Credit cards Audience in Canada
Credit cards has an estimated audience of 7,178,115 people in Canada. 47.0% are female, 53.0% are male, average age 43.2. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Financial services, Scotiabank, Used car, Loan, Credit (finance).
The average Credit cards fan in Canada is 43.2 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Financial services, Scotiabank, Used car, with strongest over-indexing on Financial services (1.62× the country average). Demographically, the Credit cards audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Credit cards fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 43.2 |
| Estimated audience size | 7,178,115 |
Audience persona
The typical Credit cards fan in Canada is balanced, around 43.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Financial services.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,312,255 | 1.43× |
| British Columbia | 1,177,363 | 1.1× |
| Alberta | 1,064,364 | 1.2× |
| Quebec | 940,435 | 0.55× |
| Manitoba | 280,832 | 1.05× |
| Saskatchewan | 244,156 | 1.07× |
| Nova Scotia | 211,583 | 0.99× |
| New Brunswick | 173,199 | 1.05× |
| Newfoundland and Labrador | 100,461 | 0.92× |
| Prince Edward Island | 28,636 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Financial services | 1.62× | Business & Career |
| Scotiabank | 1.54× | Business & Career |
| Used car | 1.59× | Cars & Mobility |
| Loan | 1.64× | Business & Career |
| Credit (finance) | 1.71× | Business & Career |
| Capital One | 2.04× | Business & Career |
| Car finance | 2.1× | Cars & Mobility |
| Online banking | 1.75× | Business & Career |
| Home equity | 1.9× | Home & Garden |
| Life insurance | 1.67× | Business & Career |
| Car dealership | 1.53× | Cars & Mobility |
| Vehicle insurance | 1.66× | Cars & Mobility |
| Home insurance | 1.72× | Business & Career |
| Payment | 1.62× | Business & Career |
| Slot machine | 1.69× | Games |
| MBNA | 2.29× | Business & Career |
| Bank of Montreal | 1.71× | Business & Career |
| Old age | 1.53× | Politics & Society |
| American Express | 1.9× | Business & Career |
| Credit Karma | 1.93× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.3 |
| Travelling | THRILL | 1.22 |
| Early Adopter Mentality | POWER | 1.16 |
| Need for Security | CONSERVATISM | 1.05 |
| Career Orientation | POWER | 1.03 |
| Family Orientation | CONSERVATISM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
See Credit cards audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Credit cards have in Canada?
Credit cards has an estimated audience of 7,178,115 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Credit cards fans?
47.0% of Credit cards fans are female, 53.0% are male, with an average age of 43.2 years.
Which brands do Credit cards fans like most?
Credit cards fans show strongest brand affinity for Financial services (1.62×), Scotiabank (1.54×), and Used car (1.59×) over the country average.
Where do Credit cards fans live in Canada?
Credit cards fans in Canada are most concentrated in Ontario (reach 4,312,255), British Columbia (reach 1,177,363), and Alberta (reach 1,064,364). These three regions account for the largest share of the active audience.
What other brands do Credit cards fans also like?
Beyond Credit cards itself, the audience over-indexes on Scotiabank (1.54×), Used car (1.59×), Loan (1.64×), and Credit (finance) (1.71×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.