A data profile of the people who buy, follow and care about Festival in Italy — modelled from more than twelve digital signal sources. Festival has an estimated audience of 10,115,689 people in Italy.
The average Festival fan in Italy is 41.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Folklore, Social dance, Waltz, with strongest over-indexing on Folklore (1.53× the country average).
Demographically, the Festival audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Festival fan in Italy is balanced, around 41.2 years old, with strong Tradition tendencies and a notable affinity for Folklore.
The key figures that characterise the Festival profile in Italy.
53.0% are female, 47.0% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 41.2 |
| Estimated audience size | 10,115,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Festival audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
Where the Festival audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liguria | ~400K | 1.52× | |
| 02 | Trentino-Alto Adige/Südtirol | ~200K | 1.25× | |
| 03 | Emilia-Romagna | ~1M | 1.16× | |
| 04 | Lombardy | ~2M | 1.11× | |
| 05 | Piedmont | ~800K | 1.11× | |
| 06 | Campania | ~1M | 1.06× | |
| 07 | Friuli-Venezia Giulia | ~200K | 1.06× | |
| 08 | Puglia | ~700K | 1.04× | |
| 09 | Calabria | ~300K | 1.04× | |
| 10 | Tuscany | ~700K | 1.01× | |
| 11 | Veneto | ~800K | 1.00× | |
| 12 | Lazio | ~1M | 0.99× | |
| 13 | Abruzzo | ~200K | 0.99× | |
| 14 | Umbria | ~200K | 0.94× | |
| 15 | Aosta Valley | ~20K | 0.93× | |
| 16 | Marche | ~200K | 0.92× | |
| 17 | Sicilia | ~800K | 0.91× | |
| 18 | Basilicata | ~80K | 0.89× | |
| 19 | Molise | ~40K | 0.89× | |
| 20 | Sardinia | ~200K | 0.86× |
The strongest cross-interests of the Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rock festival | Music & Radio | 1.75× | ||
| 02 | Catherine Deneuve | Fashion & Accessoires | 1.69× | ||
| 03 | Il Volo | Music & Radio | 1.62× | ||
| 04 | Thanksgiving | Kids & Family | 1.60× | ||
| 05 | Zouk | Music & Radio | 1.60× | ||
| 06 | Dancesport | Sports | 1.59× | ||
| 07 | Kizomba | Music & Radio | 1.59× | ||
| 08 | Folk metal | Music & Radio | 1.59× | ||
| 09 | Nobel Prize in Literature | Literature | 1.58× | ||
| 10 | Social dance | Sports | 1.56× | ||
| 11 | Free jazz | Music & Radio | 1.54× | ||
| 12 | Competitive dance | Sports | 1.54× | ||
| 13 | Folklore | Politics & Society | 1.53× | ||
| 14 | Swing music | Music & Radio | 1.53× | ||
| 15 | Waltz | Music & Radio | 1.52× | ||
| 16 | Acid jazz | Music & Radio | 1.52× | ||
| 17 | Film noir | Movies & TV | 1.52× | ||
| 18 | Francesco Guccini | Music & Radio | 1.52× | ||
| 19 | Ponce, Puerto Rico | Travel & Leisure | 1.51× | ||
| 20 | Art rock | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.26× | |
| Community Orientation | OPEN | 1.16× | |
| Spirituality | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.96× | |
| Early Adopter Mentality | POWER | 0.96× | |
| Patriotism | CONSERVATISM | 0.96× |
Festival has an estimated audience of 10,115,689 people in Italy, concentrated in Lombardy and Lazio.
53.0% of Festival fans are female, 47.0% are male, with an average age of 41.2 years.
Festival fans show strongest brand affinity for Folklore (1.53×), Social dance (1.56×), and Waltz (1.52×) over the country average.
Festival fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Festival itself, the audience over-indexes on Social dance (1.56×), Waltz (1.52×), Ponce, Puerto Rico (1.51×), and Swing music (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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