A data profile of the people who buy, follow and care about Tamil cinema in India — modelled from more than twelve digital signal sources. Tamil cinema has an estimated audience of 18,425,586 people in India.
Tamil cinema has an estimated audience of 18,425,586 people in India. 28.8% are female, 71.2% are male, average age 29.3. Top brand affinities: Indian Premier League, India national cricket team, Virat Kohli, Chennai Super Kings, Chennai.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.56× the country average).
Demographically, the Tamil cinema audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical Tamil cinema fan in India is more male, around 29.3 years old, with strong Spirituality tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Tamil cinema profile in India.
28.8% are female, 71.2% are male, average age 29.3.
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 29.3 |
| Estimated audience size | 18,425,586 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 28% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Tamil cinema audience comes from India.
| Country | Share |
|---|---|
| India | 47.1% |
| United States | 5.4% |
| United Arab Emirates | 4.5% |
The strongest cross-interests of the Tamil cinema audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alia Bhatt | Movies & TV | 2.20× | ||
| 02 | Embroidery | Home & Garden | 2.16× | ||
| 03 | Pakistan national cricket team | Sports | 2.14× | ||
| 04 | England cricket team | Sports | 2.08× | ||
| 05 | Shah Rukh Khan | Movies & TV | 2.06× | ||
| 06 | Big Bash League | Sports | 2.05× | ||
| 07 | Salman Khan | Movies & TV | 2.01× | ||
| 08 | BSE SENSEX | Business & Career | 1.98× | ||
| 09 | Amitabh Bachchan | Movies & TV | 1.89× | ||
| 10 | Chennai | Travel & Leisure | 1.86× | ||
| 11 | Chennai Super Kings | Sports | 1.75× | ||
| 12 | Rohit Sharma | Sports | 1.75× | ||
| 13 | Kolkata Knight Riders | Sports | 1.74× | ||
| 14 | Party dress | Fashion & Accessoires | 1.72× | ||
| 15 | Cash on delivery | Business & Career | 1.70× | ||
| 16 | India national cricket team | Sports | 1.66× | ||
| 17 | Virat Kohli | Sports | 1.66× | ||
| 18 | Mutual fund | Business & Career | 1.57× | ||
| 19 | Indian Premier League | Sports | 1.56× | ||
| 20 | Pakistan | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.27× | |
| Indulgence | JOY | 1.21× | |
| Early Adopter Mentality | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Tamil cinema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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