A data profile of the people who buy, follow and care about Superman in Spain — modelled from more than twelve digital signal sources. Superman has an estimated audience of 7,464,422 people in Spain.
The average Superman fan in Spain is 32.4 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Harry Potter, Food and drink, Consumer electronics, with strongest over-indexing on Harry Potter (3.41× the country average).
Demographically, the Superman audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Superman fan in Spain is more male, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Superman profile in Spain.
42.9% are female, 57.1% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 32.4 |
| Estimated audience size | 7,464,422 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Superman audience comes from Spain.
| Country | Share |
|---|---|
| United States | 48.6% |
| Brazil | 12.4% |
| India | 10.7% |
Where the Superman audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1.5M | 1.26× | |
| 02 | Region of Murcia | ~300K | 1.21× | |
| 03 | Comunidad Valenciana | ~1M | 1.16× | |
| 04 | Catalonia | ~1.5M | 1.14× | |
| 05 | Andalusia | ~2M | 1.12× | |
| 06 | Castilla-La Mancha | ~400K | 1.09× | |
| 07 | Galicia | ~400K | 1.07× | |
| 08 | Aragon | ~200K | 1.02× | |
| 09 | Canary Islands | ~400K | 0.97× | |
| 10 | Basque Autonomous Country | ~300K | 0.97× | |
| 11 | Castile and León | ~300K | 0.96× | |
| 12 | Principality of Asturias | ~200K | 0.90× | |
| 13 | Balearic Islands | ~200K | 0.89× | |
| 14 | La Rioja | ~50K | 0.87× | |
| 15 | Cantabria | ~90K | 0.85× | |
| 16 | Extremadura | ~100K | 0.84× | |
| 17 | Navarre | ~80K | 0.73× |
The strongest cross-interests of the Superman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wonder Woman | Movies & TV | 5.95× | ||
| 02 | Jenna Ortega | Movies & TV | 5.58× | ||
| 03 | Peacemaker | Movies & TV | 5.36× | ||
| 04 | Harry Potter | Movies & TV | 3.41× | ||
| 05 | Comics | Literature | 3.33× | ||
| 06 | Stranger Things | Movies & TV | 2.92× | ||
| 07 | FilmAffinity | Movies & TV | 2.80× | ||
| 08 | Fiction books | Literature | 2.34× | ||
| 09 | TikTok | Internet & Social Media | 2.06× | ||
| 10 | Games | Games | 1.92× | ||
| 11 | Computers | Technology & Electronics | 1.92× | ||
| 12 | Consumer electronics | Technology & Electronics | 1.86× | ||
| 13 | Cuisine | Food & Beverages | 1.84× | ||
| 14 | Food | Food & Beverages | 1.76× | ||
| 15 | Food and drink | Food & Beverages | 1.75× | ||
| 16 | Video games | Games | 1.73× | ||
| 17 | Beverages | Food & Beverages | 1.71× | ||
| 18 | Movies | Movies & TV | 1.66× | ||
| 19 | Entertainment | Movies & TV | 1.57× | ||
| 20 | Beauty | Beauty & Wellness | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.73× | |
| Individualism | JOY | 1.51× | |
| Mindfulness | BALANCE | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.68× | |
| Quality Awareness | PREMIUM | 0.74× | |
| Community Orientation | OPEN | 0.76× |
Superman has an estimated audience of 7,464,422 people in Spain, concentrated in Andalusia and Community of Madrid.
42.9% of Superman fans are female, 57.1% are male, with an average age of 32.4 years.
Superman fans show strongest brand affinity for Harry Potter (3.41×), Food and drink (1.75×), and Consumer electronics (1.86×) over the country average.
Superman fans in Spain are most concentrated in Andalusia (reach ~2M), Community of Madrid (reach ~1.5M), and Catalonia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Superman itself, the audience over-indexes on Food and drink (1.75×), Consumer electronics (1.86×), Food (1.76×), and Games (1.92×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Superman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.