Price Audience in Germany
Price has an estimated audience of 8,509,813 people in Germany. 59.7% are female, 40.3% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Škoda Kodiaq, Stradivarius, Jack White.
The average Price fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Škoda Kodiaq, with strongest over-indexing on Rossmann (1.88× the country average). Demographically, the Price audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Price fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 40.0 |
| Estimated audience size | 8,509,813 |
Audience persona
The typical Price fan in Germany is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,019,552 | 1.08× |
| Bayern | 1,287,170 | 0.94× |
| Baden-Württemberg | 1,015,332 | 0.87× |
| Niedersachsen | 801,837 | 0.97× |
| Hessen | 542,093 | 0.84× |
| Sachsen | 510,732 | 1.22× |
| Rheinland-Pfalz | 417,883 | 0.98× |
| Berlin | 374,991 | 0.99× |
| Brandenburg | 320,640 | 1.21× |
| Schleswig-Holstein | 309,922 | 1.01× |
| Sachsen-Anhalt | 268,402 | 1.22× |
| Thüringen | 228,782 | 1.06× |
| Mecklenburg-Vorpommern | 183,078 | 1.13× |
| Hamburg | 176,635 | 0.92× |
| Saarland | 85,187 | 0.82× |
| Bremen | 54,042 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.88× | Shopping |
| Progressive rock | 3.16× | Music & Radio |
| Škoda Kodiaq | 2.54× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Jack White | 1.51× | Movies & TV |
| Home Delivery | 2.02× | Food & Beverages |
| Preacher (comics) | 4.66× | Literature |
| Snow White (Fables) | 1.56× | Literature |
| Corfu (regional unit) | 2.13× | Travel & Leisure |
| Natural rubber | 1.52× | Cars & Mobility |
| Esra Erol | 3.19× | Movies & TV |
| Hauptschule | 4.03× | Kids & Family |
| Keeper (password manager) | 2.05× | Technology & Electronics |
| Celtic mythology | 2.38× | Arts & Culture |
| Theocracy | 4.57× | Music & Radio |
| Volvo V60 | 2.08× | Cars & Mobility |
| Molly Hatchet | 5.69× | Music & Radio |
| Euphonium | 4.78× | Music & Radio |
| Jersey (fabric) | 2.16× | Fashion & Accessoires |
| Throne of Glass | 2.04× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.41 |
| Indulgence | JOY | 1.27 |
| Pet Ownership | JOY | 1.09 |
| Sports Activity | POWER | 1.09 |
| Design Affinity | PREMIUM | 1.09 |
| Tradition | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
See Price audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Price have in Germany?
Price has an estimated audience of 8,509,813 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Price fans?
59.7% of Price fans are female, 40.3% are male, with an average age of 40.0 years.
Which brands do Price fans like most?
Price fans show strongest brand affinity for Rossmann (1.88×), Progressive rock (3.16×), and Škoda Kodiaq (2.54×) over the country average.
Where do Price fans live in Germany?
Price fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,019,552), Bayern (reach 1,287,170), and Baden-Württemberg (reach 1,015,332). These three regions account for the largest share of the active audience.
What other brands do Price fans also like?
Beyond Price itself, the audience over-indexes on Progressive rock (3.16×), Škoda Kodiaq (2.54×), Stradivarius (1.97×), and Jack White (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.