A data profile of the people who buy, follow and care about Credit cards in Canada — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 7,178,115 people in Canada.
The average Credit cards fan in Canada is 43.2 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Financial services, Scotiabank, Bank of Montreal, with strongest over-indexing on Financial services (1.62× the country average).
Demographically, the Credit cards audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Credit cards fan in Canada is balanced, around 43.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Financial services.
The key figures that characterise the Credit cards profile in Canada.
47.0% are female, 53.0% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 43.2 |
| Estimated audience size | 7,178,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Credit cards audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
Where the Credit cards audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.43× | |
| 02 | Alberta | ~1M | 1.20× | |
| 03 | British Columbia | ~1M | 1.10× | |
| 04 | Saskatchewan | ~200K | 1.07× | |
| 05 | Manitoba | ~300K | 1.05× | |
| 06 | New Brunswick | ~200K | 1.05× | |
| 07 | Nova Scotia | ~200K | 0.99× | |
| 08 | Newfoundland and Labrador | ~100K | 0.92× | |
| 09 | Prince Edward Island | ~30K | 0.81× | |
| 10 | Quebec | ~900K | 0.55× |
The strongest cross-interests of the Credit cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MBNA | Business & Career | 2.29× | ||
| 02 | Car finance | Cars & Mobility | 2.10× | ||
| 03 | Capital One | Business & Career | 2.04× | ||
| 04 | Credit Karma | Business & Career | 1.93× | ||
| 05 | Home equity | Home & Garden | 1.90× | ||
| 06 | American Express | Business & Career | 1.90× | ||
| 07 | Online banking | Business & Career | 1.75× | ||
| 08 | Home insurance | Business & Career | 1.72× | ||
| 09 | Bank of Montreal | Business & Career | 1.71× | ||
| 10 | Credit (finance) | Business & Career | 1.71× | ||
| 11 | Slot machine | Games | 1.69× | ||
| 12 | Life insurance | Business & Career | 1.67× | ||
| 13 | Vehicle insurance | Cars & Mobility | 1.66× | ||
| 14 | Loan | Business & Career | 1.64× | ||
| 15 | Financial services | Business & Career | 1.62× | ||
| 16 | Payment | Business & Career | 1.62× | ||
| 17 | Used car | Cars & Mobility | 1.59× | ||
| 18 | Scotiabank | Business & Career | 1.54× | ||
| 19 | Car dealership | Cars & Mobility | 1.53× | ||
| 20 | Old age | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.30× | |
| Travelling | THRILL | 1.22× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Spirituality | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.84× |
Credit cards has an estimated audience of 7,178,115 people in Canada, concentrated in Ontario and British Columbia.
47.0% of Credit cards fans are female, 53.0% are male, with an average age of 43.2 years.
Credit cards fans show strongest brand affinity for Financial services (1.62×), Scotiabank (1.54×), and Bank of Montreal (1.71×) over the country average.
Credit cards fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~1M), and Alberta (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Credit cards itself, the audience over-indexes on Scotiabank (1.54×), Bank of Montreal (1.71×), Used car (1.59×), and Loan (1.64×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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