Utah Utes football Audience in United States

Utah Utes football logo

Utah Utes football has an estimated audience of 1,275,870 people in United States. 37.7% are female, 62.3% are male, average age 40.9. Top regions: Utah, California, Texas. Top brand affinities: Bank account, Israel, The Kessler, Keegan Bradley, Pro-Ject.

The average Utah Utes football fan in United States is 40.9 years old, more male, and lives primarily in Utah. The audience is concentrated in Utah, California, Texas. Top brand affinities include Bank account, Israel, The Kessler, with strongest over-indexing on Bank account (4.72× the country average). Demographically, the Utah Utes football audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Utah Utes football fans

Demographic split for Utah Utes football audience in United States
MetricValue
Female37.7%
Male62.3%
Average age40.9
Estimated audience size1,275,870

Audience persona

The typical Utah Utes football fan in United States is more male, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Utah Utes football in United States
RegionReachAffinity
Utah304,26426.63×
California41,1460.29×
Texas40,3810.37×
Florida26,3690.31×
Arizona22,8910.88×
Colorado19,6750.98×
Idaho16,6272.6×
Georgia16,4550.42×
Nevada13,3951.09×
North Carolina11,8530.31×
Washington11,3640.44×
Ohio10,4070.26×
New York10,3540.15×
Oklahoma10,0460.71×
Tennessee9,5430.37×
Alabama9,5190.53×
Illinois8,8120.21×
Iowa8,5620.81×
Oregon7,6520.52×
Montana7,2862.06×
Virginia7,2690.23×
Pennsylvania7,2280.17×
Michigan7,1270.21×
Louisiana6,4550.39×
South Carolina6,3060.33×
Missouri6,1460.3×
Mississippi5,5370.53×
Indiana4,8370.21×
Wyoming4,7942.53×
Kansas4,7660.47×
Maryland4,6060.21×
Minnesota4,5750.25×
New Jersey4,4840.14×
Kentucky3,8970.24×
Massachusetts3,7400.15×
Arkansas3,5330.34×
Hawaii3,4900.64×
Nebraska3,0830.48×
Wisconsin2,8240.15×
New Mexico2,6550.41×
Alaska1,8400.67×
Connecticut1,8170.14×
West Virginia1,6410.28×
South Dakota1,0770.37×
Washington, District of Columbia8270.22×
Delaware7380.21×
New Hampshire7070.14×
North Dakota6620.25×
Maine6560.14×
Rhode Island6230.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Utah Utes football audience
BrandAffinityCategory
Bank account4.72×Business & Career
Israel3.71×Travel & Leisure
The Kessler44.49×Arts & Culture
Keegan Bradley9.97×Sports
Pro-Ject5.37×Music & Radio
Combat sport1.96×Sports
Sinaloa4.1×Travel & Leisure
Nebraska Cornhuskers football3.16×Sports
Jeep Wagoneer5.02×Cars & Mobility
Hebe5.67×Home & Garden
KLOS24.75×Music & Radio
Litter box1.66×Pets & Animals
Ulysses S. Grant4.54×Politics & Society
3D printing1.87×Technology & Electronics
Urban horticulture2.63×Home & Garden
Monogram2.68×Home & Garden
Nebraska1.88×Travel & Leisure
Jesse Plemons2.33×Movies & TV
Biblical inspiration5.32×Politics & Society
Justice1.73×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Utah Utes football audience
TraitClusterScore
Early Adopter MentalityPOWER1.91
MindfulnessBALANCE1.71
Sports ActivityPOWER1.58
DIY MentalityTHRILL1.31
Risk AppetiteTHRILL1.26
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Utah Utes football
CountryShare
United States94.5%
Canada2.2%
China0.6%

See Utah Utes football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Utah Utes football have in United States?

Utah Utes football has an estimated audience of 1,275,870 people in United States, concentrated in Utah and California.

What is the gender split and age of Utah Utes football fans?

37.7% of Utah Utes football fans are female, 62.3% are male, with an average age of 40.9 years.

Which brands do Utah Utes football fans like most?

Utah Utes football fans show strongest brand affinity for Bank account (4.72×), Israel (3.71×), and The Kessler (44.49×) over the country average.

Where do Utah Utes football fans live in United States?

Utah Utes football fans in United States are most concentrated in Utah (reach 304,264), California (reach 41,146), and Texas (reach 40,381). These three regions account for the largest share of the active audience.

What other brands do Utah Utes football fans also like?

Beyond Utah Utes football itself, the audience over-indexes on Israel (3.71×), The Kessler (44.49×), Keegan Bradley (9.97×), and Pro-Ject (5.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Utah Utes football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.