A data profile of the people who buy, follow and care about Bars in India — modelled from more than twelve digital signal sources. Bars has an estimated audience of 8,082,192 people in India.
The average Bars fan in India is 35.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Rajasthan, Tamil Nadu.
Top brand affinities include Nightclubs, Pop music, FIFA World Cup, with strongest over-indexing on Nightclubs (3.31× the country average).
Demographically, the Bars audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Bars fan in India is more male, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Nightclubs.
The key figures that characterise the Bars profile in India.
24.2% are female, 75.8% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 35.2 |
| Estimated audience size | 8,082,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 36% | |
| 30-39 | 23% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Bars audience comes from India.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
Where the Bars audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~300K | 2.57× | |
| 02 | Rajasthan | ~400K | 2.45× | |
| 03 | Goa | ~20K | 2.39× | |
| 04 | Tamil Nadu | ~400K | 1.83× | |
| 05 | Karnataka | ~300K | 1.73× | |
| 06 | Maharashtra | ~600K | 1.43× | |
| 07 | Chhattisgarh | ~70K | 1.31× | |
| 08 | Andhra Pradesh | ~100K | 1.05× | |
| 09 | Telangana | ~100K | 1.01× | |
| 10 | Odisha | ~80K | 0.96× | |
| 11 | Arunachal Pradesh | ~5K | 0.92× | |
| 12 | West Bengal | ~200K | 0.89× | |
| 13 | Madhya Pradesh | ~100K | 0.86× | |
| 14 | Meghalaya | ~7K | 0.82× | |
| 15 | Assam | ~70K | 0.81× | |
| 16 | Sikkim | ~3K | 0.78× | |
| 17 | Gujarat | ~200K | 0.77× | |
| 18 | Jharkhand | ~50K | 0.77× | |
| 19 | Uttarakhand | ~30K | 0.73× | |
| 20 | Uttar Pradesh | ~300K | 0.64× | |
| 21 | Nagaland | ~4K | 0.63× | |
| 22 | Haryana | ~60K | 0.60× | |
| 23 | Manipur | ~6K | 0.59× | |
| 24 | Himachal Pradesh | ~20K | 0.57× | |
| 25 | Tripura | ~6K | 0.55× | |
| 26 | Mizoram | ~3K | 0.55× | |
| 27 | Bihar | ~80K | 0.53× | |
| 28 | Punjab (region) | ~50K | 0.48× | |
| 29 | Jammu and Kashmir | ~20K | 0.44× |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightclubs | Music & Radio | 3.31× | ||
| 02 | Parties | Music & Radio | 2.60× | ||
| 03 | Rock music | Music & Radio | 2.42× | ||
| 04 | Pop music | Music & Radio | 2.30× | ||
| 05 | Free software | Technology & Electronics | 2.30× | ||
| 06 | Hip hop music | Music & Radio | 2.21× | ||
| 07 | Literature | Business & Career | 2.20× | ||
| 08 | Alcoholic beverages | Food & Beverages | 2.17× | ||
| 09 | First-person shooter games | Games | 2.16× | ||
| 10 | Gambling | Games | 2.15× | ||
| 11 | Books | Literature | 1.79× | ||
| 12 | Music videos | Music & Radio | 1.72× | ||
| 13 | Family | Kids & Family | 1.67× | ||
| 14 | FIFA World Cup | Sports | 1.66× | ||
| 15 | Comedy movies | Movies & TV | 1.64× | ||
| 16 | Dance | Business & Career | 1.60× | ||
| 17 | Live events | Music & Radio | 1.59× | ||
| 18 | Cooking | Food & Beverages | 1.52× | ||
| 19 | Current events | Arts & Culture | 1.51× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.48× | |
| Price Sensitivity | PREMIUM | 1.45× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Urban Lifestyle | OPEN | 0.91× | |
| Luxury Orientation | PREMIUM | 0.94× |
Bars has an estimated audience of 8,082,192 people in India, concentrated in Maharashtra and Rajasthan.
24.2% of Bars fans are female, 75.8% are male, with an average age of 35.2 years.
Bars fans show strongest brand affinity for Nightclubs (3.31×), Pop music (2.3×), and FIFA World Cup (1.66×) over the country average.
Bars fans in India are most concentrated in Maharashtra (reach ~600K), Rajasthan (reach ~400K), and Tamil Nadu (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bars itself, the audience over-indexes on Pop music (2.3×), FIFA World Cup (1.66×), Rock music (2.42×), and Live events (1.59×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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