A data profile of the people who buy, follow and care about Loan in Canada — modelled from more than twelve digital signal sources. Loan has an estimated audience of 4,066,346 people in Canada.
The average Loan fan in Canada is 43.6 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include Online banking, Banking, Credit (finance), with strongest over-indexing on Online banking (3.65× the country average).
Demographically, the Loan audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Loan fan in Canada is more male, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Online banking.
The key figures that characterise the Loan profile in Canada.
40.3% are female, 59.7% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 43.6 |
| Estimated audience size | 4,066,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Loan audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.7% |
| India | 5.6% |
Where the Loan audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~700K | 1.49× | |
| 02 | Manitoba | ~200K | 1.41× | |
| 03 | Ontario | ~2.5M | 1.40× | |
| 04 | Saskatchewan | ~100K | 1.06× | |
| 05 | Nova Scotia | ~100K | 1.03× | |
| 06 | New Brunswick | ~90K | 1.00× | |
| 07 | British Columbia | ~500K | 0.88× | |
| 08 | Newfoundland and Labrador | ~50K | 0.82× | |
| 09 | Prince Edward Island | ~10K | 0.72× | |
| 10 | Quebec | ~400K | 0.36× |
The strongest cross-interests of the Loan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile payment | Business & Career | 3.77× | ||
| 02 | Online banking | Business & Career | 3.65× | ||
| 03 | Retail banking | Business & Career | 3.44× | ||
| 04 | Home insurance | Business & Career | 2.74× | ||
| 05 | Credit (finance) | Business & Career | 2.71× | ||
| 06 | Vehicle insurance | Cars & Mobility | 2.38× | ||
| 07 | Capital One | Business & Career | 2.27× | ||
| 08 | Western Union | Business & Career | 2.26× | ||
| 09 | Mortgage loans | Business & Career | 2.02× | ||
| 10 | Real property | Home & Garden | 2.02× | ||
| 11 | Banking | Business & Career | 1.99× | ||
| 12 | Used car | Cars & Mobility | 1.87× | ||
| 13 | TD Canada Trust | Business & Career | 1.79× | ||
| 14 | First-time buyer | Shopping | 1.78× | ||
| 15 | Toronto-Dominion Bank | Business & Career | 1.72× | ||
| 16 | Credit cards | Business & Career | 1.64× | ||
| 17 | Bank of Montreal | Business & Career | 1.60× | ||
| 18 | Scotiabank | Business & Career | 1.58× | ||
| 19 | Domino's Pizza | Food & Beverages | 1.58× | ||
| 20 | Insurance | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.70× | |
| Need for Security | CONSERVATISM | 1.58× | |
| Career Orientation | POWER | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Creativity | OPEN | 0.84× |
Loan has an estimated audience of 4,066,346 people in Canada, concentrated in Ontario and Alberta.
40.3% of Loan fans are female, 59.7% are male, with an average age of 43.6 years.
Loan fans show strongest brand affinity for Online banking (3.65×), Banking (1.99×), and Credit (finance) (2.71×) over the country average.
Loan fans in Canada are most concentrated in Ontario (reach ~2.5M), Alberta (reach ~700K), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Loan itself, the audience over-indexes on Banking (1.99×), Credit (finance) (2.71×), Mortgage loans (2.02×), and Real property (2.02×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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