Cuisine Audience in Italy
Cuisine has an estimated audience of 33,918,394 people in Italy. 56.9% are female, 43.1% are male, average age 43.2. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Progressive rock, Travel photography, Do it yourself (DIY), Harry Potter, Pillow.
The average Cuisine fan in Italy is 43.2 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Progressive rock, Travel photography, Do it yourself (DIY), with strongest over-indexing on Progressive rock (4.04× the country average). Demographically, the Cuisine audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Cuisine fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.2 |
| Estimated audience size | 33,918,394 |
Audience persona
The typical Cuisine fan in Italy is more female, around 43.2 years old, with strong Extroversion tendencies and a notable affinity for Progressive rock.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 7,010,213 | 1.17× |
| Lazio | 4,716,779 | 1.14× |
| Campania | 3,413,183 | 0.9× |
| Sicilia | 3,177,738 | 1.08× |
| Piedmont | 2,802,552 | 1.12× |
| Emilia-Romagna | 2,691,847 | 0.97× |
| Veneto | 2,561,334 | 0.95× |
| Tuscany | 2,538,776 | 1.13× |
| Puglia | 2,172,903 | 0.93× |
| Liguria | 1,115,821 | 1.17× |
| Sardinia | 841,801 | 0.88× |
| Trentino-Alto Adige/Südtirol | 834,638 | 1.47× |
| Calabria | 672,438 | 0.65× |
| Marche | 661,750 | 0.78× |
| Umbria | 525,097 | 0.96× |
| Friuli-Venezia Giulia | 475,645 | 0.74× |
| Abruzzo | 429,232 | 0.57× |
| Basilicata | 277,276 | 0.9× |
| Molise | 155,422 | 0.97× |
| Aosta Valley | 112,275 | 1.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.04× | Music & Radio |
| Travel photography | 2.83× | Technology & Electronics |
| Do it yourself (DIY) | 1.92× | Home & Garden |
| Harry Potter | 1.92× | Movies & TV |
| Pillow | 4.22× | Home & Garden |
| Nelly Furtado | 8.9× | Music & Radio |
| Robert Redford | 3.51× | Movies & TV |
| Bershka | 3.27× | Shopping |
| Band of Brothers | 10.01× | Movies & TV |
| Backpack | 3.25× | Fashion & Accessoires |
| Google Maps | 1.82× | Internet & Social Media |
| Fine-art photography | 2.57× | Technology & Electronics |
| Christoph Waltz | 8.65× | Movies & TV |
| Stand-up comedy | 2.53× | Movies & TV |
| Meat | 1.75× | Food & Beverages |
| Piano | 2.45× | Music & Radio |
| TicketOne | 1.92× | Travel & Leisure |
| Batman | 1.92× | Movies & TV |
| Primark | 1.87× | Shopping |
| Spotify | 1.54× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.24 |
| LGBTQ+ Identity | OPEN | 1.22 |
| DIY Mentality | THRILL | 1.21 |
| Community Orientation | OPEN | 1.09 |
| Early Adopter Mentality | POWER | 1.03 |
| Social Media Usage | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
See Cuisine audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Cuisine have in Italy?
Cuisine has an estimated audience of 33,918,394 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Cuisine fans?
56.9% of Cuisine fans are female, 43.1% are male, with an average age of 43.2 years.
Which brands do Cuisine fans like most?
Cuisine fans show strongest brand affinity for Progressive rock (4.04×), Travel photography (2.83×), and Do it yourself (DIY) (1.92×) over the country average.
Where do Cuisine fans live in Italy?
Cuisine fans in Italy are most concentrated in Lombardy (reach 7,010,213), Lazio (reach 4,716,779), and Campania (reach 3,413,183). These three regions account for the largest share of the active audience.
What other brands do Cuisine fans also like?
Beyond Cuisine itself, the audience over-indexes on Travel photography (2.83×), Do it yourself (DIY) (1.92×), Harry Potter (1.92×), and Pillow (4.22×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.