Rascasse Audience Intelligence

Utah Utes football Audience in United States

A data profile of the people who buy, follow and care about Utah Utes football in United States — modelled from more than twelve digital signal sources. Utah Utes football has an estimated audience of 4,307,471 people in United States.

#109among American football in United States#149among Team in United States#651in Sports

The average Utah Utes football fan in United States is 40.9 years old, more male, and lives primarily in Utah.

The audience is concentrated in Utah, Texas, Tennessee.

Top brand affinities include Utah Jazz, Duke University, University of Pittsburgh, with strongest over-indexing on Utah Jazz (23.18× the country average).

Demographically, the Utah Utes football audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Utah Utes football fan in United States is more male, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Utah Jazz.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Utah Utes football profile in United States.

Audience size
4.3M
in United States
Gender
37.7%♀
62.3% male
Age
40.9
average years
Country rank
#7556
Team in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Utah Utes football fans

37.7% are female, 62.3% are male, average age 40.9.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Utah Utes football audience in United States
MetricValue
Female37.7%
Male62.3%
Average age40.9
Estimated audience size4,307,471
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Utah Utes football audience in United States
Age bracketShare%
16-1923%
20-2914%
30-3914%
40-4919%
50+30%
Fig. 04

Worldwide distribution

93.5%

of the worldwide Utah Utes football audience comes from United States.

Worldwide audience distribution share by country for Utah Utes football
CountryShare
United States93.5%
Australia1.1%
United Kingdom1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Utah Utes football audience in United States is strongest.

Fig. 05

Top regions by affinity

Utah Utes football fans by region: top regions in United States
#RegionReachAffinity×
01Utah~300K25.72×
02Idaho~20K2.36×
03Texas~200K2.23×
04Wyoming~4K2.09×
05Tennessee~50K1.81×
06Montana~5K1.32×
07Nevada~10K0.97×
08Nebraska~5K0.85×
09Arizona~20K0.78×
10Colorado~20K0.77×
11Hawaii~4K0.65×
12New Mexico~4K0.63×
13Alabama~10K0.54×
14Oklahoma~8K0.54×
15Iowa~6K0.53×
16Alaska~1K0.52×
17Mississippi~5K0.51×
18Kansas~5K0.49×
19Oregon~7K0.45×
20Washington~10K0.43×
21West Virginia~3K0.43×
22Louisiana~7K0.42×
23South Dakota~1K0.41×
24Arkansas~4K0.38×
25North Dakota<1K0.36×
26Georgia~10K0.34×
27South Carolina~6K0.33×
28Ohio~10K0.32×
29Kentucky~5K0.32×
30Delaware~1K0.31×
31Washington, District of Columbia~1K0.30×
32California~40K0.29×
33North Carolina~10K0.29×
34Michigan~10K0.29×
35Missouri~6K0.27×
36Virginia~8K0.26×
37Indiana~6K0.26×
38Rhode Island~1K0.26×
39Florida~20K0.25×
40New Hampshire~1K0.25×
41Maine~1K0.25×
42Minnesota~4K0.22×
43Illinois~9K0.21×
44Maryland~5K0.21×
45Pennsylvania~8K0.19×
46Wisconsin~4K0.19×
47Connecticut~2K0.19×
48Massachusetts~5K0.18×
49New Jersey~5K0.16×
50New York~10K0.15×
Fig. 06

Affinity by region

Affinity by region — Utah Utes football, United States
0.15×1.00×25.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Utah Utes football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Utah Utes football audience
#·InterestCategoryAffinity×
01Real Salt LakeSports51.99×
02Ohio UniversityBusiness & Career49.97×
03Appalachian State UniversityBusiness & Career40.02×
04University of PittsburghBusiness & Career39.14×
05Temple UniversityBusiness & Career32.82×
06Washington Huskies footballSports24.39×
07Duke UniversityBusiness & Career24.21×
08University of HoustonBusiness & Career23.84×
09Utah JazzSports23.18×
10Thandie NewtonMovies & TV20.00×
11University of WashingtonBusiness & Career19.24×
12University of MinnesotaBusiness & Career17.56×
13Michigan State UniversityBusiness & Career16.09×
14University of Wisconsin–MadisonBusiness & Career15.34×
15Oregon Ducks footballSports14.19×
16Ohio State Buckeyes footballSports14.10×
17University of CaliforniaBusiness & Career13.94×
18University of FloridaBusiness & Career11.58×
19Florida State Seminoles footballSports8.28×
20University of Texas at AustinBusiness & Career7.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Utah Utes football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Utah Utes football audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.02×
PatriotismCONSERVATISM1.97×
Career OrientationPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Utah Utes football audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
ExtroversionTHRILL0.81×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Utah Utes football have in United States?

Utah Utes football has an estimated audience of 4,307,471 people in United States, concentrated in Utah and Texas.

02

What is the gender split and age of Utah Utes football fans?

37.7% of Utah Utes football fans are female, 62.3% are male, with an average age of 40.9 years.

03

Which brands do Utah Utes football fans like most?

Utah Utes football fans show strongest brand affinity for Utah Jazz (23.18×), Duke University (24.21×), and University of Pittsburgh (39.14×) over the country average.

04

Where do Utah Utes football fans live in United States?

Utah Utes football fans in United States are most concentrated in Utah (reach ~300K), Texas (reach ~200K), and Tennessee (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Utah Utes football fans also like?

Beyond Utah Utes football itself, the audience over-indexes on Duke University (24.21×), University of Pittsburgh (39.14×), Real Salt Lake (51.99×), and Ohio University (49.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Utah Utes football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Utah Utes football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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