Tennessee Lady Volunteers basketball Audience in United States

Tennessee Lady Volunteers basketball logo

Tennessee Lady Volunteers basketball has an estimated audience of 595,506 people in United States. 37.6% are female, 62.4% are male, average age 35.5. Top regions: Tennessee, Georgia, South Carolina. Top brand affinities: Minnesota, Nebraska, Sinaloa, Pro-Ject, Elsword.

The average Tennessee Lady Volunteers basketball fan in United States is 35.5 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Georgia, South Carolina. Top brand affinities include Minnesota, Nebraska, Sinaloa, with strongest over-indexing on Minnesota (4.17× the country average). Demographically, the Tennessee Lady Volunteers basketball audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Tennessee Lady Volunteers basketball fans

Demographic split for Tennessee Lady Volunteers basketball audience in United States
MetricValue
Female37.6%
Male62.4%
Average age35.5
Estimated audience size595,506

Audience persona

The typical Tennessee Lady Volunteers basketball fan in United States is more male, around 35.5 years old, with strong Family Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Tennessee Lady Volunteers basketball in United States
RegionReachAffinity
Tennessee327,24927.39×
Georgia19,8041.08×
South Carolina15,0021.67×
Florida14,8410.37×
North Carolina14,7070.82×
West Virginia12,4894.5×
Alabama12,0711.45×
Virginia10,3290.71×
Kentucky10,2881.38×
Texas9,4800.19×
Ohio9,1770.5×
New York5,6660.17×
California5,5570.08×
Mississippi5,4511.11×
Illinois5,2920.27×
Pennsylvania5,1010.25×
Louisiana5,0850.66×
Indiana4,7040.43×
Iowa4,1600.85×
Arkansas3,7000.75×
Missouri3,2720.34×
Michigan3,1250.2×
Maryland3,0120.29×
New Jersey2,5860.17×
Connecticut2,0160.34×
Oklahoma1,7330.26×
Arizona1,7120.14×
Massachusetts1,6360.14×
Colorado1,6130.17×
Wisconsin1,4510.16×
Minnesota1,2650.15×
Kansas1,1440.24×
Washington1,1320.09×
Nevada9300.16×
Nebraska8980.3×
New Mexico8070.27×
Oregon7610.11×
Washington, District of Columbia7070.4×
Maine4750.22×
Utah4270.08×
Delaware4030.25×
Montana3820.23×
Idaho3560.12×
New Hampshire3540.15×
Rhode Island3440.18×
South Dakota3390.25×
Hawaii3040.12×
Vermont2450.23×
North Dakota2400.2×
Wyoming2350.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tennessee Lady Volunteers basketball audience
BrandAffinityCategory
Minnesota4.17×Travel & Leisure
Nebraska5.71×Travel & Leisure
Sinaloa6.73×Travel & Leisure
Pro-Ject5.22×Music & Radio
Elsword20×Games
Gauri Khan24.84×Movies & TV
Justice3.44×Politics & Society
Pillow2.09×Home & Garden
Sailor4.72×Travel & Leisure
Unique Gifts1.72×Shopping
Kerala4.74×Travel & Leisure
JDSU1.98×Business & Career
Nebraska Cornhuskers football2.33×Sports
Chandrakasem Rajabhat University15.55×Business & Career
Kerang4.42×Travel & Leisure
Google Analytics3.1×Internet & Social Media
Birthday Gifts1.92×Kids & Family
Jesse Plemons2.06×Movies & TV
Captain America (1990 film)2.66×Movies & TV
UK garage3.06×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tennessee Lady Volunteers basketball audience
TraitClusterScore
Family OrientationCONSERVATISM1.65
TraditionCONSERVATISM1.26
LGBTQ+ IdentityOPEN1.24
DIY MentalityTHRILL1.24
PatriotismCONSERVATISM1.2
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Tennessee Lady Volunteers basketball
CountryShare
United States95.6%
China1.2%
Brazil0.3%

See Tennessee Lady Volunteers basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Tennessee Lady Volunteers basketball have in United States?

Tennessee Lady Volunteers basketball has an estimated audience of 595,506 people in United States, concentrated in Tennessee and Georgia.

What is the gender split and age of Tennessee Lady Volunteers basketball fans?

37.6% of Tennessee Lady Volunteers basketball fans are female, 62.4% are male, with an average age of 35.5 years.

Which brands do Tennessee Lady Volunteers basketball fans like most?

Tennessee Lady Volunteers basketball fans show strongest brand affinity for Minnesota (4.17×), Nebraska (5.71×), and Sinaloa (6.73×) over the country average.

Where do Tennessee Lady Volunteers basketball fans live in United States?

Tennessee Lady Volunteers basketball fans in United States are most concentrated in Tennessee (reach 327,249), Georgia (reach 19,804), and South Carolina (reach 15,002). These three regions account for the largest share of the active audience.

What other brands do Tennessee Lady Volunteers basketball fans also like?

Beyond Tennessee Lady Volunteers basketball itself, the audience over-indexes on Nebraska (5.71×), Sinaloa (6.73×), Pro-Ject (5.22×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tennessee Lady Volunteers basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.