Rascasse Audience Intelligence

Utah Utes football Fan Demographics in United States

Utah Utes football has an estimated audience of 3.6M people in United States.

#134among American football in United States
#171among teams in United States#780in Sports

The average Utah Utes football fan in United States is 41.7 years old, more male, and lives primarily in Utah.

Its fans are 4.2 years older than the group average of 37.5.

Women make up 37.7% of the fan base, 2.8 percentage points more than the group average.

Compared with the other 2734 objects in American football, Utah Utes football fans stand out for their interest in Real Salt Lake, Ohio University and Appalachian State University.

Interest is seasonal: September, October and November account for 75% of the year's searches, March is the quietest month.

Most fans live in Utah, Texas, Tennessee.

Top affinities include Real Salt Lake, Ohio University, Appalachian State University, with strongest over-indexing on Real Salt Lake (51.99× the country average).

Demographically, the Utah Utes football audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Patriotism.

The typical Utah Utes football fan in United States is more male, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Real Salt Lake.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.6M
in United States
Gender
37.7%♀
62.3% male
Age
41.7
average years
Country rank
#8975
among all objects in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Utah Utes football fans

37.7% are female, 62.3% are male, average age 41.7.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Utah Utes football audience in United States
MetricValue
Female37.7%
Male62.3%
Average age41.7
Estimated audience size3.6M
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Utah Utes football audience in United States
Age bracketShare%
16-2423%
25-3414%
35-4414%
45-5419%
55+30%
Fig. 04

Worldwide distribution

93.0%

of the worldwide Utah Utes football audience comes from United States.

Worldwide audience distribution share by country for Utah Utes football
CountryShare
United States93.0%
Japan1.0%
Australia0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Utah Utes football fans by region: top regions in United States
#RegionReachAffinity×
01Utah~900K25.72×
02Idaho~50K2.36×
03Texas~600K2.23×
04Wyoming~10K2.09×
05Tennessee~100K1.81×
06Montana~20K1.32×
07Nevada~30K0.97×
08Nebraska~20K0.85×
09Arizona~60K0.78×
10Colorado~50K0.77×
11Hawaii~10K0.65×
12New Mexico~10K0.63×
13Alabama~30K0.54×
14Oklahoma~20K0.54×
15Iowa~20K0.53×
16Alaska~4K0.52×
17Mississippi~20K0.51×
18Kansas~20K0.49×
19Oregon~20K0.45×
20Washington~40K0.43×
21West Virginia~8K0.43×
22Louisiana~20K0.42×
23South Dakota~4K0.41×
24Arkansas~10K0.38×
25North Dakota~3K0.36×
26Georgia~40K0.34×
27Vermont~2K0.34×
28South Carolina~20K0.33×
29Ohio~40K0.32×
30Kentucky~20K0.32×
31Delaware~3K0.31×
32California~100K0.29×
33North Carolina~30K0.29×
34Michigan~30K0.29×
35Missouri~20K0.27×
36Virginia~20K0.26×
37Indiana~20K0.26×
38Rhode Island~3K0.26×
39Florida~60K0.25×
40Maine~4K0.25×
41New Hampshire~4K0.25×
42Minnesota~10K0.22×
43Illinois~30K0.21×
44Maryland~10K0.21×
45Pennsylvania~30K0.19×
46Wisconsin~10K0.19×
47Connecticut~7K0.19×
48Massachusetts~10K0.18×
49New Jersey~20K0.16×
50New York~30K0.15×
Fig. 06

Affinity by region

Affinity by region — Utah Utes football, United States
0.15×1.00×25.72×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Utah Utes football audience vs. the country average
#·InterestCategoryAffinity×
01Real Salt LakeSports51.99×
02Ohio UniversityBusiness & Career49.97×
03Appalachian State UniversityBusiness & Career40.02×
04University of PittsburghBusiness & Career39.14×
05Temple UniversityBusiness & Career32.82×
06Washington Huskies footballSports24.39×
07Duke UniversityBusiness & Career24.21×
08University of HoustonBusiness & Career23.84×
09Utah JazzSports23.18×
10Thandie NewtonMovies & TV20.00×
11University of WashingtonBusiness & Career19.24×
12University of MinnesotaBusiness & Career17.56×
13Michigan State UniversityBusiness & Career16.09×
14University of Wisconsin–MadisonBusiness & Career15.34×
15Oregon Ducks footballSports14.19×
16Ohio State Buckeyes footballSports14.10×
17University of CaliforniaBusiness & Career13.94×
18Arkansas Razorbacks footballSports12.74×
19University of FloridaBusiness & Career11.58×
20Florida State Seminoles footballSports8.28×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Utah Utes football audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Utah Utes football audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.02×
PatriotismCONSERVATISM1.97×
Career OrientationPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Utah Utes football audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
ExtroversionTHRILL0.81×
CreativityOPEN0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Utah Utes football over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/utah-utes-football-249548” · Methodology