Rascasse Audience Intelligence

Loan Audience in United States

Name: Loan — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Loan in United States — modelled from more than twelve digital signal sources. Loan has an estimated audience of 35,929,219 people in United States.

#487among Topic in United States #98in Business & Career

The average Loan fan in United States is 43.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Real property, Capital One, Mortgage loans, with strongest over-indexing on Real property (3.63× the country average).

Demographically, the Loan audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Loan fan in United States is balanced, around 43.9 years old, with strong Career Orientation tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loan profile in United States.

Audience size

35.9M

in United States

Gender

47.6%♀

52.4% male

Age

43.9

average years

Country rank

#687

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Loan fans

47.6% are female, 52.4% are male, average age 43.9.

Fig. 02

Gender split

47.6%

Female

52.4%

Male

Demographic split for Loan audience in United States
Metric	Value
Female	47.6%
Male	52.4%
Average age	43.9
Estimated audience size	35,929,219

Fig. 03

Age distribution

Age distribution of the Loan audience in United States
Age bracket	Share	%
16-19		10%
20-29		16%
30-39		20%
40-49		24%
50+		30%

Fig. 04

Worldwide distribution

24.0%

of the worldwide Loan audience comes from United States.

Worldwide audience distribution share by country for Loan
Country	Share
United States	24.0%
Brazil	5.7%
India	5.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loan audience in United States is strongest.

Fig. 05

Top regions by affinity

Loan fans by region: top regions in United States
#	Region	Reach	×
01	Mississippi	~800K	2.65×
02	Louisiana	~1M	2.20×
03	Texas	~6M	1.91×
04	Oklahoma	~800K	1.88×
05	Alabama	~900K	1.81×
06	South Carolina	~900K	1.72×
07	Tennessee	~1M	1.65×
08	New Mexico	~300K	1.65×
09	New Hampshire	~200K	1.55×
10	Missouri	~800K	1.46×
11	Georgia	~1.5M	1.36×
12	Arkansas	~400K	1.35×
13	Nevada	~500K	1.34×
14	Kentucky	~600K	1.32×
15	Arizona	~900K	1.23×
16	Indiana	~800K	1.22×
17	Delaware	~100K	1.21×
18	Kansas	~300K	1.18×
19	Florida	~3M	1.13×
20	Ohio	~1M	1.12×
21	North Carolina	~1M	0.99×
22	California	~4M	0.96×
23	Wisconsin	~500K	0.90×
24	Michigan	~800K	0.87×
25	Idaho	~200K	0.84×
26	Illinois	~1M	0.83×
27	Utah	~300K	0.82×
28	Virginia	~700K	0.79×
29	Wyoming	~40K	0.78×
30	Rhode Island	~90K	0.76×
31	North Dakota	~60K	0.75×
32	South Dakota	~60K	0.71×
33	Alaska	~50K	0.71×
34	Nebraska	~100K	0.70×
35	Colorado	~400K	0.67×
36	Washington	~500K	0.65×
37	Montana	~60K	0.64×
38	Oregon	~300K	0.63×
39	Iowa	~200K	0.63×
40	West Virginia	~100K	0.63×
41	New Jersey	~600K	0.61×
42	Hawaii	~90K	0.60×
43	Pennsylvania	~700K	0.58×
44	Maryland	~300K	0.55×
45	Minnesota	~200K	0.48×
46	Maine	~60K	0.47×
47	Washington, District of Columbia	~50K	0.44×
48	New York	~800K	0.39×
49	Connecticut	~100K	0.39×
50	Massachusetts	~300K	0.38×

Affinity by region — Loan, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loan audience
#	Interest	Category	×
01	Real property	Home & Garden	3.63×
02	Online banking	Business & Career	3.38×
03	Line of credit	Business & Career	3.27×
04	Credit union	Business & Career	3.20×
05	Credit (finance)	Business & Career	2.84×
06	Savings account	Business & Career	2.84×
07	Capital One	Business & Career	2.28×
08	Risk management	Business & Career	2.23×
09	Mortgage loans	Business & Career	2.22×
10	Home insurance	Business & Career	2.15×
11	Dentistry	Business & Career	1.95×
12	Life insurance	Business & Career	1.95×
13	Used car	Cars & Mobility	1.91×
14	Vehicle insurance	Cars & Mobility	1.86×
15	Banking	Business & Career	1.80×
16	Credit cards	Business & Career	1.78×
17	Lodging	Travel & Leisure	1.73×
18	Track and field	Sports	1.69×
19	University	Business & Career	1.65×
20	Google	Internet & Social Media	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Loan audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	1.52×
Need for Security	CONSERVATISM	1.52×
Quality Awareness	PREMIUM	1.39×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Loan audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.82×
Creativity	OPEN	0.85×
Healthy Lifestyle	BALANCE	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Loan have in United States?

Loan has an estimated audience of 35,929,219 people in United States, concentrated in Texas and California.

What is the gender split and age of Loan fans?

47.6% of Loan fans are female, 52.4% are male, with an average age of 43.9 years.

Which brands do Loan fans like most?

Loan fans show strongest brand affinity for Real property (3.63×), Capital One (2.28×), and Mortgage loans (2.22×) over the country average.

Where do Loan fans live in United States?

Loan fans in United States are most concentrated in Texas (reach ~6M), California (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

What other brands do Loan fans also like?

Beyond Loan itself, the audience over-indexes on Capital One (2.28×), Mortgage loans (2.22×), Credit (finance) (2.84×), and Banking (1.8×) compared to the United States average.

Appendix

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See Loan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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