Banking Audience in Brazil
Banking has an estimated audience of 22,779,072 people in Brazil. 55.0% are female, 45.0% are male, average age 41.7. Top regions: São Paulo, Rio de Janeiro, Bahia.
The average Banking fan in Brazil is 41.7 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Bahia. Demographically, the Banking audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Creativity.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Banking fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 41.7 |
| Estimated audience size | 22,779,072 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 11,393,504 | 1.92× |
| Rio de Janeiro | 3,080,137 | 1.44× |
| Bahia | 1,660,958 | 1.11× |
| Minas Gerais | 1,416,415 | 0.6× |
| Federal District | 1,343,494 | 3.54× |
| Paraná | 1,247,981 | 0.9× |
| Rio Grande do Sul | 981,118 | 0.73× |
| Pernambuco | 941,315 | 0.9× |
| Pará | 863,241 | 1.16× |
| Santa Catarina | 790,323 | 0.76× |
| Espírito Santo | 777,031 | 1.64× |
| Ceará | 767,727 | 0.77× |
| Maranhão | 696,620 | 1.22× |
| Amazonas | 605,088 | 1.53× |
| Goiás | 513,972 | 0.59× |
| Rio Grande do Norte | 485,797 | 1.28× |
| Mato Grosso | 276,896 | 0.65× |
| Paraíba | 245,683 | 0.54× |
| Alagoas | 219,403 | 0.66× |
| Mato Grosso do Sul | 213,261 | 0.64× |
| Piauí | 195,593 | 0.62× |
| Sergipe | 134,279 | 0.57× |
| Rondônia | 110,436 | 0.58× |
| Tocantins | 87,564 | 0.58× |
| Amapá | 53,824 | 0.67× |
| Roraima | 52,973 | 0.82× |
| Acre | 46,900 | 0.59× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.32 |
| Creativity | OPEN | 1.56 |
| Family Orientation | CONSERVATISM | 1.46 |
| Spirituality | BALANCE | 1.4 |
| Risk Appetite | THRILL | 1.39 |
| Luxury Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
See Banking audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.