Top 50 Touchpoints in Italy
This curated ranking covers the 50 largest touchpoints in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 495 touchpoints tracked in Italy, the 50 ranked here account for the largest measured audience reach. Boutiques, Shopping malls and Bars lead the list with a combined estimated audience of 60,148,024 people. Across all 50 entries the average audience size is 9,279,744, and the largest, Boutiques, reaches around 21,768,463 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each touchpoint, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Boutiques |
21,768,463 | 5.3% | Fashion & Accessoires | |
| 2 |  Shopping malls |
19,393,821 | 4.8% | Shopping | |
| 3 |  Bars |
18,985,740 | 6.1% | Travel & Leisure | |
| 4 |  Spas |
18,667,785 | 4.7% | Treatment | Beauty & Wellness |
| 5 |  Parties |
16,896,420 | 4.5% | TV series | Music & Radio |
| 6 |  Beauty salons |
16,505,672 | 3.8% | Treatment | Beauty & Wellness |
| 7 |  Resort |
14,387,936 | 5.0% | Travel & Leisure | |
| 8 |  Concerts |
14,103,010 | 4.1% | Record label | Music & Radio |
| 9 |  Gastronomy |
13,860,788 | 5.6% | Field of study | Food & Beverages |
| 10 |  Supermarket |
13,072,943 | 4.8% | Shopping | |
| 11 |  Coffeehouses |
12,633,651 | 4.0% | Food & Beverages | |
| 12 |  Nightclubs |
11,957,322 | 5.0% | Music & Radio | |
| 13 |  Museum |
11,950,638 | 6.3% | Museum | Arts & Culture |
| 14 |  University |
11,799,184 | 4.5% | Business & Career | |
| 15 |  Outlet store |
10,875,438 | 16.7% | Shopping | |
| 16 |  Theatre |
10,243,697 | 4.4% | Music & Radio | |
| 17 |  Festival |
10,115,689 | 4.5% | Music & Radio | |
| 18 |  Art museum |
9,687,768 | 6.0% | Museum | Arts & Culture |
| 19 |  Swimming pool |
9,207,204 | 4.9% | Sports | |
| 20 |  Fashion show |
8,578,606 | 6.0% | Fashion & Accessoires | |
| 21 |  Pet store |
8,111,421 | 5.0% | Pets & Animals | |
| 22 |  Art exhibition |
7,999,536 | 5.3% | Arts & Culture | |
| 23 |  Hypermarket |
7,438,775 | 5.7% | Shopping | |
| 24 |  Bed and breakfast |
7,431,721 | 19.7% | Travel type | Travel & Leisure |
| 25 |  First class travel |
7,361,161 | 4.6% | Travel type | Travel & Leisure |
| 26 |  Bakery |
7,300,133 | 3.4% | Food & Beverages | |
| 27 |  Brassiere |
7,077,134 | 6.5% | Food & Beverages | |
| 28 |  Grocery store |
6,904,207 | 3.0% | Food & Beverages | |
| 29 |  Virtual community |
6,890,094 | 14.7% | Technology & Electronics | |
| 30 |  Fast casual restaurants |
6,771,979 | 4.6% | Food & Beverages | |
| 31 |  Fast food restaurants |
6,679,816 | 4.0% | Food & Beverages | |
| 32 |  Pub |
6,459,306 | 6.8% | Food & Beverages | |
| 33 |  Kindergarten |
6,375,078 | 4.2% | Education | Kids & Family |
| 34 |  Winery |
6,275,957 | 7.5% | Food & Beverages | |
| 35 |  Zoo |
6,186,473 | 6.2% | Kids & Family | |
| 36 |  Business class |
6,164,589 | 4.3% | Travel & Leisure | |
| 37 |  Nail salon |
6,155,777 | 5.5% | Nails | Beauty & Wellness |
| 38 |  Big-box store |
6,148,671 | 9.2% | Shopping | |
| 39 |  Day spa |
6,007,221 | 7.6% | Treatment | Beauty & Wellness |
| 40 |  Brewery |
5,965,360 | 5.7% | Food & Beverages | |
| 41 |  Car dealership |
5,771,478 | 5.6% | Cars & Mobility | |
| 42 |  Sports club |
5,700,244 | 4.6% | Sports | |
| 43 |  Seaside resort |
5,573,956 | 10.5% | Travel type | Travel & Leisure |
| 44 |  General practitioner |
5,514,901 | 15.3% | Health | |
| 45 |  Charitable organization |
5,466,166 | 3.7% | Politics & Society | |
| 46 |  Showroom |
5,386,390 | 9.2% | Shopping | |
| 47 |  Warehouse |
5,306,643 | 4.2% | Shopping | |
| 48 |  Ski resort |
5,303,281 | 6.3% | Travel type | Travel & Leisure |
| 49 |  Department store |
4,858,480 | 2.6% | Shopping | |
| 50 |  Gift shop |
4,709,484 | 3.2% | Home & Garden |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each touchpoint by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest touchpoint in Italy?
Boutiques currently leads with an estimated audience of 21,768,463 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.