A data profile of the people who buy, follow and care about Pop music in India — modelled from more than twelve digital signal sources. Pop music has an estimated audience of 17,737,980 people in India.
The average Pop music fan in India is 29.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Chaupal, Himachal Pradesh, Bihari languages, Begusarai, with strongest over-indexing on Chaupal, Himachal Pradesh (1.55× the country average).
Demographically, the Pop music audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Pop music fan in India is more male, around 29.8 years old, with strong Social Media Usage tendencies and a notable affinity for Chaupal, Himachal Pradesh.
The key figures that characterise the Pop music profile in India.
23.6% are female, 76.4% are male, average age 29.8.
| Metric | Value |
|---|---|
| Female | 23.6% |
| Male | 76.4% |
| Average age | 29.8 |
| Estimated audience size | 17,737,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 29% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Pop music audience comes from India.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 4.5% |
| Japan | 4.4% |
Where the Pop music audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~9K | 1.16× | |
| 02 | Kerala | ~300K | 1.14× | |
| 03 | Nagaland | ~10K | 1.13× | |
| 04 | Mizoram | ~10K | 1.13× | |
| 05 | Manipur | ~20K | 1.09× | |
| 06 | Meghalaya | ~20K | 1.05× | |
| 07 | Arunachal Pradesh | ~10K | 1.05× | |
| 08 | Punjab (region) | ~200K | 1.03× | |
| 09 | Goa | ~20K | 1.03× | |
| 10 | Assam | ~200K | 1.01× | |
| 11 | Tripura | ~20K | 0.99× | |
| 12 | Karnataka | ~400K | 0.97× | |
| 13 | Maharashtra | ~800K | 0.96× | |
| 14 | Uttarakhand | ~80K | 0.93× | |
| 15 | Himachal Pradesh | ~60K | 0.91× | |
| 16 | Jammu and Kashmir | ~70K | 0.90× | |
| 17 | Telangana | ~200K | 0.89× | |
| 18 | Haryana | ~200K | 0.89× | |
| 19 | Chhattisgarh | ~100K | 0.89× | |
| 20 | Jharkhand | ~100K | 0.87× | |
| 21 | Tamil Nadu | ~400K | 0.86× | |
| 22 | West Bengal | ~500K | 0.85× | |
| 23 | Madhya Pradesh | ~300K | 0.81× | |
| 24 | Andhra Pradesh | ~200K | 0.81× | |
| 25 | Odisha | ~200K | 0.80× | |
| 26 | Gujarat | ~400K | 0.77× | |
| 27 | Rajasthan | ~300K | 0.77× | |
| 28 | Bihar | ~300K | 0.74× | |
| 29 | Uttar Pradesh | ~600K | 0.73× |
The strongest cross-interests of the Pop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | King cobra | Pets & Animals | 1.94× | ||
| 02 | Jollywood | Movies & TV | 1.93× | ||
| 03 | Bihari languages | Politics & Society | 1.92× | ||
| 04 | Videophone | Technology & Electronics | 1.88× | ||
| 05 | Bakso | Food & Beverages | 1.86× | ||
| 06 | Anjali Sharma | Sports | 1.80× | ||
| 07 | ReNu | Health | 1.78× | ||
| 08 | Megafauna | Home & Garden | 1.69× | ||
| 09 | Pulp (band) | Music & Radio | 1.68× | ||
| 10 | Hapag-Lloyd | Travel & Leisure | 1.66× | ||
| 11 | Begusarai | Travel & Leisure | 1.62× | ||
| 12 | Khanom District | Travel & Leisure | 1.62× | ||
| 13 | TCN | Movies & TV | 1.62× | ||
| 14 | Chaupal, Himachal Pradesh | Travel & Leisure | 1.55× | ||
| 15 | Trending Videos | Internet & Social Media | 1.53× | ||
| 16 | Dinajpur District, Bangladesh | Travel & Leisure | 1.53× | ||
| 17 | ATN Bangla | Movies & TV | 1.52× | ||
| 18 | Gmina Sidra | Travel & Leisure | 1.52× | ||
| 19 | Siwan, Bihar | Travel & Leisure | 1.51× | ||
| 20 | Mujra | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.70× | |
| Family Orientation | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.36× | |
| Sustainability | BALANCE | 0.40× | |
| Convenience Orientation | PREMIUM | 0.40× |
Pop music has an estimated audience of 17,737,980 people in India, concentrated in Maharashtra and Uttar Pradesh.
23.6% of Pop music fans are female, 76.4% are male, with an average age of 29.8 years.
Pop music fans show strongest brand affinity for Chaupal, Himachal Pradesh (1.55×), Bihari languages (1.92×), and Begusarai (1.62×) over the country average.
Pop music fans in India are most concentrated in Maharashtra (reach ~800K), Uttar Pradesh (reach ~600K), and West Bengal (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pop music itself, the audience over-indexes on Bihari languages (1.92×), Begusarai (1.62×), Trending Videos (1.53×), and Videophone (1.88×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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