A data profile of the people who buy, follow and care about Chennai Super Kings in India — modelled from more than twelve digital signal sources. Chennai Super Kings has an estimated audience of 27,492,159 people in India.
The average Chennai Super Kings fan in India is 28.7 years old, more male, and lives primarily in Tamil Nadu.
The audience is concentrated in Tamil Nadu, Maharashtra, Uttar Pradesh.
Top brand affinities include Indian Premier League, India national cricket team, Cricket, with strongest over-indexing on Indian Premier League (1.51× the country average).
Demographically, the Chennai Super Kings audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Chennai Super Kings fan in India is more male, around 28.7 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Chennai Super Kings profile in India.
25.4% are female, 74.6% are male, average age 28.7.
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 28.7 |
| Estimated audience size | 27,492,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 29% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Chennai Super Kings audience comes from India.
| Country | Share |
|---|---|
| India | 73.8% |
| United States | 3.7% |
| United Arab Emirates | 2.6% |
Where the Chennai Super Kings audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~2M | 3.31× | |
| 02 | Odisha | ~700K | 2.43× | |
| 03 | Andhra Pradesh | ~600K | 1.70× | |
| 04 | Bihar | ~800K | 1.48× | |
| 05 | Karnataka | ~1M | 1.47× | |
| 06 | Jharkhand | ~300K | 1.34× | |
| 07 | West Bengal | ~1M | 1.21× | |
| 08 | Chhattisgarh | ~200K | 1.16× | |
| 09 | Maharashtra | ~1.5M | 1.12× | |
| 10 | Telangana | ~400K | 1.12× | |
| 11 | Gujarat | ~900K | 1.11× | |
| 12 | Madhya Pradesh | ~600K | 1.11× | |
| 13 | Goa | ~30K | 1.02× | |
| 14 | Assam | ~300K | 1.00× | |
| 15 | Kerala | ~400K | 0.99× | |
| 16 | Uttar Pradesh | ~1M | 0.88× | |
| 17 | Uttarakhand | ~100K | 0.78× | |
| 18 | Tripura | ~30K | 0.78× | |
| 19 | Rajasthan | ~500K | 0.77× | |
| 20 | Himachal Pradesh | ~80K | 0.73× | |
| 21 | Haryana | ~200K | 0.59× | |
| 22 | Punjab (region) | ~200K | 0.56× | |
| 23 | Jammu and Kashmir | ~70K | 0.56× | |
| 24 | Arunachal Pradesh | ~8K | 0.48× | |
| 25 | Sikkim | ~6K | 0.46× | |
| 26 | Meghalaya | ~10K | 0.37× | |
| 27 | Nagaland | ~7K | 0.35× | |
| 28 | Mizoram | ~5K | 0.28× | |
| 29 | Manipur | ~9K | 0.27× |
The strongest cross-interests of the Chennai Super Kings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hardik Pandya | Sports | 1.94× | ||
| 02 | Option (finance) | Business & Career | 1.92× | ||
| 03 | Fantasy cricket | Sports | 1.92× | ||
| 04 | Telugu language | Politics & Society | 1.89× | ||
| 05 | Card games | Games | 1.84× | ||
| 06 | Fantasy sport | Sports | 1.84× | ||
| 07 | STAR Sports | Movies & TV | 1.81× | ||
| 08 | Stock | Business & Career | 1.76× | ||
| 09 | Rajasthan Royals | Sports | 1.75× | ||
| 10 | Tamil cinema | Movies & TV | 1.75× | ||
| 11 | Chennai | Travel & Leisure | 1.73× | ||
| 12 | Kolkata Knight Riders | Sports | 1.73× | ||
| 13 | Royal Challengers Bangalore | Sports | 1.73× | ||
| 14 | Rohit Sharma | Sports | 1.70× | ||
| 15 | Cricket | Sports | 1.68× | ||
| 16 | India national cricket team | Sports | 1.61× | ||
| 17 | Virat Kohli | Sports | 1.58× | ||
| 18 | Financial services | Business & Career | 1.55× | ||
| 19 | Tamil language | Politics & Society | 1.54× | ||
| 20 | Indian Premier League | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.25× | |
| Career Orientation | POWER | 1.20× | |
| Risk Appetite | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Sustainability | BALANCE | 0.80× | |
| Extroversion | THRILL | 0.81× |
Chennai Super Kings has an estimated audience of 27,492,159 people in India, concentrated in Tamil Nadu and Maharashtra.
25.4% of Chennai Super Kings fans are female, 74.6% are male, with an average age of 28.7 years.
Chennai Super Kings fans show strongest brand affinity for Indian Premier League (1.51×), India national cricket team (1.61×), and Cricket (1.68×) over the country average.
Chennai Super Kings fans in India are most concentrated in Tamil Nadu (reach ~2M), Maharashtra (reach ~1.5M), and Uttar Pradesh (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Chennai Super Kings itself, the audience over-indexes on India national cricket team (1.61×), Cricket (1.68×), Virat Kohli (1.58×), and Rajasthan Royals (1.75×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Chennai Super Kings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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