A data profile of the people who buy, follow and care about Kolkata Knight Riders in India — modelled from more than twelve digital signal sources. Kolkata Knight Riders has an estimated audience of 17,556,505 people in India.
The average Kolkata Knight Riders fan in India is 28.5 years old, more male, and lives primarily in West Bengal.
The audience is concentrated in West Bengal, Maharashtra, Uttar Pradesh.
Top brand affinities include Cricket, Rajasthan Royals, Telugu language, with strongest over-indexing on Cricket (1.73× the country average).
Demographically, the Kolkata Knight Riders audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Kolkata Knight Riders fan in India is more male, around 28.5 years old, with strong Social Media Usage tendencies and a notable affinity for Cricket.
The key figures that characterise the Kolkata Knight Riders profile in India.
24.2% are female, 75.8% are male, average age 28.5.
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 28.5 |
| Estimated audience size | 17,556,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 30% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Kolkata Knight Riders audience comes from India.
| Country | Share |
|---|---|
| India | 64.9% |
| United States | 4.5% |
| Japan | 3.9% |
Where the Kolkata Knight Riders audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Bengal | ~2M | 3.61× | |
| 02 | Odisha | ~400K | 2.09× | |
| 03 | Bihar | ~500K | 1.50× | |
| 04 | Chhattisgarh | ~100K | 1.29× | |
| 05 | Jharkhand | ~200K | 1.21× | |
| 06 | Karnataka | ~500K | 1.19× | |
| 07 | Andhra Pradesh | ~300K | 1.19× | |
| 08 | Assam | ~200K | 1.18× | |
| 09 | Madhya Pradesh | ~400K | 1.17× | |
| 10 | Gujarat | ~500K | 1.11× | |
| 11 | Telangana | ~300K | 1.06× | |
| 12 | Maharashtra | ~900K | 1.05× | |
| 13 | Uttar Pradesh | ~800K | 0.96× | |
| 14 | Tamil Nadu | ~400K | 0.95× | |
| 15 | Goa | ~20K | 0.93× | |
| 16 | Tripura | ~20K | 0.90× | |
| 17 | Rajasthan | ~300K | 0.85× | |
| 18 | Jammu and Kashmir | ~60K | 0.76× | |
| 19 | Himachal Pradesh | ~50K | 0.75× | |
| 20 | Uttarakhand | ~60K | 0.72× | |
| 21 | Punjab (region) | ~200K | 0.71× | |
| 22 | Haryana | ~200K | 0.71× | |
| 23 | Sikkim | ~5K | 0.69× | |
| 24 | Kerala | ~200K | 0.61× | |
| 25 | Arunachal Pradesh | ~6K | 0.60× | |
| 26 | Meghalaya | ~9K | 0.49× | |
| 27 | Nagaland | ~6K | 0.45× | |
| 28 | Manipur | ~8K | 0.38× | |
| 29 | Mizoram | ~4K | 0.36× |
The strongest cross-interests of the Kolkata Knight Riders audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rajasthan Royals | Sports | 1.98× | ||
| 02 | STAR Sports | Movies & TV | 1.97× | ||
| 03 | ICC Champions Trophy | Sports | 1.97× | ||
| 04 | Telugu language | Politics & Society | 1.91× | ||
| 05 | Fantasy sport | Sports | 1.91× | ||
| 06 | Card games | Games | 1.90× | ||
| 07 | Rohit Sharma | Sports | 1.88× | ||
| 08 | Stock | Business & Career | 1.87× | ||
| 09 | Mutual fund | Business & Career | 1.82× | ||
| 10 | Cricket World Cup | Sports | 1.79× | ||
| 11 | Tamil cinema | Movies & TV | 1.74× | ||
| 12 | Colors (TV channel) | Movies & TV | 1.74× | ||
| 13 | Cricket | Sports | 1.73× | ||
| 14 | Stock market | Business & Career | 1.73× | ||
| 15 | Chennai | Travel & Leisure | 1.70× | ||
| 16 | Rummy | Games | 1.67× | ||
| 17 | Financial services | Business & Career | 1.60× | ||
| 18 | Tamil language | Politics & Society | 1.55× | ||
| 19 | New Delhi | Travel & Leisure | 1.54× | ||
| 20 | Knowledge | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.23× | |
| Career Orientation | POWER | 1.23× | |
| Risk Appetite | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Sustainability | BALANCE | 0.80× | |
| Patriotism | CONSERVATISM | 0.81× |
Kolkata Knight Riders has an estimated audience of 17,556,505 people in India, concentrated in West Bengal and Maharashtra.
24.2% of Kolkata Knight Riders fans are female, 75.8% are male, with an average age of 28.5 years.
Kolkata Knight Riders fans show strongest brand affinity for Cricket (1.73×), Rajasthan Royals (1.98×), and Telugu language (1.91×) over the country average.
Kolkata Knight Riders fans in India are most concentrated in West Bengal (reach ~2M), Maharashtra (reach ~900K), and Uttar Pradesh (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Kolkata Knight Riders itself, the audience over-indexes on Rajasthan Royals (1.98×), Telugu language (1.91×), Card games (1.9×), and Tamil cinema (1.74×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Kolkata Knight Riders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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