Weddings Audience in Italy
Weddings has an estimated audience of 13,723,272 people in Italy. 67.6% are female, 32.4% are male, average age 43.1. Top regions: Lombardy, Campania, Lazio. Top brand affinities: Marriage, Wedding dress, Bride, Angel, OVS.
The average Weddings fan in Italy is 43.1 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include Marriage, Wedding dress, Bride, with strongest over-indexing on Marriage (1.54× the country average). Demographically, the Weddings audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Weddings fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 43.1 |
| Estimated audience size | 13,723,272 |
Audience persona
The typical Weddings fan in Italy is more female, around 43.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Marriage.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,745,480 | 1.14× |
| Campania | 2,460,317 | 1.6× |
| Lazio | 1,964,740 | 1.17× |
| Sicilia | 1,729,985 | 1.45× |
| Puglia | 1,344,591 | 1.42× |
| Emilia-Romagna | 1,021,088 | 0.91× |
| Veneto | 1,015,139 | 0.94× |
| Piedmont | 975,278 | 0.96× |
| Tuscany | 929,013 | 1.02× |
| Calabria | 539,189 | 1.28× |
| Liguria | 328,709 | 0.85× |
| Sardinia | 327,366 | 0.85× |
| Marche | 311,232 | 0.91× |
| Abruzzo | 282,388 | 0.93× |
| Friuli-Venezia Giulia | 209,897 | 0.81× |
| Trentino-Alto Adige/Südtirol | 194,849 | 0.75× |
| Umbria | 184,946 | 0.83× |
| Basilicata | 120,081 | 0.96× |
| Molise | 48,134 | 0.74× |
| Aosta Valley | 16,448 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marriage | 1.54× | Kids & Family |
| Wedding dress | 1.79× | Fashion & Accessoires |
| Bride | 1.68× | Kids & Family |
| Angel | 1.54× | Politics & Society |
| OVS | 1.52× | Fashion & Accessoires |
| The Bold and the Beautiful | 1.56× | Movies & TV |
| Decoration | 1.84× | Home & Garden |
| Barbie | 1.53× | Movies & TV |
| Wedding cake | 1.8× | Food & Beverages |
| Crochet | 1.57× | Home & Garden |
| Wedding photography | 1.59× | Technology & Electronics |
| Pregnancy | 1.71× | Kids & Family |
| Jewelry design | 1.5× | Fashion & Accessoires |
| Marriage proposal | 1.63× | Kids & Family |
| Party dress | 1.61× | Fashion & Accessoires |
| Linens | 1.65× | Home & Garden |
| Engagement ring | 1.57× | Fashion & Accessoires |
| Bomboniere | 1.95× | Home & Garden |
| Bridal registry | 1.95× | Kids & Family |
| Embroidery | 1.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.37 |
| Travelling | THRILL | 1.25 |
| Indulgence | JOY | 1.21 |
| Design Affinity | PREMIUM | 1.17 |
| DIY Mentality | THRILL | 1.14 |
| Price Sensitivity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
See Weddings audiences in other countries
More Kids & Family audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Weddings have in Italy?
Weddings has an estimated audience of 13,723,272 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of Weddings fans?
67.6% of Weddings fans are female, 32.4% are male, with an average age of 43.1 years.
Which brands do Weddings fans like most?
Weddings fans show strongest brand affinity for Marriage (1.54×), Wedding dress (1.79×), and Bride (1.68×) over the country average.
Where do Weddings fans live in Italy?
Weddings fans in Italy are most concentrated in Lombardy (reach 2,745,480), Campania (reach 2,460,317), and Lazio (reach 1,964,740). These three regions account for the largest share of the active audience.
What other brands do Weddings fans also like?
Beyond Weddings itself, the audience over-indexes on Wedding dress (1.79×), Bride (1.68×), Angel (1.54×), and OVS (1.52×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.