Loan Audience in United States

Loan has an estimated audience of 35,929,219 people in United States. 47.6% are female, 52.4% are male, average age 43.9. Top regions: Texas, California, Florida. Top brand affinities: Capital One, CarGurus, Google Maps, Indeed.com, DeviantArt.

The average Loan fan in United States is 43.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Capital One, CarGurus, Google Maps, with strongest over-indexing on Capital One (29.49× the country average). Demographically, the Loan audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Loan fans

Demographic split for Loan audience in United States
MetricValue
Female47.6%
Male52.4%
Average age43.9
Estimated audience size35,929,219

Audience persona

The typical Loan fan in United States is balanced, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Loan in United States
RegionReachAffinity
Texas6,233,2182.02×
California3,917,1610.99×
Florida2,815,0461.16×
Georgia1,537,8731.39×
Ohio1,216,6611.1×
Tennessee1,201,5411.67×
Illinois1,118,7890.93×
New York1,065,3210.53×
Louisiana1,023,7742.21×
North Carolina1,014,8920.94×
Arizona886,3561.21×
Alabama874,6761.74×
South Carolina860,0121.59×
Michigan859,9880.92×
Missouri822,8461.42×
Indiana763,1791.16×
Mississippi746,6042.52×
Virginia700,3040.8×
Oklahoma688,6371.73×
Pennsylvania650,4190.54×
Kentucky570,6001.27×
New Jersey540,9380.59×
Nevada517,3081.49×
Wisconsin480,4590.89×
Washington471,8600.65×
Colorado437,1890.77×
Maryland363,6830.59×
Arkansas358,1361.21×
Kansas324,2961.15×
New Mexico277,2821.54×
Massachusetts261,4570.37×
Utah260,7320.81×
Minnesota255,6450.5×
Oregon253,9620.62×
Alaska193,8612.52×
Iowa190,0270.64×
Idaho168,9330.94×
Connecticut132,6380.37×
Delaware110,7931.12×
Nebraska110,7000.61×
West Virginia94,1420.56×
Hawaii83,7920.54×
Rhode Island72,2150.63×
Maine61,7660.48×
New Hampshire58,1480.41×
Washington, District of Columbia55,3820.51×
Montana52,4560.53×
North Dakota48,8830.66×
South Dakota47,7880.58×
Wyoming36,6550.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loan audience
BrandAffinityCategory
Capital One29.49×Business & Career
CarGurus21.9×Cars & Mobility
Google Maps13.6×Internet & Social Media
Indeed.com12.36×Business & Career
DeviantArt15.02×Internet & Social Media
Circle K14.7×Shopping
Google News11.97×News
Enterprise Rent-A-Car11.92×Cars & Mobility
AccuWeather12.24×Home & Garden
Aaron Rodgers12.07×Sports
Khan Academy14.99×Business & Career
Bruce Willis12.7×Movies & TV
Beetlejuice8.16×Movies & TV
Diane Keaton10.08×Movies & TV
Billy Bob Thornton13.97×Movies & TV
ICloud14.69×Technology & Electronics
Blake Lively13.5×Movies & TV
Jeff Bezos15.08×Business & Career
Demi Moore12.07×Movies & TV
Clint Eastwood11.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loan audience
TraitClusterScore
Risk AppetiteTHRILL2.2
Luxury OrientationPREMIUM1.4
ExtroversionTHRILL1.21
Family OrientationCONSERVATISM1.19
Need for SecurityCONSERVATISM1.18
Quality AwarenessPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Loan
CountryShare
United States24.0%
Brazil5.7%
India5.6%

See Loan audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Loan have in United States?

Loan has an estimated audience of 35,929,219 people in United States, concentrated in Texas and California.

What is the gender split and age of Loan fans?

47.6% of Loan fans are female, 52.4% are male, with an average age of 43.9 years.

Which brands do Loan fans like most?

Loan fans show strongest brand affinity for Capital One (29.49×), CarGurus (21.9×), and Google Maps (13.6×) over the country average.

Where do Loan fans live in United States?

Loan fans in United States are most concentrated in Texas (reach 6,233,218), California (reach 3,917,161), and Florida (reach 2,815,046). These three regions account for the largest share of the active audience.

What other brands do Loan fans also like?

Beyond Loan itself, the audience over-indexes on CarGurus (21.9×), Google Maps (13.6×), Indeed.com (12.36×), and DeviantArt (15.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.