Rascasse Audience Intelligence

Home Design Audience in United States

A data profile of the people who buy, follow and care about Home Design in United States — modelled from more than twelve digital signal sources. Home Design has an estimated audience of 27,043,899 people in United States.

#749among Topic in United States#82in Home & Garden

The average Home Design fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Modern architecture, Residential area, Property finder, with strongest over-indexing on Modern architecture (8.74× the country average).

Demographically, the Home Design audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home Design fan in United States is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Design profile in United States.

Audience size
27M
in United States
Gender
62.4%♀
37.6% male
Age
35.9
average years
Country rank
#1091
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Design fans

62.4% are female, 37.6% are male, average age 35.9.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Home Design audience in United States
MetricValue
Female62.4%
Male37.6%
Average age35.9
Estimated audience size27,043,899
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Home Design audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Home Design audience comes from United States.

Worldwide audience distribution share by country for Home Design
CountryShare
United States20.6%
Japan8.8%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Design audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Design fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~200K1.46×
02New Hampshire~100K1.36×
03Utah~300K1.23×
04Mississippi~300K1.15×
05Maine~100K1.14×
06Alaska~70K1.13×
07Minnesota~400K1.12×
08Arkansas~200K1.11×
09Indiana~500K1.10×
10Texas~2.5M1.08×
11Tennessee~600K1.08×
12Virginia~700K1.07×
13Wisconsin~400K1.06×
14Georgia~900K1.05×
15Kentucky~400K1.05×
16Oklahoma~300K1.05×
17South Dakota~70K1.05×
18North Dakota~60K1.05×
19Iowa~200K1.04×
20Washington~600K1.03×
21Missouri~400K1.03×
22South Carolina~400K1.03×
23Hawaii~100K1.03×
24Rhode Island~90K1.03×
25Montana~80K1.03×
26Florida~2M1.00×
27Michigan~700K1.00×
28Louisiana~300K1.00×
29Alabama~400K0.99×
30Nebraska~100K0.97×
31Kansas~200K0.95×
32Delaware~70K0.95×
33Vermont~40K0.95×
34Oregon~300K0.94×
35California~3M0.93×
36North Carolina~800K0.93×
37West Virginia~100K0.93×
38Illinois~800K0.91×
39Maryland~400K0.91×
40New York~1.5M0.90×
41Connecticut~200K0.90×
42Ohio~700K0.89×
43Pennsylvania~800K0.86×
44New Jersey~600K0.85×
45New Mexico~100K0.84×
46Washington, District of Columbia~70K0.83×
47Colorado~300K0.81×
48Arizona~400K0.80×
49Massachusetts~400K0.78×
50Nevada~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Home Design, United States
0.78×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Design audience
#·InterestCategoryAffinity×
01Residential areaHome & Garden8.79×
02Modern architectureArts & Culture8.74×
03HandymanHome & Garden7.63×
04Modern furnitureHome & Garden4.91×
05Property finderHome & Garden4.83×
06PandoraFashion & Accessoires4.60×
07ClarinetMusic & Radio4.11×
08Unique GiftsShopping3.75×
09ApartmentBusiness & Career3.25×
10RenovationHome & Garden2.99×
11First-time buyerShopping2.82×
12Decorative artsArts & Culture2.77×
13Bass guitarMusic & Radio2.65×
14Trader Joe'sShopping2.16×
15Old NavyFashion & Accessoires2.15×
16Hobby LobbyHome & Garden2.06×
17Planet FitnessSports2.04×
18MarshallsFashion & Accessoires1.93×
19Macy'sShopping1.68×
20Home improvementHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Design audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.43×
Quality AwarenessPREMIUM2.32×
Luxury OrientationPREMIUM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Design audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Need for SecurityCONSERVATISM0.85×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Design have in United States?

Home Design has an estimated audience of 27,043,899 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Home Design fans?

62.4% of Home Design fans are female, 37.6% are male, with an average age of 35.9 years.

03

Which brands do Home Design fans like most?

Home Design fans show strongest brand affinity for Modern architecture (8.74×), Residential area (8.79×), and Property finder (4.83×) over the country average.

04

Where do Home Design fans live in United States?

Home Design fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Home Design fans also like?

Beyond Home Design itself, the audience over-indexes on Residential area (8.79×), Property finder (4.83×), Apartment (3.25×), and Renovation (2.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Home Design audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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