PSV Eindhoven Audience in United States
PSV Eindhoven has an estimated audience of 742,430 people in United States. 62.5% are female, 37.5% are male, average age 28.9. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Local news, First-time buyer, Gift shop, Chewy.
The average PSV Eindhoven fan in United States is 28.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Local news, First-time buyer, with strongest over-indexing on Macy's (3.5× the country average). Demographically, the PSV Eindhoven audience skews more female with an average age of 28.9, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of PSV Eindhoven fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 28.9 |
| Estimated audience size | 742,430 |
Audience persona
The typical PSV Eindhoven fan in United States is more female, around 28.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Macy's.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 146,873 | 1.8× |
| Texas | 97,002 | 1.52× |
| Florida | 75,989 | 1.51× |
| New York | 66,446 | 1.6× |
| Illinois | 39,640 | 1.6× |
| New Jersey | 34,207 | 1.81× |
| Virginia | 29,622 | 1.64× |
| North Carolina | 25,179 | 1.13× |
| Pennsylvania | 23,621 | 0.94× |
| Massachusetts | 22,531 | 1.54× |
| Maryland | 22,330 | 1.75× |
| Georgia | 22,074 | 0.97× |
| Arizona | 21,528 | 1.42× |
| Washington | 17,256 | 1.16× |
| Ohio | 16,527 | 0.72× |
| Indiana | 15,056 | 1.11× |
| Michigan | 14,020 | 0.72× |
| Colorado | 13,553 | 1.16× |
| Tennessee | 12,261 | 0.82× |
| Nevada | 10,559 | 1.47× |
| Connecticut | 10,174 | 1.37× |
| Oregon | 8,791 | 1.03× |
| Wisconsin | 8,781 | 0.79× |
| Missouri | 8,608 | 0.72× |
| Minnesota | 8,342 | 0.78× |
| Louisiana | 7,944 | 0.83× |
| Kentucky | 7,935 | 0.85× |
| South Carolina | 7,410 | 0.66× |
| Utah | 6,556 | 0.99× |
| Alabama | 6,111 | 0.59× |
| Iowa | 5,720 | 0.94× |
| Kansas | 5,560 | 0.95× |
| Oklahoma | 5,482 | 0.66× |
| Washington, District of Columbia | 4,572 | 2.05× |
| Arkansas | 4,487 | 0.73× |
| Nebraska | 3,241 | 0.87× |
| New Mexico | 2,890 | 0.78× |
| Rhode Island | 2,682 | 1.13× |
| Mississippi | 2,426 | 0.4× |
| Idaho | 2,355 | 0.63× |
| Maine | 2,297 | 0.86× |
| New Hampshire | 2,263 | 0.77× |
| Hawaii | 1,747 | 0.55× |
| Delaware | 1,692 | 0.83× |
| West Virginia | 1,554 | 0.45× |
| Montana | 1,171 | 0.57× |
| Vermont | 1,071 | 0.82× |
| North Dakota | 869 | 0.57× |
| South Dakota | 836 | 0.49× |
| Wyoming | 629 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Macy's | 3.5× | Shopping |
| Local news | 3.46× | News |
| First-time buyer | 4.13× | Shopping |
| Gift shop | 4.5× | Home & Garden |
| Chewy | 3.65× | Shopping |
| Sex and the City | 4.02× | Movies & TV |
| Landscaping | 3.18× | Home & Garden |
| Home Interior Design | 4.07× | Home & Garden |
| Human behavior | 3.68× | Kids & Family |
| Minnesota | 3.42× | Travel & Leisure |
| Marketing communications | 3.33× | Business & Career |
| Home Design | 3.1× | Home & Garden |
| Online marketplace | 4.02× | Internet & Social Media |
| Healthy habits | 2.81× | Health |
| Beauty & Fashion | 4.1× | Beauty & Wellness |
| Talk radio | 3.13× | Music & Radio |
| Online shopping malls | 7.28× | Shopping |
| Health And Beauty | 3.3× | Beauty & Wellness |
| Quinceañera (telenovela) | 4.09× | Movies & TV |
| Sustainable living | 4.45× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.58 |
| Mindfulness | BALANCE | 1.57 |
| Risk Appetite | THRILL | 1.48 |
| Urban Lifestyle | OPEN | 1.4 |
| Luxury Orientation | PREMIUM | 1.38 |
| Early Adopter Mentality | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 44.0% |
| Brazil | 5.1% |
| United States | 3.3% |
See PSV Eindhoven audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does PSV Eindhoven have in United States?
PSV Eindhoven has an estimated audience of 742,430 people in United States, concentrated in California and Texas.
What is the gender split and age of PSV Eindhoven fans?
62.5% of PSV Eindhoven fans are female, 37.5% are male, with an average age of 28.9 years.
Which brands do PSV Eindhoven fans like most?
PSV Eindhoven fans show strongest brand affinity for Macy's (3.5×), Local news (3.46×), and First-time buyer (4.13×) over the country average.
Where do PSV Eindhoven fans live in United States?
PSV Eindhoven fans in United States are most concentrated in California (reach 146,873), Texas (reach 97,002), and Florida (reach 75,989). These three regions account for the largest share of the active audience.
What other brands do PSV Eindhoven fans also like?
Beyond PSV Eindhoven itself, the audience over-indexes on Local news (3.46×), First-time buyer (4.13×), Gift shop (4.5×), and Chewy (3.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for PSV Eindhoven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.