Bars Audience in United Kingdom
Bars has an estimated audience of 18,265,046 people in United Kingdom. 58.3% are female, 41.7% are male, average age 45.5. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Tour de Pologne, Kirkuk Governorate, Guitar Player Magazine.
The average Bars fan in United Kingdom is 45.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Tour de Pologne, Kirkuk Governorate, Guitar Player Magazine, with strongest over-indexing on Tour de Pologne (1.5× the country average). Demographically, the Bars audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Bars fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 45.5 |
| Estimated audience size | 18,265,046 |
Audience persona
The typical Bars fan in United Kingdom is more female, around 45.5 years old, with strong Travelling tendencies and a notable affinity for Tour de Pologne.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,698,785 | 0.9× |
| South East | 2,389,056 | 0.97× |
| Yorkshire and the Humber | 2,215,945 | 1.51× |
| Scotland | 2,187,488 | 1.33× |
| East of England | 1,327,321 | 0.8× |
| North West | 1,229,256 | 0.63× |
| South West | 1,124,275 | 0.75× |
| North East | 1,040,743 | 1.46× |
| East Midlands | 925,876 | 0.72× |
| West Midlands | 906,106 | 1.16× |
| Wales | 835,699 | 0.8× |
| Northern Ireland | 541,445 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tour de Pologne | 1.5× | Sports |
| Kirkuk Governorate | 1.91× | Travel & Leisure |
| Guitar Player Magazine | 1.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.26 |
| Indulgence | JOY | 1.23 |
| Design Affinity | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.1 |
| Convenience Orientation | PREMIUM | 1.07 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
See Bars audiences in other countries
More Travel & Leisure audiences in United Kingdom
- Charitable organization (19,671,430)
- Concerts (18,153,370)
- Spas (17,922,851)
- Beauty salons (17,479,554)
- Parties (17,416,547)
Frequently asked questions
How many fans does Bars have in United Kingdom?
Bars has an estimated audience of 18,265,046 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Bars fans?
58.3% of Bars fans are female, 41.7% are male, with an average age of 45.5 years.
Which brands do Bars fans like most?
Bars fans show strongest brand affinity for Tour de Pologne (1.5×), Kirkuk Governorate (1.91×), and Guitar Player Magazine (1.67×) over the country average.
Where do Bars fans live in United Kingdom?
Bars fans in United Kingdom are most concentrated in England (reach 13,698,785), South East (reach 2,389,056), and Yorkshire and the Humber (reach 2,215,945). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.