A data profile of the people who buy, follow and care about Department store in Italy — modelled from more than twelve digital signal sources. Department store has an estimated audience of 4,858,480 people in Italy.
The average Department store fan in Italy is 41.5 years old, more female, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Puglia.
Top brand affinities include Cuisine, Consumer electronics, Beverages, with strongest over-indexing on Cuisine (1.8× the country average).
Demographically, the Department store audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Department store fan in Italy is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Cuisine.
The key figures that characterise the Department store profile in Italy.
64.2% are female, 35.8% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 41.5 |
| Estimated audience size | 4,858,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Department store audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 12.0% |
| Japan | 11.9% |
Where the Department store audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1M | 1.99× | |
| 02 | Puglia | ~600K | 1.84× | |
| 03 | Tuscany | ~600K | 1.72× | |
| 04 | Lombardy | ~1M | 1.26× | |
| 05 | Veneto | ~400K | 1.15× | |
| 06 | Sicilia | ~400K | 1.02× | |
| 07 | Aosta Valley | ~10K | 1.01× | |
| 08 | Basilicata | ~40K | 0.98× | |
| 09 | Molise | ~20K | 0.98× | |
| 10 | Liguria | ~100K | 0.94× | |
| 11 | Trentino-Alto Adige/Südtirol | ~90K | 0.93× | |
| 12 | Umbria | ~70K | 0.93× | |
| 13 | Campania | ~500K | 0.91× | |
| 14 | Emilia-Romagna | ~400K | 0.90× | |
| 15 | Friuli-Venezia Giulia | ~80K | 0.90× | |
| 16 | Piedmont | ~300K | 0.88× | |
| 17 | Marche | ~100K | 0.87× | |
| 18 | Abruzzo | ~90K | 0.87× | |
| 19 | Calabria | ~100K | 0.86× | |
| 20 | Sardinia | ~100K | 0.86× |
The strongest cross-interests of the Department store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Landscape design | Business & Career | 2.38× | ||
| 02 | Organic product | Food & Beverages | 2.21× | ||
| 03 | Natural skin care | Beauty & Wellness | 2.15× | ||
| 04 | Fine-art photography | Technology & Electronics | 2.13× | ||
| 05 | Dog walking | Pets & Animals | 2.09× | ||
| 06 | Zara | Shopping | 1.97× | ||
| 07 | Art exhibition | Arts & Culture | 1.95× | ||
| 08 | Primark | Shopping | 1.92× | ||
| 09 | Temptation Island (TV series) | Movies & TV | 1.92× | ||
| 10 | Cuisine | Food & Beverages | 1.80× | ||
| 11 | Wine tasting | Food & Beverages | 1.72× | ||
| 12 | Modern art | Arts & Culture | 1.71× | ||
| 13 | Men's clothing | Fashion & Accessoires | 1.68× | ||
| 14 | Contemporary art | Arts & Culture | 1.65× | ||
| 15 | Weddings | Kids & Family | 1.63× | ||
| 16 | Harry Potter | Movies & TV | 1.59× | ||
| 17 | Take-out | Food & Beverages | 1.59× | ||
| 18 | Beverages | Food & Beverages | 1.55× | ||
| 19 | TikTok | Internet & Social Media | 1.53× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.59× | |
| Travelling | THRILL | 1.49× | |
| Mindfulness | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Tradition | CONSERVATISM | 0.76× | |
| Patriotism | CONSERVATISM | 0.76× |
Department store has an estimated audience of 4,858,480 people in Italy, concentrated in Lazio and Lombardy.
64.2% of Department store fans are female, 35.8% are male, with an average age of 41.5 years.
Department store fans show strongest brand affinity for Cuisine (1.8×), Consumer electronics (1.51×), and Beverages (1.55×) over the country average.
Department store fans in Italy are most concentrated in Lazio (reach ~1M), Lombardy (reach ~1M), and Puglia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Department store itself, the audience over-indexes on Consumer electronics (1.51×), Beverages (1.55×), Men's clothing (1.68×), and TikTok (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Department store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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