Rascasse Audience Intelligence

Pakistan national cricket team Audience in India

A data profile of the people who buy, follow and care about Pakistan national cricket team in India — modelled from more than twelve digital signal sources. Pakistan national cricket team has an estimated audience of 12,018,849 people in India.

The average Pakistan national cricket team fan in India is 27.6 years old, more male, and lives primarily in Uttar Pradesh.

The audience is concentrated in Uttar Pradesh, Maharashtra, Jammu and Kashmir.

Top brand affinities include India national cricket team, TV, Games, with strongest over-indexing on India national cricket team (1.64× the country average).

Demographically, the Pakistan national cricket team audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Social Media Usage, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Pakistan national cricket team fan in India is more male, around 27.6 years old, with strong Social Media Usage tendencies and a notable affinity for India national cricket team.

Category: Sports · Type: Team · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Pakistan national cricket team profile in India.

Audience size
12M
in India
Gender
28.2%
71.8% male
Age
27.6
average years
Country rank
#318
Team in India
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pakistan national cricket team fans

28.2% are female, 71.8% are male, average age 27.6.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for Pakistan national cricket team audience in India
MetricValue
Female28.2%
Male71.8%
Average age27.6
Estimated audience size12,018,849
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Pakistan national cricket team audience in India
Age bracketShare%
16-1948%
20-2931%
30-3912%
40-495%
50+4%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Pakistan national cricket team audience comes from India.

Worldwide audience distribution share by country for Pakistan national cricket team
CountryShare
India31.9%
Pakistan19.7%
Saudi Arabia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pakistan national cricket team audience in India is strongest.

Fig. 05

Top regions by affinity

Pakistan national cricket team fans by region: top regions in India
#RegionReachAffinity×
01Jammu and Kashmir~500K9.17×
02Uttar Pradesh~700K1.20×
03Bihar~300K1.19×
04Gujarat~400K1.10×
05Odisha~100K1.06×
06Madhya Pradesh~200K1.00×
07Jharkhand~100K1.00×
08West Bengal~400K0.94×
09Rajasthan~200K0.91×
10Maharashtra~500K0.89×
11Uttarakhand~50K0.88×
12Punjab (region)~100K0.82×
13Chhattisgarh~60K0.78×
14Himachal Pradesh~40K0.77×
15Assam~90K0.75×
16Haryana~100K0.74×
17Goa~9K0.72×
18Karnataka~200K0.66×
19Telangana~100K0.64×
20Andhra Pradesh~90K0.61×
21Tripura~9K0.56×
22Arunachal Pradesh~4K0.50×
23Tamil Nadu~100K0.46×
24Sikkim~2K0.45×
25Kerala~60K0.36×
26Nagaland~3K0.35×
27Manipur~5K0.32×
28Meghalaya~4K0.31×
29Mizoram~2K0.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pakistan national cricket team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pakistan national cricket team audience
#·InterestCategoryAffinity×
01Financial marketBusiness & Career2.20×
02Stock marketBusiness & Career2.15×
03Tamil cinemaMovies & TV2.14×
04ChennaiTravel & Leisure2.12×
05Tamil languagePolitics & Society2.02×
06Financial servicesBusiness & Career1.94×
07New DelhiTravel & Leisure1.85×
08KnowledgeBusiness & Career1.85×
09Rajasthan RoyalsSports1.81×
10BankingBusiness & Career1.74×
11CricketSports1.73×
12Mobile gameGames1.73×
13Cinema of IndiaMovies & TV1.68×
14India national cricket teamSports1.64×
15TVMovies & TV1.63×
16Chennai Super KingsSports1.63×
17Virat KohliSports1.59×
18GamesGames1.56×
19Bollywood moviesMovies & TV1.56×
20Personal financeBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pakistan national cricket team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Pakistan national cricket team audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.39×
Career OrientationPOWER1.28×
Risk AppetiteTHRILL1.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Pakistan national cricket team audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.61×
Convenience OrientationPREMIUM0.72×
SustainabilityBALANCE0.74×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Pakistan national cricket team have in India?

Pakistan national cricket team has an estimated audience of 12,018,849 people in India, concentrated in Uttar Pradesh and Maharashtra.

02

What is the gender split and age of Pakistan national cricket team fans?

28.2% of Pakistan national cricket team fans are female, 71.8% are male, with an average age of 27.6 years.

03

Which brands do Pakistan national cricket team fans like most?

Pakistan national cricket team fans show strongest brand affinity for India national cricket team (1.64×), TV (1.63×), and Games (1.56×) over the country average.

04

Where do Pakistan national cricket team fans live in India?

Pakistan national cricket team fans in India are most concentrated in Uttar Pradesh (reach ~700K), Maharashtra (reach ~500K), and Jammu and Kashmir (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Pakistan national cricket team fans also like?

Beyond Pakistan national cricket team itself, the audience over-indexes on TV (1.63×), Games (1.56×), Bollywood movies (1.56×), and Cricket (1.73×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Pakistan national cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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