A data profile of the people who buy, follow and care about Pakistan national cricket team in India — modelled from more than twelve digital signal sources. Pakistan national cricket team has an estimated audience of 12,018,849 people in India.
The average Pakistan national cricket team fan in India is 27.6 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Jammu and Kashmir.
Top brand affinities include India national cricket team, TV, Games, with strongest over-indexing on India national cricket team (1.64× the country average).
Demographically, the Pakistan national cricket team audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Pakistan national cricket team fan in India is more male, around 27.6 years old, with strong Social Media Usage tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Pakistan national cricket team profile in India.
28.2% are female, 71.8% are male, average age 27.6.
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 27.6 |
| Estimated audience size | 12,018,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 31% | |
| 30-39 | 12% | |
| 40-49 | 5% | |
| 50+ | 4% |
of the worldwide Pakistan national cricket team audience comes from India.
| Country | Share |
|---|---|
| India | 31.9% |
| Pakistan | 19.7% |
| Saudi Arabia | 6.8% |
Where the Pakistan national cricket team audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jammu and Kashmir | ~500K | 9.17× | |
| 02 | Uttar Pradesh | ~700K | 1.20× | |
| 03 | Bihar | ~300K | 1.19× | |
| 04 | Gujarat | ~400K | 1.10× | |
| 05 | Odisha | ~100K | 1.06× | |
| 06 | Madhya Pradesh | ~200K | 1.00× | |
| 07 | Jharkhand | ~100K | 1.00× | |
| 08 | West Bengal | ~400K | 0.94× | |
| 09 | Rajasthan | ~200K | 0.91× | |
| 10 | Maharashtra | ~500K | 0.89× | |
| 11 | Uttarakhand | ~50K | 0.88× | |
| 12 | Punjab (region) | ~100K | 0.82× | |
| 13 | Chhattisgarh | ~60K | 0.78× | |
| 14 | Himachal Pradesh | ~40K | 0.77× | |
| 15 | Assam | ~90K | 0.75× | |
| 16 | Haryana | ~100K | 0.74× | |
| 17 | Goa | ~9K | 0.72× | |
| 18 | Karnataka | ~200K | 0.66× | |
| 19 | Telangana | ~100K | 0.64× | |
| 20 | Andhra Pradesh | ~90K | 0.61× | |
| 21 | Tripura | ~9K | 0.56× | |
| 22 | Arunachal Pradesh | ~4K | 0.50× | |
| 23 | Tamil Nadu | ~100K | 0.46× | |
| 24 | Sikkim | ~2K | 0.45× | |
| 25 | Kerala | ~60K | 0.36× | |
| 26 | Nagaland | ~3K | 0.35× | |
| 27 | Manipur | ~5K | 0.32× | |
| 28 | Meghalaya | ~4K | 0.31× | |
| 29 | Mizoram | ~2K | 0.29× |
The strongest cross-interests of the Pakistan national cricket team audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Financial market | Business & Career | 2.20× | ||
| 02 | Stock market | Business & Career | 2.15× | ||
| 03 | Tamil cinema | Movies & TV | 2.14× | ||
| 04 | Chennai | Travel & Leisure | 2.12× | ||
| 05 | Tamil language | Politics & Society | 2.02× | ||
| 06 | Financial services | Business & Career | 1.94× | ||
| 07 | New Delhi | Travel & Leisure | 1.85× | ||
| 08 | Knowledge | Business & Career | 1.85× | ||
| 09 | Rajasthan Royals | Sports | 1.81× | ||
| 10 | Banking | Business & Career | 1.74× | ||
| 11 | Cricket | Sports | 1.73× | ||
| 12 | Mobile game | Games | 1.73× | ||
| 13 | Cinema of India | Movies & TV | 1.68× | ||
| 14 | India national cricket team | Sports | 1.64× | ||
| 15 | TV | Movies & TV | 1.63× | ||
| 16 | Chennai Super Kings | Sports | 1.63× | ||
| 17 | Virat Kohli | Sports | 1.59× | ||
| 18 | Games | Games | 1.56× | ||
| 19 | Bollywood movies | Movies & TV | 1.56× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.39× | |
| Career Orientation | POWER | 1.28× | |
| Risk Appetite | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Convenience Orientation | PREMIUM | 0.72× | |
| Sustainability | BALANCE | 0.74× |
Pakistan national cricket team has an estimated audience of 12,018,849 people in India, concentrated in Uttar Pradesh and Maharashtra.
28.2% of Pakistan national cricket team fans are female, 71.8% are male, with an average age of 27.6 years.
Pakistan national cricket team fans show strongest brand affinity for India national cricket team (1.64×), TV (1.63×), and Games (1.56×) over the country average.
Pakistan national cricket team fans in India are most concentrated in Uttar Pradesh (reach ~700K), Maharashtra (reach ~500K), and Jammu and Kashmir (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pakistan national cricket team itself, the audience over-indexes on TV (1.63×), Games (1.56×), Bollywood movies (1.56×), and Cricket (1.73×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pakistan national cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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