A data profile of the people who buy, follow and care about Music of Bollywood in India — modelled from more than twelve digital signal sources. Music of Bollywood has an estimated audience of 11,399,225 people in India.
Music of Bollywood has an estimated audience of 11,399,225 people in India. 32.1% are female, 67.9% are male, average age 28.9. Top brand affinities: India national cricket team, Virat Kohli, Chennai Super Kings, Chennai, Pakistan national cricket team.
Top brand affinities include India national cricket team, Virat Kohli, Chennai Super Kings, with strongest over-indexing on India national cricket team (1.63× the country average).
Demographically, the Music of Bollywood audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Music of Bollywood fan in India is more male, around 28.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Music of Bollywood profile in India.
32.1% are female, 67.9% are male, average age 28.9.
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 28.9 |
| Estimated audience size | 11,399,225 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 29% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 6% |
of the worldwide Music of Bollywood audience comes from India.
| Country | Share |
|---|---|
| India | 50.6% |
| United States | 10.8% |
| Pakistan | 3.3% |
The strongest cross-interests of the Music of Bollywood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alia Bhatt | Movies & TV | 2.22× | ||
| 02 | Embroidery | Home & Garden | 2.21× | ||
| 03 | England cricket team | Sports | 2.15× | ||
| 04 | Pakistan national cricket team | Sports | 2.08× | ||
| 05 | BSE SENSEX | Business & Career | 2.08× | ||
| 06 | Big Bash League | Sports | 2.06× | ||
| 07 | Shah Rukh Khan | Movies & TV | 1.98× | ||
| 08 | Salman Khan | Movies & TV | 1.91× | ||
| 09 | Master of Business Administration | Business & Career | 1.87× | ||
| 10 | Internet celebrity | Internet & Social Media | 1.80× | ||
| 11 | Chennai | Travel & Leisure | 1.74× | ||
| 12 | Rohit Sharma | Sports | 1.73× | ||
| 13 | Pakistan | Travel & Leisure | 1.71× | ||
| 14 | Kolkata Knight Riders | Sports | 1.70× | ||
| 15 | Virat Kohli | Sports | 1.68× | ||
| 16 | Chennai Super Kings | Sports | 1.67× | ||
| 17 | Mutual fund | Business & Career | 1.67× | ||
| 18 | Party dress | Fashion & Accessoires | 1.67× | ||
| 19 | India national cricket team | Sports | 1.63× | ||
| 20 | Investment banking | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.30× | |
| Community Orientation | OPEN | 1.18× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.69× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Music of Bollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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