Banking Audience in United States

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Banking has an estimated audience of 66,237,934 people in United States. 49.5% are female, 50.5% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Personal finance, AutoZone, Google Drive, Wells Fargo, Google News.

The average Banking fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Personal finance, AutoZone, Google Drive, with strongest over-indexing on Personal finance (1.55× the country average). Demographically, the Banking audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Banking fans

Demographic split for Banking audience in United States
MetricValue
Female49.5%
Male50.5%
Average age41.3
Estimated audience size66,237,934

Audience persona

The typical Banking fan in United States is balanced, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Personal finance.

Top regions in United States

Top regions ranked by reach for Banking in United States
RegionReachAffinity
California7,621,5511.05×
Texas6,444,3541.13×
Florida5,821,2891.3×
New York3,864,7601.04×
Georgia2,816,2491.38×
Illinois2,266,2411.03×
North Carolina2,153,9431.08×
Pennsylvania1,888,6570.85×
New Jersey1,883,2761.12×
Ohio1,841,2200.9×
Arizona1,643,5111.22×
Virginia1,595,1050.99×
Michigan1,533,8230.89×
Missouri1,482,2961.39×
Tennessee1,431,0881.08×
Washington1,297,0370.98×
Massachusetts1,223,7780.94×
Maryland1,191,7621.05×
South Carolina1,181,1011.19×
Indiana1,085,1330.9×
Alabama1,079,3141.17×
Louisiana975,7421.14×
Colorado928,2590.89×
Nevada842,1331.31×
Kentucky786,8630.95×
Wisconsin775,2530.78×
Minnesota774,5870.82×
Oregon772,6501.02×
Oklahoma764,7521.04×
Mississippi689,0771.26×
Arkansas652,1761.2×
Connecticut600,7290.9×
Kansas548,7161.05×
Iowa483,6090.89×
Utah414,8300.7×
New Mexico375,6801.13×
Idaho314,7330.95×
Nebraska290,6550.87×
West Virginia249,9370.81×
Hawaii231,7780.81×
New Hampshire219,5540.84×
Montana180,0510.98×
Maine173,4440.73×
Rhode Island170,2620.81×
Washington, District of Columbia170,2390.86×
Delaware169,5470.93×
Alaska168,6151.19×
South Dakota143,3090.94×
North Dakota121,2300.89×
Wyoming103,5991.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Banking audience
BrandAffinityCategory
Personal finance1.55×Business & Career
AutoZone2.03×Cars & Mobility
Google Drive1.66×Technology & Electronics
Wells Fargo1.52×Business & Career
Google News2.28×News
Capital One1.53×Business & Career
Online banking3.16×Business & Career
LabCorp2.27×Health
Financial services1.66×Business & Career
O'Reilly Auto Parts2.31×Cars & Mobility
Chase1.73×Business & Career
Google Flights2.01×Travel & Leisure
Loan1.8×Business & Career
Savannah Guthrie2.1×Movies & TV
Chase (bank)1.63×Business & Career
Menards1.7×Home & Garden
Investment banking2.51×Business & Career
Homo sapiens1.87×Kids & Family
Credit (finance)1.74×Business & Career
Life insurance1.86×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Banking audience
TraitClusterScore
Career OrientationPOWER1.19
Price SensitivityPREMIUM1.12
Family OrientationCONSERVATISM1.11
Quality AwarenessPREMIUM1.1
TravellingTHRILL1.05
Social Media UsageJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Banking
CountryShare
United States15.6%
India6.6%
Brazil5.4%

See Banking audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Banking have in United States?

Banking has an estimated audience of 66,237,934 people in United States, concentrated in California and Texas.

What is the gender split and age of Banking fans?

49.5% of Banking fans are female, 50.5% are male, with an average age of 41.3 years.

Which brands do Banking fans like most?

Banking fans show strongest brand affinity for Personal finance (1.55×), AutoZone (2.03×), and Google Drive (1.66×) over the country average.

Where do Banking fans live in United States?

Banking fans in United States are most concentrated in California (reach 7,621,551), Texas (reach 6,444,354), and Florida (reach 5,821,289). These three regions account for the largest share of the active audience.

What other brands do Banking fans also like?

Beyond Banking itself, the audience over-indexes on AutoZone (2.03×), Google Drive (1.66×), Wells Fargo (1.52×), and Google News (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.