Rascasse Audience Intelligence

Mortgage calculator Audience in United States

A data profile of the people who buy, follow and care about Mortgage calculator in United States — modelled from more than twelve digital signal sources. Mortgage calculator has an estimated audience of 23,090,664 people in United States.

#931among Topic in United States#102in Home & Garden

The average Mortgage calculator fan in United States is 46.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 1080i, Healthy habits, Fashion Nova, with strongest over-indexing on 1080i (1.51× the country average).

Demographically, the Mortgage calculator audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mortgage calculator fan in United States is balanced, around 46.5 years old, with strong Design Affinity tendencies and a notable affinity for 1080i.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mortgage calculator profile in United States.

Audience size
23.1M
in United States
Gender
52.9%♀
47.1% male
Age
46.5
average years
Country rank
#1363
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mortgage calculator fans

52.9% are female, 47.1% are male, average age 46.5.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Mortgage calculator audience in United States
MetricValue
Female52.9%
Male47.1%
Average age46.5
Estimated audience size23,090,664
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Mortgage calculator audience in United States
Age bracketShare%
16-196%
20-2913%
30-3919%
40-4925%
50+37%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Mortgage calculator audience comes from United States.

Worldwide audience distribution share by country for Mortgage calculator
CountryShare
United States30.9%
United Kingdom8.8%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mortgage calculator audience in United States is strongest.

Fig. 05

Top regions by affinity

Mortgage calculator fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~200K1.48×
02Montana~90K1.48×
03Utah~300K1.40×
04Alaska~60K1.26×
05Wyoming~40K1.25×
06Maine~100K1.23×
07South Dakota~60K1.21×
08Wisconsin~400K1.18×
09Colorado~400K1.15×
10North Dakota~50K1.15×
11Missouri~400K1.13×
12South Carolina~400K1.13×
13Alabama~400K1.13×
14Kentucky~300K1.12×
15Iowa~200K1.11×
16New Hampshire~100K1.10×
17Tennessee~500K1.08×
18Arkansas~200K1.07×
19Oregon~300K1.05×
20Minnesota~300K1.03×
21Nebraska~100K1.02×
22North Carolina~700K1.01×
23Arizona~500K1.01×
24Indiana~400K1.01×
25Oklahoma~300K1.00×
26Washington~500K0.98×
27Kansas~200K0.97×
28Michigan~600K0.96×
29Massachusetts~400K0.96×
30Rhode Island~70K0.93×
31Florida~1.5M0.92×
32Virginia~500K0.92×
33Hawaii~90K0.90×
34Georgia~600K0.89×
35Ohio~600K0.88×
36West Virginia~90K0.87×
37New Jersey~500K0.85×
38Louisiana~300K0.85×
39Mississippi~200K0.85×
40Delaware~50K0.84×
41Pennsylvania~600K0.82×
42Nevada~200K0.82×
43New Mexico~90K0.81×
44Connecticut~200K0.80×
45Illinois~600K0.78×
46California~2M0.76×
47New York~1M0.75×
48Maryland~300K0.74×
49Texas~1.5M0.73×
50Washington, District of Columbia~50K0.69×
Fig. 06

Affinity by region

Affinity by region — Mortgage calculator, United States
0.69×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mortgage calculator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mortgage calculator audience
#·InterestCategoryAffinity×
01Home decorating ideasHome & Garden1.79×
02Architecture & DesignBusiness & Career1.78×
03Makeup TutorialsBeauty & Wellness1.76×
04Health And BeautyBeauty & Wellness1.74×
05Home DesignHome & Garden1.73×
06Home Interior DesignHome & Garden1.73×
07Healthy habitsHealth1.71×
08Diaper bagKids & Family1.70×
09Dog loversPets & Animals1.67×
10Bath and BodyworksShopping1.66×
11OutdoorsTravel & Leisure1.65×
12H.O.M.E.Home & Garden1.63×
13Banana RepublicFashion & Accessoires1.61×
14Infant clothingKids & Family1.57×
15Fashion NovaShopping1.56×
16Dog collarPets & Animals1.56×
17J.CrewFashion & Accessoires1.56×
18DeerPets & Animals1.54×
191080iTechnology & Electronics1.51×
20Curly HairBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mortgage calculator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mortgage calculator audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.30×
Pet OwnershipJOY1.18×
Luxury OrientationPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mortgage calculator audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
Convenience OrientationPREMIUM0.75×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mortgage calculator have in United States?

Mortgage calculator has an estimated audience of 23,090,664 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mortgage calculator fans?

52.9% of Mortgage calculator fans are female, 47.1% are male, with an average age of 46.5 years.

03

Which brands do Mortgage calculator fans like most?

Mortgage calculator fans show strongest brand affinity for 1080i (1.51×), Healthy habits (1.71×), and Fashion Nova (1.56×) over the country average.

04

Where do Mortgage calculator fans live in United States?

Mortgage calculator fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Mortgage calculator fans also like?

Beyond Mortgage calculator itself, the audience over-indexes on Healthy habits (1.71×), Fashion Nova (1.56×), Dog lovers (1.67×), and Home Design (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Mortgage calculator audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mortgage calculator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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