Modern architecture Audience in United States

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Modern architecture has an estimated audience of 21,663,484 people in United States. 50.2% are female, 49.8% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Home Interior Design, Home Design, Home construction, Bedroom furniture, Home decorating ideas.

The average Modern architecture fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home Interior Design, Home Design, Home construction, with strongest over-indexing on Home Interior Design (10.01× the country average). Demographically, the Modern architecture audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Modern architecture fans

Demographic split for Modern architecture audience in United States
MetricValue
Female50.2%
Male49.8%
Average age40.7
Estimated audience size21,663,484

Audience persona

The typical Modern architecture fan in United States is balanced, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Home Interior Design.

Top regions in United States

Top regions ranked by reach for Modern architecture in United States
RegionReachAffinity
California3,425,3801.44×
Texas2,102,3211.13×
Florida1,616,0931.1×
New York1,544,1731.28×
Illinois788,3291.09×
Georgia731,9391.1×
Pennsylvania688,9980.94×
North Carolina617,7600.95×
Massachusetts608,5861.43×
Virginia591,6741.12×
Washington553,4291.27×
Ohio549,2780.82×
New Jersey520,6380.94×
Michigan513,1990.91×
Arizona421,3660.95×
Colorado406,7211.19×
Tennessee392,2040.9×
Indiana386,0290.98×
Maryland338,1900.91×
Missouri327,3250.94×
Wisconsin309,9260.95×
Oregon307,3401.24×
Minnesota280,9780.91×
Utah278,7551.44×
Connecticut261,4801.2×
Oklahoma241,5591×
South Carolina239,7600.74×
Alabama239,1020.79×
Louisiana227,8960.82×
Kentucky198,7280.73×
Nevada185,0670.88×
Kansas178,8841.05×
Iowa168,2500.94×
Arkansas164,0260.92×
Washington, District of Columbia123,6201.9×
Idaho117,5721.08×
New Mexico115,1431.06×
Mississippi115,1250.65×
Nebraska101,2790.93×
Rhode Island95,5921.39×
Hawaii91,7490.99×
New Hampshire72,4000.85×
Maine69,8680.9×
West Virginia64,5560.64×
Montana62,3991.04×
South Dakota53,8911.08×
North Dakota38,9790.88×
Vermont36,4850.96×
Delaware35,7750.6×
Alaska25,0530.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Modern architecture audience
BrandAffinityCategory
Home Interior Design10.01×Home & Garden
Home Design8.74×Home & Garden
Home construction5.32×Home & Garden
Bedroom furniture8×Home & Garden
Home decorating ideas6×Home & Garden
H.O.M.E.7.02×Home & Garden
Home repair3.83×Home & Garden
Property finder4.73×Home & Garden
Architecture & Interior Design9.38×Home & Garden
Architecture & Design5.24×Business & Career
Kitchenware4.06×Home & Garden
Kitchen utensil4.93×Home & Garden
Mortgage calculator4.64×Home & Garden
Living room4.55×Home & Garden
IKEA3×Home & Garden
Modernism7.62×Arts & Culture
Design & Interior9.56×Home & Garden
Home Renovations5.48×Home & Garden
Landscape design3.95×Business & Career
Starter home4.3×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Modern architecture audience
TraitClusterScore
Design AffinityPREMIUM2.91
SustainabilityBALANCE2.15
Luxury OrientationPREMIUM2.08
DIY MentalityTHRILL1.9
Quality AwarenessPREMIUM1.78
TravellingTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for Modern architecture
CountryShare
United States13.3%
Japan6.9%
China4.3%

See Modern architecture audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Modern architecture have in United States?

Modern architecture has an estimated audience of 21,663,484 people in United States, concentrated in California and Texas.

What is the gender split and age of Modern architecture fans?

50.2% of Modern architecture fans are female, 49.8% are male, with an average age of 40.7 years.

Which brands do Modern architecture fans like most?

Modern architecture fans show strongest brand affinity for Home Interior Design (10.01×), Home Design (8.74×), and Home construction (5.32×) over the country average.

Where do Modern architecture fans live in United States?

Modern architecture fans in United States are most concentrated in California (reach 3,425,380), Texas (reach 2,102,321), and Florida (reach 1,616,093). These three regions account for the largest share of the active audience.

What other brands do Modern architecture fans also like?

Beyond Modern architecture itself, the audience over-indexes on Home Design (8.74×), Home construction (5.32×), Bedroom furniture (8×), and Home decorating ideas (6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Modern architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.