Rascasse Audience Intelligence

Dog collar Audience in United States

A data profile of the people who buy, follow and care about Dog collar in United States — modelled from more than twelve digital signal sources. Dog collar has an estimated audience of 28,425,577 people in United States.

#696among Topic in United States#20in Pets & Animals

The average Dog collar fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Pet sitting, Dog walking, with strongest over-indexing on Dog agility (13.3× the country average).

Demographically, the Dog collar audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dog collar fan in United States is more female, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog collar profile in United States.

Audience size
28.4M
in United States
Gender
63.2%♀
36.8% male
Age
36.7
average years
Country rank
#1009
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog collar fans

63.2% are female, 36.8% are male, average age 36.7.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Dog collar audience in United States
MetricValue
Female63.2%
Male36.8%
Average age36.7
Estimated audience size28,425,577
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Dog collar audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3917%
40-4918%
50+17%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Dog collar audience comes from United States.

Worldwide audience distribution share by country for Dog collar
CountryShare
United States27.5%
Japan13.3%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog collar audience in United States is strongest.

Fig. 05

Top regions by affinity

Dog collar fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~200K1.41×
02Mississippi~300K1.37×
03Maine~100K1.33×
04Alabama~500K1.30×
05Montana~100K1.30×
06Arkansas~300K1.29×
07Oklahoma~400K1.20×
08Tennessee~700K1.16×
09North Dakota~70K1.16×
10Idaho~200K1.15×
11South Carolina~500K1.13×
12Louisiana~400K1.13×
13Kentucky~400K1.13×
14South Dakota~70K1.11×
15Kansas~200K1.09×
16New Hampshire~100K1.07×
17North Carolina~900K1.05×
18Missouri~500K1.05×
19Iowa~200K1.05×
20Vermont~50K1.05×
21Nebraska~100K1.04×
22Alaska~60K1.03×
23Minnesota~400K1.02×
24Wisconsin~400K1.01×
25New Mexico~100K1.01×
26Georgia~900K0.99×
27Colorado~400K0.99×
28Texas~2.5M0.97×
29Indiana~500K0.96×
30Utah~200K0.94×
31Michigan~700K0.92×
32Ohio~800K0.91×
33Arizona~500K0.91×
34Oregon~300K0.90×
35Pennsylvania~900K0.89×
36Rhode Island~80K0.86×
37California~2.5M0.85×
38Virginia~600K0.84×
39Connecticut~200K0.84×
40Washington~500K0.83×
41Massachusetts~500K0.82×
42Florida~1.5M0.80×
43Illinois~800K0.80×
44Nevada~200K0.78×
45Delaware~60K0.78×
46Hawaii~90K0.75×
47New York~1M0.71×
48New Jersey~500K0.71×
49Maryland~300K0.70×
50Washington, District of Columbia~60K0.65×
Fig. 06

Affinity by region

Affinity by region — Dog collar, United States
0.65×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog collar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog collar audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals13.30×
02Pet sittingPets & Animals7.61×
03Dog trainingPets & Animals7.02×
04PoodlePets & Animals4.93×
05Persian catPets & Animals4.65×
06Shih TzuPets & Animals4.40×
07Dog walkingPets & Animals4.35×
08Yorkshire TerrierPets & Animals4.32×
09French BulldogPets & Animals4.25×
10Labrador RetrieverPets & Animals4.19×
11Dog harnessPets & Animals4.10×
12Chihuahua (dog)Pets & Animals4.07×
13BeaglePets & Animals3.88×
14Scooby-DooMovies & TV3.79×
15Siberian HuskyPets & Animals3.79×
16Pet storePets & Animals3.31×
17BulldogPets & Animals3.11×
18Pet foodPets & Animals2.48×
19Do it yourself (DIY)Home & Garden2.08×
20SupermanMovies & TV1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog collar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog collar audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.36×
Design AffinityPREMIUM1.65×
SustainabilityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog collar audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
SpiritualityBALANCE0.91×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog collar have in United States?

Dog collar has an estimated audience of 28,425,577 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dog collar fans?

63.2% of Dog collar fans are female, 36.8% are male, with an average age of 36.7 years.

03

Which brands do Dog collar fans like most?

Dog collar fans show strongest brand affinity for Dog agility (13.3×), Pet sitting (7.61×), and Dog walking (4.35×) over the country average.

04

Where do Dog collar fans live in United States?

Dog collar fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Dog collar fans also like?

Beyond Dog collar itself, the audience over-indexes on Pet sitting (7.61×), Dog walking (4.35×), Poodle (4.93×), and Labrador Retriever (4.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dog collar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog collar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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