A data profile of the people who buy, follow and care about Bars in United Kingdom — modelled from more than twelve digital signal sources. Bars has an estimated audience of 18,265,046 people in United Kingdom.
The average Bars fan in United Kingdom is 45.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Tour de Pologne, Kirkuk Governorate, Guitar Player Magazine, with strongest over-indexing on Tour de Pologne (1.5× the country average).
Demographically, the Bars audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 12 regions tracked by Rascasse.
The typical Bars fan in United Kingdom is more female, around 45.5 years old, with strong Creativity tendencies and a notable affinity for Tour de Pologne.
The key figures that characterise the Bars profile in United Kingdom.
58.3% are female, 41.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 45.5 |
| Estimated audience size | 18,265,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Bars audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
Where the Bars audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~2M | 1.51× | |
| 02 | North East | ~1M | 1.46× | |
| 03 | Scotland | ~2M | 1.33× | |
| 04 | West Midlands | ~900K | 1.16× | |
| 05 | South East | ~2.5M | 0.97× | |
| 06 | Northern Ireland | ~500K | 0.96× | |
| 07 | England | ~14M | 0.90× | |
| 08 | East of England | ~1.5M | 0.80× | |
| 09 | Wales | ~800K | 0.80× | |
| 10 | South West | ~1M | 0.75× | |
| 11 | East Midlands | ~900K | 0.72× | |
| 12 | North West | ~1M | 0.63× |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kirkuk Governorate | Travel & Leisure | 1.91× | ||
| 02 | Guitar Player Magazine | Music & Radio | 1.67× | ||
| 03 | Tour de Pologne | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.01× | |
| Extroversion | THRILL | 1.00× | |
| Family Orientation | CONSERVATISM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Mindfulness | BALANCE | 0.83× | |
| Spirituality | BALANCE | 0.83× |
Bars has an estimated audience of 18,265,046 people in United Kingdom, concentrated in England and South East.
58.3% of Bars fans are female, 41.7% are male, with an average age of 45.5 years.
Bars fans show strongest brand affinity for Tour de Pologne (1.5×), Kirkuk Governorate (1.91×), and Guitar Player Magazine (1.67×) over the country average.
Bars fans in United Kingdom are most concentrated in England (reach ~14M), South East (reach ~2.5M), and Yorkshire and the Humber (reach ~2M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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