Home Design Audience in United States

Home Design logo

Home Design has an estimated audience of 27,043,899 people in United States. 62.4% are female, 37.6% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Natural rubber, JDSU, Home equity, Pillow.

The average Home Design fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Natural rubber, JDSU, with strongest over-indexing on Staycation (4.26× the country average). Demographically, the Home Design audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home Design fans

Demographic split for Home Design audience in United States
MetricValue
Female62.4%
Male37.6%
Average age35.9
Estimated audience size27,043,899

Audience persona

The typical Home Design fan in United States is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Home Design in United States
RegionReachAffinity
California3,117,1401.05×
Texas2,873,8741.24×
Florida1,902,5821.04×
New York1,517,2151×
Georgia980,8481.18×
Illinois910,4781.01×
North Carolina803,6020.99×
Pennsylvania773,2300.85×
Ohio766,2590.92×
Virginia748,9241.14×
Michigan727,7051.03×
Tennessee625,7691.15×
New Jersey607,2380.88×
Washington591,6751.09×
Indiana549,5031.11×
Missouri460,8911.06×
South Carolina451,9661.11×
Arizona441,5520.8×
Massachusetts426,0330.8×
Maryland424,2840.91×
Wisconsin420,1011.03×
Minnesota415,8921.07×
Alabama389,7051.03×
Louisiana381,6741.09×
Kentucky372,7311.1×
Colorado356,6190.84×
Oklahoma344,0401.15×
Oregon308,1030.99×
Mississippi277,8611.25×
Arkansas248,3251.11×
Connecticut244,5510.9×
Utah243,7161.01×
Iowa230,0511.03×
Kansas201,7260.95×
Nevada198,9010.76×
Idaho139,5271.03×
Hawaii128,4391.1×
Nebraska113,0420.83×
Maine109,2201.13×
West Virginia104,3920.83×
New Hampshire100,7280.95×
New Mexico97,0170.72×
Rhode Island96,1721.12×
Montana75,2791×
Alaska71,2771.23×
Delaware68,5080.92×
Washington, District of Columbia56,5320.7×
North Dakota56,2701.01×
South Dakota54,2530.87×
Wyoming43,3341.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Design audience
BrandAffinityCategory
Staycation4.26×Home & Garden
Natural rubber2.65×Cars & Mobility
JDSU3.62×Business & Career
Home equity2.07×Home & Garden
Pillow1.75×Home & Garden
Product design1.5×Business & Career
Mothercare2.4×Kids & Family
Voltron: Legendary Defender11.57×Movies & TV
Nebraska Cornhuskers football2.57×Sports
Cachorro3.7×Pets & Animals
Jesse Plemons2.17×Movies & TV
3D printing1.59×Technology & Electronics
Jaws3.09×Movies & TV
Soldering iron1.85×Home & Garden
South Asian cuisine4.91×Food & Beverages
Home staging2.69×Home & Garden
UK garage2.72×Music & Radio
Employee retention7.44×Business & Career
Queens College, City University of New York3.17×Business & Career
Celtic punk4.26×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Design audience
TraitClusterScore
Design AffinityPREMIUM4.35
Quality AwarenessPREMIUM2.29
Luxury OrientationPREMIUM2.18
DIY MentalityTHRILL1.72
LGBTQ+ IdentityOPEN1.51
Family OrientationCONSERVATISM1.48

Worldwide distribution

Worldwide audience distribution share by country for Home Design
CountryShare
United States20.6%
Japan8.8%
Germany6.8%

See Home Design audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Home Design have in United States?

Home Design has an estimated audience of 27,043,899 people in United States, concentrated in California and Texas.

What is the gender split and age of Home Design fans?

62.4% of Home Design fans are female, 37.6% are male, with an average age of 35.9 years.

Which brands do Home Design fans like most?

Home Design fans show strongest brand affinity for Staycation (4.26×), Natural rubber (2.65×), and JDSU (3.62×) over the country average.

Where do Home Design fans live in United States?

Home Design fans in United States are most concentrated in California (reach 3,117,140), Texas (reach 2,873,874), and Florida (reach 1,902,582). These three regions account for the largest share of the active audience.

What other brands do Home Design fans also like?

Beyond Home Design itself, the audience over-indexes on Natural rubber (2.65×), JDSU (3.62×), Home equity (2.07×), and Pillow (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.