Loan Audience in Canada
Loan has an estimated audience of 4,066,346 people in Canada. 40.3% are female, 59.7% are male, average age 43.6. Top regions: Ontario, Alberta, British Columbia. Top brand affinities: Online banking, Banking, Credit (finance), Mortgage loans, Real property.
The average Loan fan in Canada is 43.6 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Alberta, British Columbia. Top brand affinities include Online banking, Banking, Credit (finance), with strongest over-indexing on Online banking (3.65× the country average). Demographically, the Loan audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Loan fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 43.6 |
| Estimated audience size | 4,066,346 |
Audience persona
The typical Loan fan in Canada is more male, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Online banking.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,380,908 | 1.4× |
| Alberta | 746,043 | 1.49× |
| British Columbia | 533,653 | 0.88× |
| Quebec | 350,330 | 0.36× |
| Manitoba | 214,088 | 1.41× |
| Saskatchewan | 136,447 | 1.06× |
| Nova Scotia | 125,157 | 1.03× |
| New Brunswick | 93,416 | 1.0× |
| Newfoundland and Labrador | 50,935 | 0.82× |
| Prince Edward Island | 14,425 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Online banking | 3.65× | Business & Career |
| Banking | 1.99× | Business & Career |
| Credit (finance) | 2.71× | Business & Career |
| Mortgage loans | 2.02× | Business & Career |
| Real property | 2.02× | Home & Garden |
| Retail banking | 3.44× | Business & Career |
| TD Canada Trust | 1.79× | Business & Career |
| Toronto-Dominion Bank | 1.72× | Business & Career |
| Credit cards | 1.64× | Business & Career |
| Mobile payment | 3.77× | Business & Career |
| Used car | 1.87× | Cars & Mobility |
| Scotiabank | 1.58× | Business & Career |
| Home insurance | 2.74× | Business & Career |
| Insurance | 1.52× | Business & Career |
| First-time buyer | 1.78× | Shopping |
| Western Union | 2.26× | Business & Career |
| Vehicle insurance | 2.38× | Cars & Mobility |
| Capital One | 2.27× | Business & Career |
| Life insurance | 2.14× | Business & Career |
| Hyundai | 1.97× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.7 |
| Need for Security | CONSERVATISM | 1.58 |
| Career Orientation | POWER | 1.51 |
| Quality Awareness | PREMIUM | 1.43 |
| Convenience Orientation | PREMIUM | 1.36 |
| Urban Lifestyle | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.7% |
| India | 5.6% |
See Loan audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Loan have in Canada?
Loan has an estimated audience of 4,066,346 people in Canada, concentrated in Ontario and Alberta.
What is the gender split and age of Loan fans?
40.3% of Loan fans are female, 59.7% are male, with an average age of 43.6 years.
Which brands do Loan fans like most?
Loan fans show strongest brand affinity for Online banking (3.65×), Banking (1.99×), and Credit (finance) (2.71×) over the country average.
Where do Loan fans live in Canada?
Loan fans in Canada are most concentrated in Ontario (reach 2,380,908), Alberta (reach 746,043), and British Columbia (reach 533,653). These three regions account for the largest share of the active audience.
What other brands do Loan fans also like?
Beyond Loan itself, the audience over-indexes on Banking (1.99×), Credit (finance) (2.71×), Mortgage loans (2.02×), and Real property (2.02×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.