A data profile of the people who buy, follow and care about Cricket World Cup in India — modelled from more than twelve digital signal sources. Cricket World Cup has an estimated audience of 13,737,977 people in India.
The average Cricket World Cup fan in India is 28.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Indian Premier League, India national cricket team, Asia Cup, with strongest over-indexing on Indian Premier League (1.77× the country average).
Demographically, the Cricket World Cup audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Social Media Usage, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Cricket World Cup fan in India is more male, around 28.0 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Cricket World Cup profile in India.
23.5% are female, 76.5% are male, average age 28.0.
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 28.0 |
| Estimated audience size | 13,737,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 30% | |
| 30-39 | 13% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Cricket World Cup audience comes from India.
| Country | Share |
|---|---|
| India | 52.8% |
| United States | 8.1% |
| United Kingdom | 4.8% |
Where the Cricket World Cup audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Odisha | ~200K | 1.39× | |
| 02 | West Bengal | ~600K | 1.37× | |
| 03 | Goa | ~20K | 1.34× | |
| 04 | Gujarat | ~500K | 1.27× | |
| 05 | Assam | ~200K | 1.26× | |
| 06 | Meghalaya | ~20K | 1.14× | |
| 07 | Tripura | ~20K | 1.12× | |
| 08 | Maharashtra | ~800K | 1.11× | |
| 09 | Karnataka | ~400K | 1.11× | |
| 10 | Madhya Pradesh | ~300K | 1.09× | |
| 11 | Andhra Pradesh | ~200K | 1.06× | |
| 12 | Tamil Nadu | ~300K | 1.05× | |
| 13 | Telangana | ~200K | 1.01× | |
| 14 | Chhattisgarh | ~90K | 1.01× | |
| 15 | Arunachal Pradesh | ~8K | 1.01× | |
| 16 | Bihar | ~300K | 0.97× | |
| 17 | Rajasthan | ~300K | 0.96× | |
| 18 | Jharkhand | ~100K | 0.96× | |
| 19 | Uttar Pradesh | ~600K | 0.92× | |
| 20 | Jammu and Kashmir | ~60K | 0.91× | |
| 21 | Punjab (region) | ~200K | 0.89× | |
| 22 | Haryana | ~200K | 0.89× | |
| 23 | Sikkim | ~5K | 0.89× | |
| 24 | Kerala | ~200K | 0.88× | |
| 25 | Nagaland | ~8K | 0.87× | |
| 26 | Uttarakhand | ~60K | 0.85× | |
| 27 | Himachal Pradesh | ~40K | 0.74× | |
| 28 | Manipur | ~10K | 0.73× | |
| 29 | Mizoram | ~6K | 0.62× |
The strongest cross-interests of the Cricket World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ICC World Twenty20 | Sports | 3.50× | ||
| 02 | Rishabh Pant | Sports | 2.55× | ||
| 03 | Babar Azam | Sports | 2.23× | ||
| 04 | Jasprit Bumrah | Sports | 2.16× | ||
| 05 | Rohit Sharma | Sports | 2.15× | ||
| 06 | ICC Champions Trophy | Sports | 2.12× | ||
| 07 | SA20 | Sports | 2.12× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 1.90× | ||
| 09 | Mumbai indian culture | Travel & Leisure | 1.82× | ||
| 10 | India national cricket team | Sports | 1.79× | ||
| 11 | Indian Premier League | Sports | 1.77× | ||
| 12 | England cricket team | Sports | 1.77× | ||
| 13 | ICC - International Cricket Council | Sports | 1.72× | ||
| 14 | Asia Cup | Sports | 1.70× | ||
| 15 | Big Bash League | Sports | 1.67× | ||
| 16 | Ravindra Jadeja | Sports | 1.63× | ||
| 17 | Shreyas Iyer | Sports | 1.57× | ||
| 18 | Mumbai Indians | Sports | 1.56× | ||
| 19 | Cricket clothing and equipment | Sports | 1.54× | ||
| 20 | Sportskeeda | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.44× | |
| Design Affinity | PREMIUM | 0.44× | |
| Extroversion | THRILL | 0.45× |
Cricket World Cup has an estimated audience of 13,737,977 people in India, concentrated in Maharashtra and Uttar Pradesh.
23.5% of Cricket World Cup fans are female, 76.5% are male, with an average age of 28.0 years.
Cricket World Cup fans show strongest brand affinity for Indian Premier League (1.77×), India national cricket team (1.79×), and Asia Cup (1.7×) over the country average.
Cricket World Cup fans in India are most concentrated in Maharashtra (reach ~800K), Uttar Pradesh (reach ~600K), and West Bengal (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Cricket World Cup itself, the audience over-indexes on India national cricket team (1.79×), Asia Cup (1.7×), Rohit Sharma (2.15×), and ICC Champions Trophy (2.12×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cricket World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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