Mortgage calculator Audience in United States

Mortgage calculator logo

Mortgage calculator has an estimated audience of 23,090,664 people in United States. 52.9% are female, 47.1% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: Yahoo!奇摩名人娛樂, 1080i, Healthy habits, Fashion Nova, Dog lovers.

The average Mortgage calculator fan in United States is 46.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yahoo!奇摩名人娛樂, 1080i, Healthy habits, with strongest over-indexing on Yahoo!奇摩名人娛樂 (1.56× the country average). Demographically, the Mortgage calculator audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Mortgage calculator fans

Demographic split for Mortgage calculator audience in United States
MetricValue
Female52.9%
Male47.1%
Average age46.5
Estimated audience size23,090,664

Audience persona

The typical Mortgage calculator fan in United States is balanced, around 46.5 years old, with strong Design Affinity tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Mortgage calculator in United States
RegionReachAffinity
California2,118,5980.83×
Texas1,527,2870.77×
Florida1,514,7470.97×
New York1,048,1630.81×
North Carolina739,2271.06×
Georgia660,5930.93×
Ohio645,4570.91×
Pennsylvania632,1140.81×
Illinois592,8840.77×
Michigan587,0090.97×
Virginia540,9120.96×
New Jersey523,2390.89×
Arizona510,1871.08×
Tennessee506,8781.09×
Washington484,4771.05×
Massachusetts460,6671.01×
Colorado448,4351.23×
Indiana430,8301.02×
Missouri422,5051.14×
Wisconsin402,5371.16×
South Carolina397,8361.15×
Alabama366,4921.14×
Minnesota346,3011.05×
Kentucky321,0561.11×
Maryland306,3250.77×
Utah302,1121.46×
Oregon281,3431.06×
Oklahoma259,2931.01×
Louisiana247,2840.83×
Arkansas202,1031.06×
Iowa201,3321.06×
Nevada189,4170.85×
Connecticut184,9700.8×
Kansas173,4700.95×
Idaho168,0511.45×
Mississippi152,2670.8×
Nebraska112,3750.97×
Maine99,8261.21×
New Hampshire96,2211.06×
New Mexico92,7850.8×
Hawaii91,7940.92×
Montana89,2681.39×
West Virginia83,9090.78×
Rhode Island66,7610.91×
Alaska59,3081.2×
South Dakota58,9241.1×
Delaware51,9800.82×
Washington, District of Columbia50,2340.72×
North Dakota48,7041.03×
Vermont38,7710.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mortgage calculator audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂1.56×Internet & Social Media
1080i1.51×Technology & Electronics
Healthy habits1.71×Health
Fashion Nova1.56×Shopping
Dog lovers1.67×Pets & Animals
Home Design1.73×Home & Garden
Home decorating ideas1.79×Home & Garden
Dog collar1.56×Pets & Animals
Health And Beauty1.74×Beauty & Wellness
Architecture & Design1.78×Business & Career
Makeup Tutorials1.76×Beauty & Wellness
Infant clothing1.57×Kids & Family
Diaper bag1.7×Kids & Family
Home Interior Design1.73×Home & Garden
J.Crew1.56×Fashion & Accessoires
Outdoors1.65×Travel & Leisure
Curly Hair1.51×Beauty & Wellness
Banana Republic1.61×Fashion & Accessoires
Bath and Bodyworks1.66×Shopping
Deer1.54×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mortgage calculator audience
TraitClusterScore
Design AffinityPREMIUM2.61
Luxury OrientationPREMIUM2.05
IndulgenceJOY1.96
Quality AwarenessPREMIUM1.8
Family OrientationCONSERVATISM1.69
LGBTQ+ IdentityOPEN1.59

Worldwide distribution

Worldwide audience distribution share by country for Mortgage calculator
CountryShare
United States30.9%
United Kingdom8.8%
Japan6.3%

See Mortgage calculator audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Mortgage calculator have in United States?

Mortgage calculator has an estimated audience of 23,090,664 people in United States, concentrated in California and Texas.

What is the gender split and age of Mortgage calculator fans?

52.9% of Mortgage calculator fans are female, 47.1% are male, with an average age of 46.5 years.

Which brands do Mortgage calculator fans like most?

Mortgage calculator fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (1.56×), 1080i (1.51×), and Healthy habits (1.71×) over the country average.

Where do Mortgage calculator fans live in United States?

Mortgage calculator fans in United States are most concentrated in California (reach 2,118,598), Texas (reach 1,527,287), and Florida (reach 1,514,747). These three regions account for the largest share of the active audience.

What other brands do Mortgage calculator fans also like?

Beyond Mortgage calculator itself, the audience over-indexes on 1080i (1.51×), Healthy habits (1.71×), Fashion Nova (1.56×), and Dog lovers (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mortgage calculator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.