Rascasse Audience Intelligence

Tennessee Volunteers football Audience in United States

A data profile of the people who buy, follow and care about Tennessee Volunteers football in United States — modelled from more than twelve digital signal sources. Tennessee Volunteers football has an estimated audience of 9,516,353 people in United States.

#45among American football in United States#82among Team in United States#305in Sports

The average Tennessee Volunteers football fan in United States is 39.0 years old, more male, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Georgia, Alabama.

Top brand affinities include Vibram, Peyton Manning, Tennessee Volunteers, with strongest over-indexing on Vibram (83.71× the country average).

Demographically, the Tennessee Volunteers football audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Sports Activity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tennessee Volunteers football fan in United States is more male, around 39.0 years old, with strong Sports Activity tendencies and a notable affinity for Vibram.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tennessee Volunteers football profile in United States.

Audience size
9.5M
in United States
Gender
41.6%♀
58.4% male
Age
39.0
average years
Country rank
#3757
Team in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tennessee Volunteers football fans

41.6% are female, 58.4% are male, average age 39.0.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Tennessee Volunteers football audience in United States
MetricValue
Female41.6%
Male58.4%
Average age39.0
Estimated audience size9,516,353
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Tennessee Volunteers football audience in United States
Age bracketShare%
16-1926%
20-2914%
30-3915%
40-4921%
50+23%
Fig. 04

Worldwide distribution

93.8%

of the worldwide Tennessee Volunteers football audience comes from United States.

Worldwide audience distribution share by country for Tennessee Volunteers football
CountryShare
United States93.8%
Japan0.7%
Canada0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tennessee Volunteers football audience in United States is strongest.

Fig. 05

Top regions by affinity

Tennessee Volunteers football fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~4M19.64×
02Alabama~500K3.95×
03Georgia~700K2.43×
04Mississippi~200K2.24×
05Kentucky~200K1.91×
06South Carolina~300K1.77×
07Arkansas~100K1.22×
08North Carolina~400K1.21×
09Virginia~200K0.99×
10Louisiana~100K0.84×
11West Virginia~40K0.84×
12Oklahoma~80K0.75×
13Ohio~200K0.74×
14Indiana~100K0.70×
15Florida~400K0.69×
16Nebraska~30K0.56×
17Iowa~40K0.49×
18Missouri~70K0.47×
19Michigan~100K0.43×
20Delaware~10K0.42×
21South Dakota~10K0.42×
22Kansas~30K0.41×
23Wyoming~6K0.41×
24Texas~300K0.40×
25Colorado~60K0.40×
26Illinois~100K0.39×
27Washington, District of Columbia~10K0.38×
28Montana~10K0.38×
29Pennsylvania~100K0.37×
30Maryland~50K0.32×
31Nevada~30K0.32×
32North Dakota~6K0.32×
33Utah~30K0.30×
34Arizona~60K0.29×
35New Mexico~10K0.29×
36Idaho~10K0.29×
37Hawaii~10K0.29×
38Alaska~6K0.29×
39Wisconsin~40K0.27×
40Maine~10K0.27×
41New Hampshire~10K0.26×
42New Jersey~60K0.24×
43Oregon~30K0.24×
44Rhode Island~7K0.24×
45Massachusetts~40K0.23×
46Connecticut~20K0.23×
47Minnesota~30K0.21×
48New York~100K0.20×
49Washington~40K0.20×
50California~200K0.17×
Fig. 06

Affinity by region

Affinity by region — Tennessee Volunteers football, United States
0.17×1.00×19.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennessee Volunteers football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennessee Volunteers football audience
#·InterestCategoryAffinity×
01Brisbane Roar FCSports88.57×
02VibramFashion & Accessoires83.71×
03Tennessee Lady Volunteers basketballSports56.22×
04Oregon State Beavers footballSports40.12×
05Tennessee Volunteers basketballSports38.68×
06Tennessee VolunteersSports38.58×
07John ElwaySports29.92×
08Peyton ManningSports26.62×
09Arkansas Razorbacks footballSports24.89×
10Kentucky Wildcats footballSports20.39×
11Mississippi State Bulldogs footballSports19.15×
12University of TennesseeBusiness & Career19.01×
13Nebraska Cornhuskers footballSports14.87×
14Auburn Tigers footballSports14.25×
15Ole Miss Rebels footballSports14.02×
16Indiana Hoosiers footballSports12.98×
17Clemson Tigers footballSports12.63×
18Florida State Seminoles footballSports12.00×
19Florida Gators footballSports11.06×
20Texas A&M Aggies footballSports9.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennessee Volunteers football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tennessee Volunteers football audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.06×
SpiritualityBALANCE1.03×
Pet OwnershipJOY1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tennessee Volunteers football audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
CreativityOPEN0.74×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tennessee Volunteers football have in United States?

Tennessee Volunteers football has an estimated audience of 9,516,353 people in United States, concentrated in Tennessee and Georgia.

02

What is the gender split and age of Tennessee Volunteers football fans?

41.6% of Tennessee Volunteers football fans are female, 58.4% are male, with an average age of 39.0 years.

03

Which brands do Tennessee Volunteers football fans like most?

Tennessee Volunteers football fans show strongest brand affinity for Vibram (83.71×), Peyton Manning (26.62×), and Tennessee Volunteers (38.58×) over the country average.

04

Where do Tennessee Volunteers football fans live in United States?

Tennessee Volunteers football fans in United States are most concentrated in Tennessee (reach ~4M), Georgia (reach ~700K), and Alabama (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Tennessee Volunteers football fans also like?

Beyond Tennessee Volunteers football itself, the audience over-indexes on Peyton Manning (26.62×), Tennessee Volunteers (38.58×), Tennessee Lady Volunteers basketball (56.22×), and Indiana Hoosiers football (12.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Tennessee Volunteers football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tennessee Volunteers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →