Dog collar Audience in United States

Dog collar has an estimated audience of 28,425,577 people in United States. 63.2% are female, 36.8% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Microblogging, Singer-songwriter.

The average Dog collar fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Kia Sportage, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Dog collar audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dog collar fans

Demographic split for Dog collar audience in United States
MetricValue
Female63.2%
Male36.8%
Average age36.7
Estimated audience size28,425,577

Audience persona

The typical Dog collar fan in United States is more female, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Dog collar in United States
RegionReachAffinity
California2,799,4000.9×
Texas2,438,8741×
Florida1,609,7490.84×
New York1,192,9030.75×
North Carolina925,0341.08×
Georgia903,2281.03×
Pennsylvania859,0760.9×
Ohio828,9470.95×
Illinois791,1440.84×
Michigan694,4830.93×
Tennessee693,9941.22×
Virginia594,8470.86×
Arizona543,9360.94×
Alabama533,7281.34×
New Jersey525,4440.73×
Indiana509,5980.98×
Washington496,3320.87×
South Carolina491,1881.15×
Missouri482,8001.05×
Massachusetts467,1250.83×
Colorado463,4661.03×
Wisconsin432,7561.01×
Louisiana426,1621.16×
Kentucky424,7251.19×
Minnesota415,6941.02×
Oklahoma390,6791.24×
Maryland351,7650.72×
Mississippi312,5651.33×
Oregon306,8390.94×
Arkansas297,2911.27×
Utah240,6160.95×
Kansas239,2251.07×
Iowa236,3601.01×
Connecticut235,3110.83×
Nevada212,1930.77×
West Virginia182,2561.38×
Idaho160,1111.12×
Nebraska147,4381.03×
New Mexico146,6691.03×
Maine131,5741.29×
New Hampshire118,5571.06×
Montana97,2161.23×
Hawaii87,5810.72×
Rhode Island73,6490.81×
South Dakota69,8051.06×
North Dakota66,5631.14×
Delaware58,7790.75×
Alaska54,5630.9×
Washington, District of Columbia51,3230.6×
Vermont49,5430.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dog collar audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kia Sportage35.22×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Honda HR-V23.91×Cars & Mobility
Houston Astros7.72×Sports
Pre-school playgroup26.24×Kids & Family
Los Angeles Dodgers5.57×Sports
Pet store4.24×Pets & Animals
Dog agility9.05×Pets & Animals
Do it yourself (DIY)2.48×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Scooby-Doo3.56×Movies & TV
Pet sitting4.67×Pets & Animals
Pet food2.94×Pets & Animals
Jeep Grand Cherokee6.63×Cars & Mobility
Superman1.52×Movies & TV
Art exhibition3.63×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dog collar audience
TraitClusterScore
Pet OwnershipJOY2.18
LGBTQ+ IdentityOPEN1.85
SustainabilityBALANCE1.8
Design AffinityPREMIUM1.78
Luxury OrientationPREMIUM1.56
DIY MentalityTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Dog collar
CountryShare
United States27.5%
Japan13.3%
Germany7.3%

See Dog collar audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dog collar have in United States?

Dog collar has an estimated audience of 28,425,577 people in United States, concentrated in California and Texas.

What is the gender split and age of Dog collar fans?

63.2% of Dog collar fans are female, 36.8% are male, with an average age of 36.7 years.

Which brands do Dog collar fans like most?

Dog collar fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Kia Sportage (35.22×) over the country average.

Where do Dog collar fans live in United States?

Dog collar fans in United States are most concentrated in California (reach 2,799,400), Texas (reach 2,438,874), and Florida (reach 1,609,749). These three regions account for the largest share of the active audience.

What other brands do Dog collar fans also like?

Beyond Dog collar itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Kia Sportage (35.22×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog collar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.