A data profile of the people who buy, follow and care about Cuisine in Italy — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 33,918,394 people in Italy.
The average Cuisine fan in Italy is 43.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Do it yourself (DIY), WhatsApp, Harry Potter, with strongest over-indexing on Do it yourself (DIY) (1.92× the country average).
Demographically, the Cuisine audience skews more female with an average age of 43.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cuisine fan in Italy is more female, around 43.2 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Cuisine profile in Italy.
56.9% are female, 43.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.2 |
| Estimated audience size | 33,918,394 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Cuisine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
Where the Cuisine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~800K | 1.20× | |
| 02 | Lombardy | ~7M | 1.16× | |
| 03 | Lazio | ~4.5M | 1.11× | |
| 04 | Piedmont | ~2.5M | 1.08× | |
| 05 | Tuscany | ~2.5M | 1.08× | |
| 06 | Liguria | ~1M | 1.08× | |
| 07 | Aosta Valley | ~90K | 1.06× | |
| 08 | Sicilia | ~3M | 1.05× | |
| 09 | Molise | ~200K | 1.00× | |
| 10 | Umbria | ~500K | 0.99× | |
| 11 | Emilia-Romagna | ~2.5M | 0.98× | |
| 12 | Basilicata | ~300K | 0.98× | |
| 13 | Veneto | ~2.5M | 0.97× | |
| 14 | Puglia | ~2M | 0.96× | |
| 15 | Sardinia | ~900K | 0.96× | |
| 16 | Campania | ~3.5M | 0.93× | |
| 17 | Friuli-Venezia Giulia | ~600K | 0.93× | |
| 18 | Marche | ~800K | 0.92× | |
| 19 | Calabria | ~900K | 0.90× | |
| 20 | Abruzzo | ~700K | 0.90× |
The strongest cross-interests of the Cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Do it yourself (DIY) | Home & Garden | 1.92× | ||
| 02 | Harry Potter | Movies & TV | 1.92× | ||
| 03 | TicketOne | Travel & Leisure | 1.92× | ||
| 04 | Batman | Movies & TV | 1.92× | ||
| 05 | Superman | Movies & TV | 1.92× | ||
| 06 | Balenciaga | Fashion & Accessoires | 1.92× | ||
| 07 | Disneyland | Travel & Leisure | 1.92× | ||
| 08 | Uniqlo | Shopping | 1.92× | ||
| 09 | Volunteering | Politics & Society | 1.87× | ||
| 10 | Robert Redford | Movies & TV | 1.86× | ||
| 11 | Podcast | Music & Radio | 1.85× | ||
| 12 | Wikipedia | Internet & Social Media | 1.81× | ||
| 13 | Department store | Shopping | 1.80× | ||
| 14 | Luxury real estate | Business & Career | 1.79× | ||
| 15 | Mediaset | Technology & Electronics | 1.72× | ||
| 16 | Animal rights | Politics & Society | 1.71× | ||
| 17 | Genetics | Kids & Family | 1.68× | ||
| 18 | Champagne | Food & Beverages | 1.67× | ||
| 19 | Sephora | Shopping | 1.61× | ||
| 20 | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.33× | |
| Design Affinity | PREMIUM | 1.11× | |
| Early Adopter Mentality | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.90× |
Cuisine has an estimated audience of 33,918,394 people in Italy, concentrated in Lombardy and Lazio.
56.9% of Cuisine fans are female, 43.1% are male, with an average age of 43.2 years.
Cuisine fans show strongest brand affinity for Do it yourself (DIY) (1.92×), WhatsApp (1.56×), and Harry Potter (1.92×) over the country average.
Cuisine fans in Italy are most concentrated in Lombardy (reach ~7M), Lazio (reach ~4.5M), and Campania (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Cuisine itself, the audience over-indexes on WhatsApp (1.56×), Harry Potter (1.92×), Volunteering (1.87×), and TicketOne (1.92×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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