Rascasse Audience Intelligence

Tennessee Lady Volunteers basketball Audience in United States

Name: Tennessee Lady Volunteers basketball — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Tennessee Lady Volunteers basketball in United States — modelled from more than twelve digital signal sources. Tennessee Lady Volunteers basketball has an estimated audience of 747,190 people in United States.

#371among Basketball in United States #435among Team in United States #2690in Sports

The average Tennessee Lady Volunteers basketball fan in United States is 35.5 years old, more male, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Georgia, South Carolina.

Top brand affinities include Aetna, Tennessee Volunteers football, FIBA EuroBasket, with strongest over-indexing on Aetna (333.82× the country average).

Demographically, the Tennessee Lady Volunteers basketball audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tennessee Lady Volunteers basketball fan in United States is more male, around 35.5 years old, with strong Family Orientation tendencies and a notable affinity for Aetna.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tennessee Lady Volunteers basketball profile in United States.

Audience size

747K

in United States

Gender

37.6%♀

62.4% male

Age

35.5

average years

Country rank

#28707

Team in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Tennessee Lady Volunteers basketball fans

37.6% are female, 62.4% are male, average age 35.5.

Fig. 02

Gender split

37.6%

Female

62.4%

Male

Demographic split for Tennessee Lady Volunteers basketball audience in United States
Metric	Value
Female	37.6%
Male	62.4%
Average age	35.5
Estimated audience size	747,190

Fig. 03

Age distribution

Age distribution of the Tennessee Lady Volunteers basketball audience in United States
Age bracket	Share	%
16-19		37%
20-29		14%
30-39		12%
40-49		17%
50+		19%

Fig. 04

Worldwide distribution

96.3%

of the worldwide Tennessee Lady Volunteers basketball audience comes from United States.

Worldwide audience distribution share by country for Tennessee Lady Volunteers basketball
Country	Share
United States	96.3%
China	1.0%
Brazil	0.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tennessee Lady Volunteers basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Tennessee Lady Volunteers basketball fans by region: top regions in United States
#	Region	Reach	×
01	Tennessee	~300K	26.99×
02	West Virginia	~10K	4.29×
03	South Carolina	~20K	1.74×
04	Alabama	~10K	1.40×
05	Kentucky	~10K	1.33×
06	Mississippi	~6K	1.20×
07	Georgia	~20K	1.11×
08	North Carolina	~10K	0.80×
09	Iowa	~4K	0.75×
10	Arkansas	~4K	0.74×
11	Virginia	~10K	0.73×
12	Louisiana	~5K	0.70×
13	Alaska	<1K	0.59×
14	Vermont	<1K	0.52×
15	Ohio	~9K	0.51×
16	North Dakota	<1K	0.51×
17	South Dakota	<1K	0.49×
18	Montana	<1K	0.48×
19	Connecticut	~3K	0.47×
20	Washington, District of Columbia	<1K	0.45×
21	Delaware	<1K	0.44×
22	Indiana	~5K	0.42×
23	New Mexico	~1K	0.42×
24	Rhode Island	<1K	0.42×
25	Maine	<1K	0.41×
26	Nebraska	~1K	0.40×
27	Hawaii	~1K	0.40×
28	New Hampshire	<1K	0.40×
29	Missouri	~4K	0.39×
30	Idaho	~1K	0.39×
31	Florida	~20K	0.37×
32	Maryland	~4K	0.36×
33	Oklahoma	~2K	0.36×
34	Kansas	~2K	0.34×
35	Utah	~2K	0.30×
36	Pennsylvania	~6K	0.29×
37	Nevada	~2K	0.29×
38	Illinois	~6K	0.28×
39	New Jersey	~4K	0.25×
40	Oregon	~2K	0.25×
41	Michigan	~4K	0.24×
42	Colorado	~2K	0.24×
43	Wisconsin	~2K	0.24×
44	Minnesota	~2K	0.23×
45	Arizona	~3K	0.21×
46	Massachusetts	~2K	0.21×
47	Texas	~10K	0.20×
48	Washington	~2K	0.19×
49	New York	~6K	0.18×
50	California	~9K	0.13×

Affinity by region — Tennessee Lady Volunteers basketball, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennessee Lady Volunteers basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennessee Lady Volunteers basketball audience
#	Interest	Category	×
01	Aetna	Business & Career	333.82×
02	FIBA EuroBasket	Sports	122.49×
03	Tennessee Volunteers football	Sports	56.22×
04	Kansas State Wildcats men's basketball	Sports	40.69×
05	Nashville Predators	Sports	29.58×
06	Florida Gators men's basketball	Sports	28.83×
07	Nebraska Basketball	Sports	25.82×
08	Arkansas Razorbacks men's basketball	Sports	23.78×
09	Maryland Terrapins men's basketball	Sports	20.03×
10	Dustin Hoffman	Movies & TV	16.07×
11	Auburn Tigers football	Sports	11.23×
12	Nebraska Cornhuskers football	Sports	10.45×
13	Duke Blue Devils men's basketball	Sports	9.40×
14	Weather forecasting	Home & Garden	8.27×
15	Florida State Seminoles football	Sports	7.89×
16	Atlanta Braves	Sports	5.92×
17	FedEx	Business & Career	5.45×
18	Masters Tournament	Sports	4.59×
19	Planet Fitness	Sports	2.83×
20	Pinterest	Internet & Social Media	2.45×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennessee Lady Volunteers basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Tennessee Lady Volunteers basketball audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	2.73×
Patriotism	CONSERVATISM	2.35×
Convenience Orientation	PREMIUM	1.74×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Tennessee Lady Volunteers basketball audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.66×
Extroversion	THRILL	0.70×
Pet Ownership	JOY	0.77×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Tennessee Lady Volunteers basketball have in United States?

Tennessee Lady Volunteers basketball has an estimated audience of 747,190 people in United States, concentrated in Tennessee and Georgia.

What is the gender split and age of Tennessee Lady Volunteers basketball fans?

37.6% of Tennessee Lady Volunteers basketball fans are female, 62.4% are male, with an average age of 35.5 years.

Which brands do Tennessee Lady Volunteers basketball fans like most?

Tennessee Lady Volunteers basketball fans show strongest brand affinity for Aetna (333.82×), Tennessee Volunteers football (56.22×), and FIBA EuroBasket (122.49×) over the country average.

Where do Tennessee Lady Volunteers basketball fans live in United States?

Tennessee Lady Volunteers basketball fans in United States are most concentrated in Tennessee (reach ~300K), Georgia (reach ~20K), and South Carolina (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do Tennessee Lady Volunteers basketball fans also like?

Beyond Tennessee Lady Volunteers basketball itself, the audience over-indexes on Tennessee Volunteers football (56.22×), FIBA EuroBasket (122.49×), Nashville Predators (29.58×), and Arkansas Razorbacks men's basketball (23.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tennessee Lady Volunteers basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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