A data profile of the people who buy, follow and care about Hypermarket in Italy — modelled from more than twelve digital signal sources. Hypermarket has an estimated audience of 7,438,775 people in Italy.
The average Hypermarket fan in Italy is 44.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Tuscany.
Top brand affinities include Carrefour, Conad, Supermarket, with strongest over-indexing on Carrefour (6.5× the country average).
Demographically, the Hypermarket audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Hypermarket fan in Italy is more female, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for Carrefour.
The key figures that characterise the Hypermarket profile in Italy.
62.8% are female, 37.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 44.8 |
| Estimated audience size | 7,438,775 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Hypermarket audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 9.9% |
| France | 7.2% |
Where the Hypermarket audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 2.45× | |
| 02 | Liguria | ~300K | 1.55× | |
| 03 | Tuscany | ~700K | 1.46× | |
| 04 | Aosta Valley | ~30K | 1.46× | |
| 05 | Veneto | ~700K | 1.27× | |
| 06 | Friuli-Venezia Giulia | ~200K | 1.25× | |
| 07 | Sardinia | ~200K | 1.07× | |
| 08 | Molise | ~30K | 0.95× | |
| 09 | Sicilia | ~600K | 0.94× | |
| 10 | Piedmont | ~500K | 0.92× | |
| 11 | Umbria | ~100K | 0.92× | |
| 12 | Basilicata | ~60K | 0.91× | |
| 13 | Puglia | ~500K | 0.89× | |
| 14 | Abruzzo | ~100K | 0.82× | |
| 15 | Calabria | ~200K | 0.81× | |
| 16 | Marche | ~100K | 0.79× | |
| 17 | Lazio | ~700K | 0.77× | |
| 18 | Emilia-Romagna | ~400K | 0.71× | |
| 19 | Lombardy | ~900K | 0.66× | |
| 20 | Campania | ~500K | 0.64× |
The strongest cross-interests of the Hypermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour | Shopping | 6.50× | ||
| 02 | Famila | Shopping | 6.10× | ||
| 03 | Bennet (supermarket) | Food & Beverages | 4.80× | ||
| 04 | Auchan | Shopping | 4.46× | ||
| 05 | Pepco | Fashion & Accessoires | 3.78× | ||
| 06 | Big-box store | Shopping | 3.59× | ||
| 07 | Chain store | Shopping | 3.54× | ||
| 08 | Grocery store | Food & Beverages | 3.32× | ||
| 09 | Supermarket | Shopping | 3.31× | ||
| 10 | CAC 40 | Business & Career | 3.25× | ||
| 11 | OVS | Fashion & Accessoires | 3.01× | ||
| 12 | Conad | Shopping | 2.87× | ||
| 13 | SuperEnalotto | Games | 2.75× | ||
| 14 | Esselunga | Shopping | 2.57× | ||
| 15 | 3BMeteo | News | 2.56× | ||
| 16 | Sal da Vinci | Movies & TV | 2.51× | ||
| 17 | Message in a Bottle (film) | Movies & TV | 2.22× | ||
| 18 | Lidl | Shopping | 2.07× | ||
| 19 | Recipes | Food & Beverages | 1.82× | ||
| 20 | Tgcom24 | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.42× | |
| Community Orientation | OPEN | 1.22× | |
| Tradition | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.47× | |
| Early Adopter Mentality | POWER | 0.54× | |
| Design Affinity | PREMIUM | 0.62× |
Hypermarket has an estimated audience of 7,438,775 people in Italy, concentrated in Lombardy and Veneto.
62.8% of Hypermarket fans are female, 37.2% are male, with an average age of 44.8 years.
Hypermarket fans show strongest brand affinity for Carrefour (6.5×), Conad (2.87×), and Supermarket (3.31×) over the country average.
Hypermarket fans in Italy are most concentrated in Lombardy (reach ~900K), Veneto (reach ~700K), and Tuscany (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Hypermarket itself, the audience over-indexes on Conad (2.87×), Supermarket (3.31×), Esselunga (2.57×), and Message in a Bottle (film) (2.22×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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