Rascasse Audience Intelligence

Modern architecture Audience in United States

A data profile of the people who buy, follow and care about Modern architecture in United States — modelled from more than twelve digital signal sources. Modern architecture has an estimated audience of 21,663,484 people in United States.

#1011among Topic in United States#19in Arts & Culture

The average Modern architecture fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home Interior Design, Home Design, H.O.M.E., with strongest over-indexing on Home Interior Design (10.01× the country average).

Demographically, the Modern architecture audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Modern architecture fan in United States is balanced, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Home Interior Design.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Modern architecture profile in United States.

Audience size
21.7M
in United States
Gender
50.2%♀
49.8% male
Age
40.7
average years
Country rank
#1475
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Modern architecture fans

50.2% are female, 49.8% are male, average age 40.7.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Modern architecture audience in United States
MetricValue
Female50.2%
Male49.8%
Average age40.7
Estimated audience size21,663,484
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Modern architecture audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Modern architecture audience comes from United States.

Worldwide audience distribution share by country for Modern architecture
CountryShare
United States13.3%
Japan6.9%
China4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Modern architecture audience in United States is strongest.

Fig. 05

Top regions by affinity

Modern architecture fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.49×
02California~3M1.32×
03Massachusetts~500K1.27×
04Utah~200K1.27×
05Washington~500K1.20×
06Kansas~200K1.19×
07Rhode Island~80K1.18×
08New York~1.5M1.17×
09Oregon~300K1.15×
10Texas~2M1.14×
11Colorado~400K1.13×
12Connecticut~200K1.11×
13South Dakota~60K1.11×
14Virginia~600K1.08×
15Illinois~800K1.06×
16Montana~60K1.06×
17Vermont~40K1.06×
18Indiana~400K1.05×
19Idaho~100K1.04×
20Hawaii~100K1.03×
21New Mexico~100K1.01×
22Nebraska~100K0.99×
23Florida~1.5M0.98×
24Georgia~700K0.98×
25New Jersey~500K0.98×
26Wisconsin~300K0.98×
27Missouri~300K0.96×
28Maine~70K0.96×
29North Dakota~40K0.96×
30Minnesota~300K0.95×
31Oklahoma~200K0.95×
32New Hampshire~80K0.95×
33North Carolina~600K0.94×
34Iowa~200K0.94×
35Pennsylvania~700K0.93×
36Maryland~300K0.93×
37Arkansas~200K0.93×
38Alaska~40K0.93×
39Kentucky~200K0.91×
40West Virginia~90K0.91×
41Arizona~400K0.90×
42Louisiana~200K0.89×
43Nevada~200K0.87×
44Michigan~500K0.86×
45Tennessee~400K0.86×
46Alabama~300K0.86×
47Delaware~50K0.86×
48Ohio~600K0.85×
49Mississippi~100K0.83×
50South Carolina~300K0.82×
Fig. 06

Affinity by region

Affinity by region — Modern architecture, United States
0.82×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Modern architecture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Modern architecture audience
#·InterestCategoryAffinity×
01Home Interior DesignHome & Garden10.01×
02Design & InteriorHome & Garden9.56×
03Architecture & Interior DesignHome & Garden9.38×
04Home DesignHome & Garden8.74×
05Bedroom furnitureHome & Garden8.00×
06ModernismArts & Culture7.62×
07H.O.M.E.Home & Garden7.02×
08Home decorating ideasHome & Garden6.00×
09Home RenovationsHome & Garden5.48×
10Home constructionHome & Garden5.32×
11Architecture & DesignBusiness & Career5.24×
12Kitchen utensilHome & Garden4.93×
13Property finderHome & Garden4.73×
14Mortgage calculatorHome & Garden4.64×
15Living roomHome & Garden4.55×
16Starter homeHome & Garden4.30×
17KitchenwareHome & Garden4.06×
18Landscape designBusiness & Career3.95×
19Home repairHome & Garden3.83×
20IKEAHome & Garden3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Modern architecture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Modern architecture audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.66×
DIY MentalityTHRILL2.43×
Luxury OrientationPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Modern architecture audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.74×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Modern architecture have in United States?

Modern architecture has an estimated audience of 21,663,484 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Modern architecture fans?

50.2% of Modern architecture fans are female, 49.8% are male, with an average age of 40.7 years.

03

Which brands do Modern architecture fans like most?

Modern architecture fans show strongest brand affinity for Home Interior Design (10.01×), Home Design (8.74×), and H.O.M.E. (7.02×) over the country average.

04

Where do Modern architecture fans live in United States?

Modern architecture fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Modern architecture fans also like?

Beyond Modern architecture itself, the audience over-indexes on Home Design (8.74×), H.O.M.E. (7.02×), Home construction (5.32×), and Bedroom furniture (8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Modern architecture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Modern architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →