A data profile of the people who buy, follow and care about Banking in India — modelled from more than twelve digital signal sources. Banking has an estimated audience of 27,816,062 people in India.
The average Banking fan in India is 31.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Kotak (band), Proxy server, Quality assurance, with strongest over-indexing on Kotak (band) (1.75× the country average).
Demographically, the Banking audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Tradition, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Banking fan in India is more male, around 31.8 years old, with strong Tradition tendencies and a notable affinity for Kotak (band).
The key figures that characterise the Banking profile in India.
27.9% are female, 72.1% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 31.8 |
| Estimated audience size | 27,816,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 31% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Banking audience comes from India.
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
Where the Banking audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~80K | 2.79× | |
| 02 | Chhattisgarh | ~300K | 1.46× | |
| 03 | Maharashtra | ~2M | 1.36× | |
| 04 | Madhya Pradesh | ~700K | 1.29× | |
| 05 | Jharkhand | ~300K | 1.25× | |
| 06 | Bihar | ~700K | 1.22× | |
| 07 | Rajasthan | ~700K | 1.17× | |
| 08 | Haryana | ~400K | 1.12× | |
| 09 | Uttarakhand | ~200K | 1.11× | |
| 10 | Tamil Nadu | ~700K | 1.09× | |
| 11 | Gujarat | ~800K | 1.08× | |
| 12 | Punjab (region) | ~400K | 1.08× | |
| 13 | Odisha | ~300K | 1.08× | |
| 14 | Uttar Pradesh | ~1.5M | 1.07× | |
| 15 | Karnataka | ~700K | 1.03× | |
| 16 | Andhra Pradesh | ~300K | 1.02× | |
| 17 | West Bengal | ~900K | 1.01× | |
| 18 | Telangana | ~400K | 0.93× | |
| 19 | Assam | ~300K | 0.89× | |
| 20 | Nagaland | ~10K | 0.76× | |
| 21 | Kerala | ~300K | 0.74× | |
| 22 | Tripura | ~30K | 0.72× | |
| 23 | Himachal Pradesh | ~70K | 0.67× | |
| 24 | Arunachal Pradesh | ~10K | 0.67× | |
| 25 | Sikkim | ~8K | 0.66× | |
| 26 | Jammu and Kashmir | ~80K | 0.61× | |
| 27 | Meghalaya | ~20K | 0.61× | |
| 28 | Manipur | ~20K | 0.59× | |
| 29 | Mizoram | ~10K | 0.53× |
The strongest cross-interests of the Banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JPMorgan Chase | Business & Career | 1.99× | ||
| 02 | Canadian Imperial Bank of Commerce | Business & Career | 1.97× | ||
| 03 | Parent-in-law | Kids & Family | 1.91× | ||
| 04 | Emanuel | Music & Radio | 1.89× | ||
| 05 | The Higher | Music & Radio | 1.89× | ||
| 06 | Commercial mortgage | Business & Career | 1.88× | ||
| 07 | Quality assurance | Business & Career | 1.80× | ||
| 08 | Kotak (band) | Music & Radio | 1.75× | ||
| 09 | Corruption awareness | Politics & Society | 1.66× | ||
| 10 | Microfinance | Business & Career | 1.64× | ||
| 11 | Halkbank | Business & Career | 1.64× | ||
| 12 | Schweizerische Nationalbank | Business & Career | 1.64× | ||
| 13 | Bank Muamalat | Business & Career | 1.64× | ||
| 14 | News7 | Movies & TV | 1.63× | ||
| 15 | Banking in India | Business & Career | 1.60× | ||
| 16 | Electronic bill payment | Shopping | 1.59× | ||
| 17 | Ahmad Dhani | Music & Radio | 1.57× | ||
| 18 | Proxy server | Internet & Social Media | 1.54× | ||
| 19 | Voice chat | Technology & Electronics | 1.52× | ||
| 20 | Reserve Bank of India | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.68× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Price Sensitivity | PREMIUM | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.37× | |
| Early Adopter Mentality | POWER | 0.38× | |
| Sports Activity | POWER | 0.40× |
Banking has an estimated audience of 27,816,062 people in India, concentrated in Maharashtra and Uttar Pradesh.
27.9% of Banking fans are female, 72.1% are male, with an average age of 31.8 years.
Banking fans show strongest brand affinity for Kotak (band) (1.75×), Proxy server (1.54×), and Quality assurance (1.8×) over the country average.
Banking fans in India are most concentrated in Maharashtra (reach ~2M), Uttar Pradesh (reach ~1.5M), and West Bengal (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Banking itself, the audience over-indexes on Proxy server (1.54×), Quality assurance (1.8×), Corruption awareness (1.66×), and Reserve Bank of India (1.5×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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