Marriage Audience in Italy
Marriage has an estimated audience of 14,889,994 people in Italy. 69.0% are female, 31.0% are male, average age 44.1. Top brand affinities: Horoscope, Progressive rock, Instant messaging, Pillow, University.
Top brand affinities include Horoscope, Progressive rock, Instant messaging, with strongest over-indexing on Horoscope (6.5× the country average). Demographically, the Marriage audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Extroversion, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of Marriage fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 44.1 |
| Estimated audience size | 14,889,994 |
Audience persona
The typical Marriage fan in Italy is more female, around 44.1 years old, with strong Extroversion tendencies and a notable affinity for Horoscope.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 6.5× | Health |
| Progressive rock | 4× | Music & Radio |
| Instant messaging | 2.7× | Internet & Social Media |
| Pillow | 4.62× | Home & Garden |
| University | 2.29× | Business & Career |
| Google Maps | 2.04× | Internet & Social Media |
| Expert (company) | 3.01× | Shopping |
| Gazebo | 5.68× | Home & Garden |
| Slovenia | 2.19× | Travel & Leisure |
| Deal of the day | 2.27× | Shopping |
| General practitioner | 2.61× | Health |
| Weddings | 1.61× | Kids & Family |
| Indeed.com | 1.81× | Business & Career |
| Canada | 1.77× | Travel & Leisure |
| Sophia Loren | 2.58× | Movies & TV |
| La Dolce Vita | 4.64× | Movies & TV |
| Enoteca | 2.41× | Food & Beverages |
| Ischia | 2.72× | Travel & Leisure |
| Voucher | 2.01× | Shopping |
| Dentistry | 2.22× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.2 |
| Family Orientation | CONSERVATISM | 1.1 |
| Creativity | OPEN | 1.08 |
| Price Sensitivity | PREMIUM | 1.05 |
| Community Orientation | OPEN | 1.02 |
| Risk Appetite | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
See Marriage audiences in other countries
More Kids & Family audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.