Tennessee Volunteers football Audience in United States

Tennessee Volunteers football logo

Tennessee Volunteers football has an estimated audience of 9,686,998 people in United States. 41.6% are female, 58.4% are male, average age 39.0. Top regions: Tennessee, Georgia, Alabama. Top brand affinities: Vibram, Peyton Manning, Tennessee Volunteers, Indiana Hoosiers football, Oregon State Beavers football.

The average Tennessee Volunteers football fan in United States is 39.0 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Georgia, Alabama. Top brand affinities include Vibram, Peyton Manning, Tennessee Volunteers, with strongest over-indexing on Vibram (83.71× the country average). Demographically, the Tennessee Volunteers football audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Tennessee Volunteers football fans

Demographic split for Tennessee Volunteers football audience in United States
MetricValue
Female41.6%
Male58.4%
Average age39.0
Estimated audience size9,686,998

Audience persona

The typical Tennessee Volunteers football fan in United States is more male, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Vibram.

Top regions in United States

Top regions ranked by reach for Tennessee Volunteers football in United States
RegionReachAffinity
Tennessee3,558,25118.31×
Georgia771,8192.59×
Alabama552,1744.08×
Florida474,3510.72×
Texas376,9970.45×
North Carolina349,3821.2×
South Carolina261,4891.79×
Kentucky249,4082.05×
Virginia244,7941.04×
Ohio238,3130.8×
California195,1610.18×
Mississippi169,0882.12×
Illinois136,6460.42×
Indiana130,1290.74×
Pennsylvania126,8300.39×
Michigan122,1420.48×
Louisiana118,5280.95×
New York112,8630.21×
Arkansas99,2271.24×
Oklahoma86,3190.8×
Missouri76,8870.49×
Colorado64,2460.42×
New Jersey63,2420.26×
Arizona59,3590.3×
Maryland55,8930.34×
Massachusetts45,4460.24×
Washington42,6910.22×
Iowa40,8680.51×
Wisconsin39,9150.27×
West Virginia36,4720.81×
Kansas31,9270.42×
Nevada30,5960.33×
Oregon30,3320.27×
Minnesota29,9120.22×
Nebraska28,3990.58×
Utah27,0770.31×
Connecticut22,4880.23×
Idaho14,6220.3×
New Mexico13,9740.29×
Hawaii12,3210.3×
Washington, District of Columbia11,1720.38×
New Hampshire9,5420.25×
Montana9,5250.35×
Delaware9,2790.35×
South Dakota9,0070.4×
Maine8,9300.26×
Rhode Island6,8850.22×
Wyoming5,5040.38×
North Dakota5,5040.28×
Alaska5,1610.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tennessee Volunteers football audience
BrandAffinityCategory
Vibram83.71×Fashion & Accessoires
Peyton Manning26.62×Sports
Tennessee Volunteers38.58×Sports
Indiana Hoosiers football12.98×Sports
Oregon State Beavers football40.12×Sports
Tennessee Lady Volunteers basketball56.22×Sports
John Elway29.92×Sports
Ole Miss Rebels football14.02×Sports
Auburn Tigers football14.25×Sports
Mississippi State Bulldogs football19.15×Sports
Nebraska Cornhuskers football14.87×Sports
Clemson Tigers football12.63×Sports
Kentucky Wildcats football20.39×Sports
University of Tennessee19.01×Business & Career
Florida State Seminoles football12×Sports
Brisbane Roar FC88.57×Sports
Arkansas Razorbacks football24.89×Sports
Tennessee Volunteers basketball38.68×Sports
NC State Wolfpack football18.55×Sports
Texas A&M Aggies football9.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tennessee Volunteers football audience
TraitClusterScore
Luxury OrientationPREMIUM2.18
Risk AppetiteTHRILL1.7
PatriotismCONSERVATISM1.14
Social Media UsageJOY1.02
Convenience OrientationPREMIUM0.99
DIY MentalityTHRILL0.97

Worldwide distribution

Worldwide audience distribution share by country for Tennessee Volunteers football
CountryShare
United States94.0%
Japan0.7%
Canada0.6%

See Tennessee Volunteers football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Tennessee Volunteers football have in United States?

Tennessee Volunteers football has an estimated audience of 9,686,998 people in United States, concentrated in Tennessee and Georgia.

What is the gender split and age of Tennessee Volunteers football fans?

41.6% of Tennessee Volunteers football fans are female, 58.4% are male, with an average age of 39.0 years.

Which brands do Tennessee Volunteers football fans like most?

Tennessee Volunteers football fans show strongest brand affinity for Vibram (83.71×), Peyton Manning (26.62×), and Tennessee Volunteers (38.58×) over the country average.

Where do Tennessee Volunteers football fans live in United States?

Tennessee Volunteers football fans in United States are most concentrated in Tennessee (reach 3,558,251), Georgia (reach 771,819), and Alabama (reach 552,174). These three regions account for the largest share of the active audience.

What other brands do Tennessee Volunteers football fans also like?

Beyond Tennessee Volunteers football itself, the audience over-indexes on Peyton Manning (26.62×), Tennessee Volunteers (38.58×), Indiana Hoosiers football (12.98×), and Oregon State Beavers football (40.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tennessee Volunteers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.