Tennessee Lady Volunteers basketball Audience in United States
Tennessee Lady Volunteers basketball has an estimated audience of 595,506 people in United States. 37.6% are female, 62.4% are male, average age 35.5. Top regions: Tennessee, Georgia, South Carolina. Top brand affinities: Tennessee Volunteers football, PSV Eindhoven, FIBA EuroBasket, Nashville Predators, Kia Sportage.
The average Tennessee Lady Volunteers basketball fan in United States is 35.5 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Georgia, South Carolina. Top brand affinities include Tennessee Volunteers football, PSV Eindhoven, FIBA EuroBasket, with strongest over-indexing on Tennessee Volunteers football (38.17× the country average). Demographically, the Tennessee Lady Volunteers basketball audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Tennessee Lady Volunteers basketball fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 35.5 |
| Estimated audience size | 595,506 |
Audience persona
The typical Tennessee Lady Volunteers basketball fan in United States is more male, around 35.5 years old, with strong Family Orientation tendencies and a notable affinity for Tennessee Volunteers football.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Tennessee | 327,249 | 27.39× |
| Georgia | 19,804 | 1.08× |
| South Carolina | 15,002 | 1.67× |
| Florida | 14,841 | 0.37× |
| North Carolina | 14,707 | 0.82× |
| West Virginia | 12,489 | 4.5× |
| Alabama | 12,071 | 1.45× |
| Virginia | 10,329 | 0.71× |
| Kentucky | 10,288 | 1.38× |
| Texas | 9,480 | 0.19× |
| Ohio | 9,177 | 0.5× |
| New York | 5,666 | 0.17× |
| California | 5,557 | 0.08× |
| Mississippi | 5,451 | 1.11× |
| Illinois | 5,292 | 0.27× |
| Pennsylvania | 5,101 | 0.25× |
| Louisiana | 5,085 | 0.66× |
| Indiana | 4,704 | 0.43× |
| Iowa | 4,160 | 0.85× |
| Arkansas | 3,700 | 0.75× |
| Missouri | 3,272 | 0.34× |
| Michigan | 3,125 | 0.2× |
| Maryland | 3,012 | 0.29× |
| New Jersey | 2,586 | 0.17× |
| Connecticut | 2,016 | 0.34× |
| Oklahoma | 1,733 | 0.26× |
| Arizona | 1,712 | 0.14× |
| Massachusetts | 1,636 | 0.14× |
| Colorado | 1,613 | 0.17× |
| Wisconsin | 1,451 | 0.16× |
| Minnesota | 1,265 | 0.15× |
| Kansas | 1,144 | 0.24× |
| Washington | 1,132 | 0.09× |
| Nevada | 930 | 0.16× |
| Nebraska | 898 | 0.3× |
| New Mexico | 807 | 0.27× |
| Oregon | 761 | 0.11× |
| Washington, District of Columbia | 707 | 0.4× |
| Maine | 475 | 0.22× |
| Utah | 427 | 0.08× |
| Delaware | 403 | 0.25× |
| Montana | 382 | 0.23× |
| Idaho | 356 | 0.12× |
| New Hampshire | 354 | 0.15× |
| Rhode Island | 344 | 0.18× |
| South Dakota | 339 | 0.25× |
| Hawaii | 304 | 0.12× |
| Vermont | 245 | 0.23× |
| North Dakota | 240 | 0.2× |
| Wyoming | 235 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tennessee Volunteers football | 38.17× | Sports |
| PSV Eindhoven | 68.54× | Sports |
| FIBA EuroBasket | 87.85× | Sports |
| Nashville Predators | 24.84× | Sports |
| Kia Sportage | 20× | Cars & Mobility |
| Planet Fitness | 3.65× | Sports |
| Aetna | 10.94× | Business & Career |
| baseball cards | 15.45× | Sports |
| Florida Panthers | 9.11× | Sports |
| Diaper bag | 4.6× | Kids & Family |
| Karl Malone | 18.84× | Sports |
| Nebraska Cornhuskers football | 8.54× | Sports |
| Texas Longhorns football | 8.37× | Sports |
| Atlanta Braves | 4.96× | Sports |
| FC Bayern Munich | 4.24× | Sports |
| Sports Illustrated | 5.69× | Sports |
| College basketball | 3.34× | Sports |
| Honda HR-V | 15.03× | Cars & Mobility |
| Bass guitar | 2.93× | Music & Radio |
| Duke Blue Devils men's basketball | 5.4× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.65 |
| Tradition | CONSERVATISM | 1.26 |
| LGBTQ+ Identity | OPEN | 1.24 |
| DIY Mentality | THRILL | 1.24 |
| Patriotism | CONSERVATISM | 1.2 |
| Price Sensitivity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.6% |
| China | 1.2% |
| Brazil | 0.3% |
See Tennessee Lady Volunteers basketball audiences in other countries
- Tennessee Lady Volunteers basketball — Germany
- Tennessee Lady Volunteers basketball — United Kingdom
- Tennessee Lady Volunteers basketball — France
- Tennessee Lady Volunteers basketball — Italy
- Tennessee Lady Volunteers basketball — Spain
- Tennessee Lady Volunteers basketball — Brazil
- Tennessee Lady Volunteers basketball — Japan
- Tennessee Lady Volunteers basketball — South Korea
- Tennessee Lady Volunteers basketball — India
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does Tennessee Lady Volunteers basketball have in United States?
Tennessee Lady Volunteers basketball has an estimated audience of 595,506 people in United States, concentrated in Tennessee and Georgia.
What is the gender split and age of Tennessee Lady Volunteers basketball fans?
37.6% of Tennessee Lady Volunteers basketball fans are female, 62.4% are male, with an average age of 35.5 years.
Which brands do Tennessee Lady Volunteers basketball fans like most?
Tennessee Lady Volunteers basketball fans show strongest brand affinity for Tennessee Volunteers football (38.17×), PSV Eindhoven (68.54×), and FIBA EuroBasket (87.85×) over the country average.
Where do Tennessee Lady Volunteers basketball fans live in United States?
Tennessee Lady Volunteers basketball fans in United States are most concentrated in Tennessee (reach 327,249), Georgia (reach 19,804), and South Carolina (reach 15,002). These three regions account for the largest share of the active audience.
What other brands do Tennessee Lady Volunteers basketball fans also like?
Beyond Tennessee Lady Volunteers basketball itself, the audience over-indexes on PSV Eindhoven (68.54×), FIBA EuroBasket (87.85×), Nashville Predators (24.84×), and Kia Sportage (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tennessee Lady Volunteers basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.