Festival Audience in United Kingdom
Festival has an estimated audience of 14,686,789 people in United Kingdom. 58.8% are female, 41.2% are male, average age 43.1. Top regions: England, South East, Yorkshire and the Humber.
The average Festival fan in United Kingdom is 43.1 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Demographically, the Festival audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Category: Music & Radio · Type: Touchpoint
Demographics of Festival fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.1 |
| Estimated audience size | 14,686,789 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,015,092 | 1.04× |
| South East | 2,182,670 | 1.11× |
| Yorkshire and the Humber | 1,501,317 | 1.27× |
| South West | 1,287,502 | 1.07× |
| Wales | 1,189,332 | 1.42× |
| Scotland | 1,052,471 | 0.8× |
| East of England | 1,009,161 | 0.75× |
| North West | 872,414 | 0.56× |
| West Midlands | 870,451 | 1.38× |
| East Midlands | 850,144 | 0.82× |
| North East | 595,431 | 1.04× |
| Northern Ireland | 335,834 | 0.74× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.7 |
| Price Sensitivity | PREMIUM | 1.28 |
| Extroversion | THRILL | 1.08 |
| Luxury Orientation | PREMIUM | 1.06 |
| Convenience Orientation | PREMIUM | 1.06 |
| Family Orientation | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
See Festival audiences in other countries
More Music & Radio audiences in United Kingdom
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- Spas (17,922,851)
- Beauty salons (17,479,554)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.