Top 50 Shopping brands in Germany
This curated ranking covers the 50 largest shopping brands in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,439 shopping brands tracked in Germany, the 50 ranked here account for the largest measured audience reach. Shopping and fashion, Shopping and Online shopping lead the list with a combined estimated audience of 102,825,337 people. Across all 50 entries the average audience size is 13,222,912, and the largest, Shopping and fashion, reaches around 38,134,644 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each shopping brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Shopping and fashion |
38,134,644 | 4.6% | Lifestyle cluster | Shopping |
| 2 |  Shopping |
34,781,357 | 4.5% | Lifestyle cluster | Shopping |
| 3 |  Online shopping |
29,909,336 | 4.0% | Lifestyle cluster | Shopping |
| 4 |  Discount stores |
22,918,002 | 6.8% | Lifestyle cluster | Shopping |
| 5 |  Lidl |
19,126,505 | 10.2% | Supermarket | Shopping |
| 6 |  Amazon.com |
18,995,336 | 7.8% | Fashion | Shopping |
| 7 |  REWE |
18,725,822 | 86.5% | Supermarket | Shopping |
| 8 |  Aldi |
18,235,604 | 10.7% | Supermarket | Shopping |
| 9 |  Edeka |
18,145,836 | 91.3% | Supermarket | Shopping |
| 10 |  EBay |
17,873,395 | 7.9% | Auctions | Shopping |
| 11 |  Kaufland |
17,499,106 | 43.5% | Supermarket | Shopping |
| 12 |  Netto Marken-Discount |
17,324,904 | 96.1% | Supermarket | Shopping |
| 13 |  H&M |
17,230,952 | 7.5% | Fashion | Shopping |
| 14 |  Obi (store) |
17,200,836 | 49.0% | Hardware store | Shopping |
| 15 |  Bauhaus |
16,532,922 | 31.9% | Hardware store | Shopping |
| 16 |  Hornbach |
14,144,464 | 42.4% | Hardware store | Shopping |
| 17 |  Rossmann |
14,105,405 | 43.1% | Drugstore | Shopping |
| 18 |  TK Maxx |
13,712,115 | 39.0% | Fashion | Shopping |
| 19 |  Deichmann |
13,301,512 | 43.6% | Footwear shop | Shopping |
| 20 |  Gift |
12,460,952 | 3.8% | Shopping | |
| 21 |  dm-drogerie markt Deutschland |
12,451,236 | 85.9% | Drugstore | Shopping |
| 22 |  Shopping malls |
11,108,935 | 2.8% | Shopping | |
| 23 |  Supermarket |
10,969,874 | 4.0% | Shopping | |
| 24 |  Mix Markt |
10,706,380 | 80.3% | Supermarket | Shopping |
| 25 |  AliExpress |
10,239,417 | 6.2% | Fashion | Shopping |
| 26 |  Primark |
10,232,861 | 11.2% | Fashion | Shopping |
| 27 |  C&A |
9,727,739 | 23.1% | Fashion | Shopping |
| 28 |  Black Friday (shopping) |
9,716,852 | 4.6% | Shopping | |
| 29 |  Sales promotion |
9,472,873 | 2.5% | Shopping | |
| 30 |  Globus Baumarkt |
9,363,488 | 97.7% | Hardware store | Shopping |
| 31 |  Penny |
9,289,519 | 85.9% | Supermarket | Shopping |
| 32 |  Drop shipping |
9,209,347 | 7.0% | E-Commerce | Shopping |
| 33 |  Temu |
9,171,484 | 6.2% | Shopping | |
| 34 |  Kleinanzeigen |
9,090,194 | 84.1% | Shopping | |
| 35 |  Coupons |
9,021,945 | 2.5% | E-Commerce | Shopping |
| 36 |  Tchibo |
8,992,656 | 59.4% | Coffee | Shopping |
| 37 |  Bonprix |
8,956,970 | 43.4% | Fashion | Shopping |
| 38 |  Hagebaumarkt |
8,877,989 | 95.6% | Hardware store | Shopping |
| 39 |  Price |
8,509,813 | 3.0% | Shopping | |
| 40 |  Idealo |
8,490,791 | 62.8% | Price comparison | Shopping |
| 41 |  Saturn (store) |
8,468,054 | 56.7% | Electronics | Shopping |
| 42 |  Thomas Philipps |
8,368,561 | 95.5% | Hardware store | Shopping |
| 43 |  Zara |
8,230,030 | 6.5% | Fashion | Shopping |
| 44 |  Metro (department store) |
8,068,302 | 10.8% | Department store | Shopping |
| 45 |  Discounts and allowances |
7,976,391 | 3.1% | Shopping | |
| 46 | Wunschgutschein | 7,806,457 | 95.2% | Gifts | Shopping |
| 47 |  Shop Apotheke |
7,598,963 | 78.1% | Shopping | |
| 48 |  Fressnapf |
7,137,552 | 72.8% | Pet shop | Shopping |
| 49 |  Sonderpreis Baumarkt |
7,041,871 | 98.8% | Hardware store | Shopping |
| 50 |  About You |
6,490,080 | 37.4% | Apparel | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each shopping brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest shopping brand in Germany?
Shopping and fashion currently leads with an estimated audience of 38,134,644 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.