Festival Audience in Italy
Festival has an estimated audience of 10,115,689 people in Italy. 53.0% are female, 47.0% are male, average age 41.2. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Folklore, Social dance, Waltz, Ponce, Puerto Rico, Swing music.
The average Festival fan in Italy is 41.2 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Folklore, Social dance, Waltz, with strongest over-indexing on Folklore (1.53× the country average). Demographically, the Festival audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Music & Radio · Type: Touchpoint
Demographics of Festival fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 41.2 |
| Estimated audience size | 10,115,689 |
Audience persona
The typical Festival fan in Italy is balanced, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Folklore.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,973,867 | 1.11× |
| Lazio | 1,228,129 | 0.99× |
| Campania | 1,213,732 | 1.07× |
| Emilia-Romagna | 965,109 | 1.17× |
| Piedmont | 837,612 | 1.12× |
| Veneto | 801,655 | 1× |
| Sicilia | 785,558 | 0.9× |
| Puglia | 730,955 | 1.05× |
| Tuscany | 679,474 | 1.01× |
| Liguria | 458,797 | 1.62× |
| Calabria | 324,423 | 1.05× |
| Trentino-Alto Adige/Südtirol | 254,615 | 1.33× |
| Sardinia | 228,349 | 0.8× |
| Marche | 225,277 | 0.89× |
| Abruzzo | 220,378 | 0.99× |
| Friuli-Venezia Giulia | 206,481 | 1.08× |
| Umbria | 147,912 | 0.9× |
| Basilicata | 67,498 | 0.73× |
| Molise | 26,707 | 0.56× |
| Aosta Valley | 16,240 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Folklore | 1.53× | Politics & Society |
| Social dance | 1.56× | Sports |
| Waltz | 1.52× | Music & Radio |
| Ponce, Puerto Rico | 1.51× | Travel & Leisure |
| Swing music | 1.53× | Music & Radio |
| Dancesport | 1.59× | Sports |
| Kizomba | 1.59× | Music & Radio |
| Il Volo | 1.62× | Music & Radio |
| Free jazz | 1.54× | Music & Radio |
| Rock festival | 1.75× | Music & Radio |
| Nanni Moretti | 1.54× | Movies & TV |
| Acid jazz | 1.52× | Music & Radio |
| Nobel Prize in Literature | 1.58× | Literature |
| Folk metal | 1.59× | Music & Radio |
| Thanksgiving | 1.6× | Kids & Family |
| Competitive dance | 1.54× | Sports |
| Art rock | 1.51× | Music & Radio |
| Zouk | 1.6× | Music & Radio |
| Film noir | 1.52× | Movies & TV |
| Catherine Deneuve | 1.69× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.39 |
| Indulgence | JOY | 1.34 |
| Community Orientation | OPEN | 1.32 |
| Convenience Orientation | PREMIUM | 1.24 |
| Travelling | THRILL | 1.22 |
| Social Media Usage | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
See Festival audiences in other countries
More Music & Radio audiences in Italy
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- Bars (18,985,740)
- Spas (18,667,785)
- Parties (16,896,420)
Frequently asked questions
How many fans does Festival have in Italy?
Festival has an estimated audience of 10,115,689 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Festival fans?
53.0% of Festival fans are female, 47.0% are male, with an average age of 41.2 years.
Which brands do Festival fans like most?
Festival fans show strongest brand affinity for Folklore (1.53×), Social dance (1.56×), and Waltz (1.52×) over the country average.
Where do Festival fans live in Italy?
Festival fans in Italy are most concentrated in Lombardy (reach 1,973,867), Lazio (reach 1,228,129), and Campania (reach 1,213,732). These three regions account for the largest share of the active audience.
What other brands do Festival fans also like?
Beyond Festival itself, the audience over-indexes on Social dance (1.56×), Waltz (1.52×), Ponce, Puerto Rico (1.51×), and Swing music (1.53×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.