A data profile of the people who buy, follow and care about Dog collar in Spain — modelled from more than twelve digital signal sources. Dog collar has an estimated audience of 3,339,930 people in Spain.
Dog collar has an estimated audience of 3,339,930 people in Spain. 63.8% are female, 36.2% are male, average age 42.6. Top brand affinities: Dog training, Pet sitting, Pet food, Pet store, Dog grooming.
Top brand affinities include Dog training, Pet sitting, Pet food, with strongest over-indexing on Dog training (9.73× the country average).
Demographically, the Dog collar audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Pet Ownership, Extroversion.
The typical Dog collar fan in Spain is more female, around 42.6 years old, with strong Pet Ownership tendencies and a notable affinity for Dog training.
The key figures that characterise the Dog collar profile in Spain.
63.8% are female, 36.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 42.6 |
| Estimated audience size | 3,339,930 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Dog collar audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.5% |
| Japan | 13.3% |
| Germany | 7.3% |
The strongest cross-interests of the Dog collar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog training | Pets & Animals | 9.73× | ||
| 02 | Dog grooming | Pets & Animals | 7.00× | ||
| 03 | Pet sitting | Pets & Animals | 6.92× | ||
| 04 | Road trip | Travel & Leisure | 5.07× | ||
| 05 | Australian Shepherd | Pets & Animals | 4.76× | ||
| 06 | Beagle | Pets & Animals | 4.49× | ||
| 07 | Dachshund | Pets & Animals | 4.39× | ||
| 08 | Reptiles | Pets & Animals | 4.31× | ||
| 09 | Poodle | Pets & Animals | 4.23× | ||
| 10 | Labrador Retriever | Pets & Animals | 4.18× | ||
| 11 | Yorkshire Terrier | Pets & Animals | 4.15× | ||
| 12 | Bulldog | Pets & Animals | 4.09× | ||
| 13 | Shih Tzu | Pets & Animals | 3.95× | ||
| 14 | Pet store | Pets & Animals | 3.88× | ||
| 15 | Pet food | Pets & Animals | 3.58× | ||
| 16 | British Shorthair | Pets & Animals | 3.57× | ||
| 17 | Local food | Food & Beverages | 2.41× | ||
| 18 | Superman | Movies & TV | 2.26× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.75× | ||
| 20 | Dogs | Pets & Animals | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.44× | |
| Extroversion | THRILL | 1.59× | |
| Luxury Orientation | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Indulgence | JOY | 0.72× | |
| Quality Awareness | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Dog collar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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