A data profile of the people who buy, follow and care about Cuisine in Spain — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 15,141,767 people in Spain.
Cuisine has an estimated audience of 15,141,767 people in Spain. 59.6% are female, 40.4% are male, average age 44.2. Top brand affinities: Innovation, Volunteering, WhatsApp, Renewable energy, Superman.
Top brand affinities include Innovation, Volunteering, WhatsApp, with strongest over-indexing on Innovation (2.47× the country average).
Demographically, the Cuisine audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
The typical Cuisine fan in Spain is more female, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Innovation.
The key figures that characterise the Cuisine profile in Spain.
59.6% are female, 40.4% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 44.2 |
| Estimated audience size | 15,141,767 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Cuisine audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
The strongest cross-interests of the Cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | K-pop | Music & Radio | 3.07× | ||
| 02 | Volunteering | Politics & Society | 2.85× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 2.73× | ||
| 04 | Innovation | Business & Career | 2.47× | ||
| 05 | Sustainable energy | Home & Garden | 2.42× | ||
| 06 | Renewable energy | Business & Career | 2.40× | ||
| 07 | Real property | Home & Garden | 2.05× | ||
| 08 | Pay television | Movies & TV | 1.98× | ||
| 09 | Solar energy | Home & Garden | 1.94× | ||
| 10 | Wedding dress | Fashion & Accessoires | 1.88× | ||
| 11 | Mango | Shopping | 1.87× | ||
| 12 | Superman | Movies & TV | 1.84× | ||
| 13 | Distilled beverage | Food & Beverages | 1.84× | ||
| 14 | Uniqlo | Shopping | 1.74× | ||
| 15 | Refrigerator | Home & Garden | 1.70× | ||
| 16 | Podcast | Music & Radio | 1.68× | ||
| 17 | Batman | Movies & TV | 1.63× | ||
| 18 | Badoo | Internet & Social Media | 1.60× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Confectionery | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.53× | |
| Early Adopter Mentality | POWER | 1.30× | |
| Social Media Usage | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Mindfulness | BALANCE | 0.95× | |
| Patriotism | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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