A data profile of the people who buy, follow and care about Banking in Austria — modelled from more than twelve digital signal sources. Banking has an estimated audience of 1,565,578 people in Austria.
The average Banking fan in Austria is 41.2 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Erste Bank, Investment banking, Bank99, with strongest over-indexing on Erste Bank (2.04× the country average).
Demographically, the Banking audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Banking fan in Austria is balanced, around 41.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Erste Bank.
The key figures that characterise the Banking profile in Austria.
48.0% are female, 52.0% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 41.2 |
| Estimated audience size | 1,565,578 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Banking audience comes from Austria.
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
Where the Banking audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 1.26× | |
| 02 | Styria | ~200K | 1.20× | |
| 03 | Lower Austria | ~200K | 1.07× | |
| 04 | Burgenland | ~40K | 1.07× | |
| 05 | Carinthia (state) | ~80K | 0.98× | |
| 06 | Upper Austria | ~200K | 0.90× | |
| 07 | Tyrol | ~90K | 0.86× | |
| 08 | Salzburg | ~90K | 0.86× | |
| 09 | Vorarlberg | ~40K | 0.81× |
The strongest cross-interests of the Banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online banking | Business & Career | 2.95× | ||
| 02 | Investment banking | Business & Career | 2.93× | ||
| 03 | Financial institution | Business & Career | 2.56× | ||
| 04 | Debit card | Business & Career | 2.50× | ||
| 05 | Savings bank | Business & Career | 2.47× | ||
| 06 | Deposit account | Business & Career | 2.30× | ||
| 07 | Sparkasse | Business & Career | 2.16× | ||
| 08 | Raiffeisen Bank | Business & Career | 2.09× | ||
| 09 | Erste Bank | Business & Career | 2.04× | ||
| 10 | Volksbank | Business & Career | 2.03× | ||
| 11 | Bank99 | Business & Career | 1.91× | ||
| 12 | easybank | Business & Career | 1.91× | ||
| 13 | Paylife | Business & Career | 1.91× | ||
| 14 | Trade Republic | Business & Career | 1.86× | ||
| 15 | Credit (finance) | Business & Career | 1.85× | ||
| 16 | Financial services | Business & Career | 1.74× | ||
| 17 | BAWAG P.S.K. | Business & Career | 1.72× | ||
| 18 | Credit cards | Business & Career | 1.68× | ||
| 19 | Bank Austria | Business & Career | 1.54× | ||
| 20 | Flatex | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.24× | |
| Luxury Orientation | PREMIUM | 1.14× | |
| Price Sensitivity | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.61× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Sports Activity | POWER | 0.75× |
Banking has an estimated audience of 1,565,578 people in Austria, concentrated in Vienna and Lower Austria.
48.0% of Banking fans are female, 52.0% are male, with an average age of 41.2 years.
Banking fans show strongest brand affinity for Erste Bank (2.04×), Investment banking (2.93×), and Bank99 (1.91×) over the country average.
Banking fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Banking itself, the audience over-indexes on Investment banking (2.93×), Bank99 (1.91×), Online banking (2.95×), and Financial services (1.74×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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