A data profile of the people who buy, follow and care about Price in France — modelled from more than twelve digital signal sources. Price has an estimated audience of 3,553,324 people in France.
Price has an estimated audience of 3,553,324 people in France. 56.2% are female, 43.8% are male, average age 41.3. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Dentistry.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (207.51× the country average).
Demographically, the Price audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
The typical Price fan in France is more female, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Price profile in France.
56.2% are female, 43.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 41.3 |
| Estimated audience size | 3,553,324 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Price audience comes from France.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 207.51× | ||
| 02 | Selfridges | Shopping | 191.81× | ||
| 03 | Christmas Gift | Kids & Family | 29.82× | ||
| 04 | Christmas tree | Kids & Family | 23.18× | ||
| 05 | Dentistry | Business & Career | 14.65× | ||
| 06 | Kitchen garden | Home & Garden | 13.40× | ||
| 07 | Zoom lens | Technology & Electronics | 12.94× | ||
| 08 | Broadcasting of sports events | Movies & TV | 12.06× | ||
| 09 | Girl power | Politics & Society | 11.74× | ||
| 10 | Hormone | Health | 11.22× | ||
| 11 | Breast Cancer awareness | Health | 10.50× | ||
| 12 | Sustainable products | Politics & Society | 8.03× | ||
| 13 | Terraced house | Home & Garden | 6.80× | ||
| 14 | Improvisation | Music & Radio | 4.36× | ||
| 15 | Breaking news | Movies & TV | 3.31× | ||
| 16 | BlaBlaCar | Cars & Mobility | 2.46× | ||
| 17 | Kitchen | Home & Garden | 2.19× | ||
| 18 | Innovation | Business & Career | 2.04× | ||
| 19 | EBay | Shopping | 1.81× | ||
| 20 | Internet & Social Media | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.10× | |
| Price Sensitivity | PREMIUM | 1.52× | |
| Quality Awareness | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Community Orientation | OPEN | 0.83× | |
| Sports Activity | POWER | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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