Loan Audience in United States

Loan logo

Loan has an estimated audience of 35,929,219 people in United States. 47.6% are female, 52.4% are male, average age 43.9. Top regions: Texas, California, Florida. Top brand affinities: Governor of Michigan, Goop, Wok, Vocal harmony, Grinch.

The average Loan fan in United States is 43.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (15.26× the country average). Demographically, the Loan audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Loan fans

Demographic split for Loan audience in United States
MetricValue
Female47.6%
Male52.4%
Average age43.9
Estimated audience size35,929,219

Audience persona

The typical Loan fan in United States is balanced, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Loan in United States
RegionReachAffinity
Texas6,233,2182.02×
California3,917,1610.99×
Florida2,815,0461.16×
Georgia1,537,8731.39×
Ohio1,216,6611.1×
Tennessee1,201,5411.67×
Illinois1,118,7890.93×
New York1,065,3210.53×
Louisiana1,023,7742.21×
North Carolina1,014,8920.94×
Arizona886,3561.21×
Alabama874,6761.74×
South Carolina860,0121.59×
Michigan859,9880.92×
Missouri822,8461.42×
Indiana763,1791.16×
Mississippi746,6042.52×
Virginia700,3040.8×
Oklahoma688,6371.73×
Pennsylvania650,4190.54×
Kentucky570,6001.27×
New Jersey540,9380.59×
Nevada517,3081.49×
Wisconsin480,4590.89×
Washington471,8600.65×
Colorado437,1890.77×
Maryland363,6830.59×
Arkansas358,1361.21×
Kansas324,2961.15×
New Mexico277,2821.54×
Massachusetts261,4570.37×
Utah260,7320.81×
Minnesota255,6450.5×
Oregon253,9620.62×
Alaska193,8612.52×
Iowa190,0270.64×
Idaho168,9330.94×
Connecticut132,6380.37×
Delaware110,7931.12×
Nebraska110,7000.61×
West Virginia94,1420.56×
Hawaii83,7920.54×
Rhode Island72,2150.63×
Maine61,7660.48×
New Hampshire58,1480.41×
Washington, District of Columbia55,3820.51×
Montana52,4560.53×
North Dakota48,8830.66×
South Dakota47,7880.58×
Wyoming36,6550.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loan audience
BrandAffinityCategory
Governor of Michigan15.26×Politics & Society
Goop10.92×Internet & Social Media
Wok10.78×Food & Beverages
Vocal harmony7.39×Music & Radio
Grinch6.25×Movies & TV
Historic site6.4×Arts & Culture
Hibachi10.35×Food & Beverages
Google Home8.48×Technology & Electronics
Hipster12.44×Politics & Society
El Paso County, Colorado16.62×Travel & Leisure
Grace Slick11.02×Music & Radio
headspace11.5×Health
Cherish (group)12.54×Music & Radio
Israel2.38×Travel & Leisure
TV Fanatic10.84×Movies & TV
No Escape (1994 film)11.25×Movies & TV
Fairy godmother7.27×Literature
Guitarist (magazine)10.43×Music & Radio
La Jolla7.34×Travel & Leisure
Kikar HaShabbat12.76×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loan audience
TraitClusterScore
Risk AppetiteTHRILL2.2
Luxury OrientationPREMIUM1.4
ExtroversionTHRILL1.21
Family OrientationCONSERVATISM1.19
Need for SecurityCONSERVATISM1.18
Quality AwarenessPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Loan
CountryShare
United States24.0%
Brazil5.7%
India5.6%

See Loan audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Loan have in United States?

Loan has an estimated audience of 35,929,219 people in United States, concentrated in Texas and California.

What is the gender split and age of Loan fans?

47.6% of Loan fans are female, 52.4% are male, with an average age of 43.9 years.

Which brands do Loan fans like most?

Loan fans show strongest brand affinity for Governor of Michigan (15.26×), Goop (10.92×), and Wok (10.78×) over the country average.

Where do Loan fans live in United States?

Loan fans in United States are most concentrated in Texas (reach 6,233,218), California (reach 3,917,161), and Florida (reach 2,815,046). These three regions account for the largest share of the active audience.

What other brands do Loan fans also like?

Beyond Loan itself, the audience over-indexes on Goop (10.92×), Wok (10.78×), Vocal harmony (7.39×), and Grinch (6.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.