A data profile of the people who buy, follow and care about Weddings in Italy — modelled from more than twelve digital signal sources. Weddings has an estimated audience of 13,723,272 people in Italy.
The average Weddings fan in Italy is 43.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Marriage, Wedding dress, OVS, with strongest over-indexing on Marriage (1.54× the country average).
Demographically, the Weddings audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Individualism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Weddings fan in Italy is more female, around 43.1 years old, with strong Individualism tendencies and a notable affinity for Marriage.
The key figures that characterise the Weddings profile in Italy.
67.6% are female, 32.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 43.1 |
| Estimated audience size | 13,723,272 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Weddings audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
Where the Weddings audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~2.5M | 1.56× | |
| 02 | Sicilia | ~1.5M | 1.41× | |
| 03 | Puglia | ~1.5M | 1.38× | |
| 04 | Calabria | ~500K | 1.22× | |
| 05 | Lazio | ~2M | 1.16× | |
| 06 | Lombardy | ~2.5M | 1.13× | |
| 07 | Tuscany | ~900K | 1.02× | |
| 08 | Basilicata | ~100K | 0.98× | |
| 09 | Piedmont | ~1M | 0.97× | |
| 10 | Abruzzo | ~300K | 0.95× | |
| 11 | Veneto | ~1M | 0.94× | |
| 12 | Marche | ~300K | 0.93× | |
| 13 | Emilia-Romagna | ~1M | 0.92× | |
| 14 | Molise | ~60K | 0.92× | |
| 15 | Aosta Valley | ~30K | 0.92× | |
| 16 | Umbria | ~200K | 0.90× | |
| 17 | Liguria | ~300K | 0.89× | |
| 18 | Sardinia | ~300K | 0.89× | |
| 19 | Friuli-Venezia Giulia | ~200K | 0.88× | |
| 20 | Trentino-Alto Adige/Südtirol | ~200K | 0.84× |
The strongest cross-interests of the Weddings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bomboniere | Home & Garden | 1.95× | ||
| 02 | Bridal registry | Kids & Family | 1.95× | ||
| 03 | Decoration | Home & Garden | 1.84× | ||
| 04 | Wedding cake | Food & Beverages | 1.80× | ||
| 05 | Wedding dress | Fashion & Accessoires | 1.79× | ||
| 06 | Pregnancy | Kids & Family | 1.71× | ||
| 07 | Bride | Kids & Family | 1.68× | ||
| 08 | Linens | Home & Garden | 1.65× | ||
| 09 | Marriage proposal | Kids & Family | 1.63× | ||
| 10 | Party dress | Fashion & Accessoires | 1.61× | ||
| 11 | Wedding photography | Technology & Electronics | 1.59× | ||
| 12 | Crochet | Home & Garden | 1.57× | ||
| 13 | Engagement ring | Fashion & Accessoires | 1.57× | ||
| 14 | The Bold and the Beautiful | Movies & TV | 1.56× | ||
| 15 | Embroidery | Home & Garden | 1.55× | ||
| 16 | Marriage | Kids & Family | 1.54× | ||
| 17 | Angel | Politics & Society | 1.54× | ||
| 18 | Barbie | Movies & TV | 1.53× | ||
| 19 | OVS | Fashion & Accessoires | 1.52× | ||
| 20 | Jewelry design | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.36× | |
| Spirituality | BALANCE | 1.33× | |
| Creativity | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Risk Appetite | THRILL | 0.92× | |
| Patriotism | CONSERVATISM | 0.92× |
Weddings has an estimated audience of 13,723,272 people in Italy, concentrated in Lombardy and Campania.
67.6% of Weddings fans are female, 32.4% are male, with an average age of 43.1 years.
Weddings fans show strongest brand affinity for Marriage (1.54×), Wedding dress (1.79×), and OVS (1.52×) over the country average.
Weddings fans in Italy are most concentrated in Lombardy (reach ~2.5M), Campania (reach ~2.5M), and Lazio (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Weddings itself, the audience over-indexes on Wedding dress (1.79×), OVS (1.52×), Bride (1.68×), and Angel (1.54×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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