Price Audience in Canada
Price has an estimated audience of 7,938,830 people in Canada. 51.5% are female, 48.5% are male, average age 42.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: TD Canada Trust, LinkedIn, Real property, Scotiabank, Innovation.
The average Price fan in Canada is 42.2 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include TD Canada Trust, LinkedIn, Real property, with strongest over-indexing on TD Canada Trust (1.76× the country average). Demographically, the Price audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Price fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 42.2 |
| Estimated audience size | 7,938,830 |
Audience persona
The typical Price fan in Canada is balanced, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for TD Canada Trust.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,368,447 | 1.31× |
| Quebec | 1,545,750 | 0.81× |
| British Columbia | 1,394,793 | 1.17× |
| Alberta | 1,104,256 | 1.13× |
| Manitoba | 328,469 | 1.11× |
| Saskatchewan | 238,168 | 0.95× |
| Nova Scotia | 225,059 | 0.95× |
| New Brunswick | 193,889 | 1.06× |
| Newfoundland and Labrador | 112,319 | 0.93× |
| Prince Edward Island | 33,927 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TD Canada Trust | 1.76× | Business & Career |
| 1.52× | Internet & Social Media | |
| Real property | 1.67× | Home & Garden |
| Scotiabank | 1.55× | Business & Career |
| Innovation | 1.8× | Business & Career |
| Retail banking | 2.22× | Business & Career |
| Online banking | 1.84× | Business & Career |
| Western Union | 1.68× | Business & Career |
| Tabloid (newspaper format) | 1.75× | Literature |
| Vehicle insurance | 1.75× | Cars & Mobility |
| Sustainable energy | 1.77× | Home & Garden |
| Hyundai | 1.58× | Cars & Mobility |
| Samsung | 1.53× | Technology & Electronics |
| FedEx | 1.54× | Business & Career |
| Solar energy | 1.64× | Home & Garden |
| Hypermarket | 1.85× | Shopping |
| Bank of Montreal | 1.95× | Business & Career |
| Virtual reality | 1.6× | Technology & Electronics |
| The UPS Store | 1.56× | Shopping |
| Capital One | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.44 |
| Indulgence | JOY | 1.36 |
| Family Orientation | CONSERVATISM | 1.3 |
| Career Orientation | POWER | 1.25 |
| Need for Security | CONSERVATISM | 1.22 |
| Price Sensitivity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
See Price audiences in other countries
More Shopping audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Price have in Canada?
Price has an estimated audience of 7,938,830 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Price fans?
51.5% of Price fans are female, 48.5% are male, with an average age of 42.2 years.
Which brands do Price fans like most?
Price fans show strongest brand affinity for TD Canada Trust (1.76×), LinkedIn (1.52×), and Real property (1.67×) over the country average.
Where do Price fans live in Canada?
Price fans in Canada are most concentrated in Ontario (reach 4,368,447), Quebec (reach 1,545,750), and British Columbia (reach 1,394,793). These three regions account for the largest share of the active audience.
What other brands do Price fans also like?
Beyond Price itself, the audience over-indexes on LinkedIn (1.52×), Real property (1.67×), Scotiabank (1.55×), and Innovation (1.8×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.