A data profile of the people who buy, follow and care about Bank of Montreal in Canada — modelled from more than twelve digital signal sources. Bank of Montreal has an estimated audience of 5,329,971 people in Canada.
The average Bank of Montreal fan in Canada is 44.0 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include TD Canada Trust, Toronto-Dominion Bank, Scotiabank, with strongest over-indexing on TD Canada Trust (3.13× the country average).
Demographically, the Bank of Montreal audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Bank of Montreal fan in Canada is more male, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for TD Canada Trust.
The key figures that characterise the Bank of Montreal profile in Canada.
43.2% are female, 56.8% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 44.0 |
| Estimated audience size | 5,329,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Bank of Montreal audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 90.6% |
| United States | 5.1% |
| China | 0.8% |
Where the Bank of Montreal audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~300K | 1.28× | |
| 02 | Ontario | ~900K | 1.24× | |
| 03 | Alberta | ~300K | 1.17× | |
| 04 | Nova Scotia | ~60K | 1.16× | |
| 05 | Newfoundland and Labrador | ~30K | 1.11× | |
| 06 | New Brunswick | ~40K | 1.01× | |
| 07 | Manitoba | ~60K | 0.86× | |
| 08 | Prince Edward Island | ~7K | 0.79× | |
| 09 | Saskatchewan | ~40K | 0.78× | |
| 10 | Quebec | ~300K | 0.65× |
The strongest cross-interests of the Bank of Montreal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roller skating | Sports | 8.61× | ||
| 02 | National Bank of Canada | Business & Career | 3.86× | ||
| 03 | TD Canada Trust | Business & Career | 3.13× | ||
| 04 | Toronto-Dominion Bank | Business & Career | 2.81× | ||
| 05 | Scotiabank | Business & Career | 2.44× | ||
| 06 | Royal Bank of Canada | Business & Career | 2.25× | ||
| 07 | Capital One | Business & Career | 2.15× | ||
| 08 | President's Choice Financial | Business & Career | 2.12× | ||
| 09 | Loto-Québec | Games | 2.01× | ||
| 10 | Price | Shopping | 1.95× | ||
| 11 | Vidéotron | Technology & Electronics | 1.91× | ||
| 12 | Online banking | Business & Career | 1.90× | ||
| 13 | Credit (finance) | Business & Career | 1.69× | ||
| 14 | Risk management | Business & Career | 1.69× | ||
| 15 | Loan | Business & Career | 1.60× | ||
| 16 | Petro-Canada | Cars & Mobility | 1.57× | ||
| 17 | Montreal | Travel & Leisure | 1.56× | ||
| 18 | General Motors | Cars & Mobility | 1.55× | ||
| 19 | Telus | Technology & Electronics | 1.52× | ||
| 20 | Quebec | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.48× | |
| Early Adopter Mentality | POWER | 1.12× | |
| Urban Lifestyle | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.76× | |
| Patriotism | CONSERVATISM | 0.90× |
Bank of Montreal's target market in Canada covers an estimated 5,329,971 people, concentrated in Ontario and British Columbia.
43.2% of the Bank of Montreal audience are female, 56.8% are male, with an average age of 44.0 years.
Bank of Montreal fans show strongest brand affinity for TD Canada Trust (3.13×), Toronto-Dominion Bank (2.81×), and Scotiabank (2.44×) over the country average.
Bank of Montreal fans in Canada are most concentrated in Ontario (reach ~900K), British Columbia (reach ~300K), and Quebec (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bank of Montreal itself, the audience over-indexes on Toronto-Dominion Bank (2.81×), Scotiabank (2.44×), Royal Bank of Canada (2.25×), and Roller skating (8.61×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Bank of Montreal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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