A data profile of the people who buy, follow and care about Price in Canada — modelled from more than twelve digital signal sources. Price has an estimated audience of 7,938,830 people in Canada.
The average Price fan in Canada is 42.2 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Bank of Montreal, TD Canada Trust, Real property, with strongest over-indexing on Bank of Montreal (1.95× the country average).
Demographically, the Price audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Price fan in Canada is balanced, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Bank of Montreal.
The key figures that characterise the Price profile in Canada.
51.5% are female, 48.5% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 42.2 |
| Estimated audience size | 7,938,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Price audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
Where the Price audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.31× | |
| 02 | British Columbia | ~1.5M | 1.17× | |
| 03 | Alberta | ~1M | 1.13× | |
| 04 | Manitoba | ~300K | 1.11× | |
| 05 | New Brunswick | ~200K | 1.06× | |
| 06 | Saskatchewan | ~200K | 0.95× | |
| 07 | Nova Scotia | ~200K | 0.95× | |
| 08 | Newfoundland and Labrador | ~100K | 0.93× | |
| 09 | Prince Edward Island | ~30K | 0.87× | |
| 10 | Quebec | ~1.5M | 0.81× |
The strongest cross-interests of the Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 2.22× | ||
| 02 | Bank of Montreal | Business & Career | 1.95× | ||
| 03 | Hypermarket | Shopping | 1.85× | ||
| 04 | Online banking | Business & Career | 1.84× | ||
| 05 | Innovation | Business & Career | 1.80× | ||
| 06 | Sustainable energy | Home & Garden | 1.77× | ||
| 07 | TD Canada Trust | Business & Career | 1.76× | ||
| 08 | Tabloid (newspaper format) | Literature | 1.75× | ||
| 09 | Vehicle insurance | Cars & Mobility | 1.75× | ||
| 10 | Western Union | Business & Career | 1.68× | ||
| 11 | Real property | Home & Garden | 1.67× | ||
| 12 | Solar energy | Home & Garden | 1.64× | ||
| 13 | Virtual reality | Technology & Electronics | 1.60× | ||
| 14 | Hyundai | Cars & Mobility | 1.58× | ||
| 15 | The UPS Store | Shopping | 1.56× | ||
| 16 | Capital One | Business & Career | 1.56× | ||
| 17 | Scotiabank | Business & Career | 1.55× | ||
| 18 | FedEx | Business & Career | 1.54× | ||
| 19 | Samsung | Technology & Electronics | 1.53× | ||
| 20 | Domino's Pizza | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.44× | |
| Indulgence | JOY | 1.36× | |
| Family Orientation | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Sports Activity | POWER | 0.87× | |
| Design Affinity | PREMIUM | 0.87× |
Price has an estimated audience of 7,938,830 people in Canada, concentrated in Ontario and Quebec.
51.5% of Price fans are female, 48.5% are male, with an average age of 42.2 years.
Price fans show strongest brand affinity for Bank of Montreal (1.95×), TD Canada Trust (1.76×), and Real property (1.67×) over the country average.
Price fans in Canada are most concentrated in Ontario (reach ~4.5M), Quebec (reach ~1.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Price itself, the audience over-indexes on TD Canada Trust (1.76×), Real property (1.67×), Scotiabank (1.55×), and Domino's Pizza (1.52×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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