Top 50 Fashions in Germany
This curated ranking covers the 50 largest fashions in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 70 fashions tracked in Germany, the 50 ranked here account for the largest measured audience reach. Amazon.com, H&M and TK Maxx lead the list with a combined estimated audience of 49,938,403 people. Across all 50 entries the average audience size is 2,819,230, and the largest, Amazon.com, reaches around 18,995,336 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Amazon.com |
18,995,336 | 7.8% | Fashion | Shopping |
| 2 |  H&M |
17,230,952 | 7.5% | Fashion | Shopping |
| 3 |  TK Maxx |
13,712,115 | 39.0% | Fashion | Shopping |
| 4 |  AliExpress |
10,239,417 | 6.2% | Fashion | Shopping |
| 5 |  Primark |
10,232,861 | 11.2% | Fashion | Shopping |
| 6 |  C&A |
9,727,739 | 23.1% | Fashion | Shopping |
| 7 |  Bonprix |
8,956,970 | 43.4% | Fashion | Shopping |
| 8 |  Zara |
8,230,030 | 6.5% | Fashion | Shopping |
| 9 |  BAUR |
5,016,850 | 89.3% | Fashion | Shopping |
| 10 |  Mango |
4,323,365 | 6.2% | Fashion | Shopping |
| 11 |  Takko Fashion DE |
3,817,986 | 72.4% | Fashion | Shopping |
| 12 |  Stradivarius |
3,361,645 | 6.3% | Fashion | Shopping |
| 13 |  Witt Weiden |
3,287,681 | 92.3% | Fashion | Shopping |
| 14 |  Urban Outfitters |
3,264,959 | 6.7% | Fashion | Shopping |
| 15 |  Bader Versand |
2,875,391 | 91.1% | Fashion | Shopping |
| 16 |  limango |
1,891,241 | 61.7% | Fashion | Shopping |
| 17 |  Gerry Weber |
1,741,221 | 56.9% | Fashion | Shopping |
| 18 |  Walbusch |
1,516,696 | 87.0% | Fashion | Shopping |
| 19 |  Anthropologie |
1,324,485 | 3.2% | Fashion | Shopping |
| 20 |  New Yorker |
1,291,740 | 95.1% | Fashion | Shopping |
| 21 |  SHEIN |
1,272,094 | 5.1% | Fashion | Shopping |
| 22 |  Zalando Lounge |
1,245,259 | 26.6% | Fashion | Shopping |
| 23 |  Otto GmbH |
1,017,204 | 76.5% | Fashion | Shopping |
| 24 |  La Redoute |
922,993 | 3.8% | Fashion | Shopping |
| 25 |  Maje |
763,109 | 8.5% | Fashion | Shopping |
| 26 |  And Other Stories |
733,932 | 12.0% | Fashion | Shopping |
| 27 |  T.J.Maxx |
728,005 | 1.5% | Fashion | Shopping |
| 28 |  Vente privee |
633,261 | 8.7% | Fashion | Shopping |
| 29 |  AllSaints |
344,941 | 3.2% | Fashion | Shopping |
| 30 |  Fashion Nova |
327,912 | 0.8% | Fashion | Shopping |
| 31 |  Boozt |
298,333 | 2.6% | Fashion | Shopping |
| 32 |  Solebox |
289,965 | 43.6% | Fashion | Shopping |
| 33 |  OUTFITTERS |
281,675 | 8.8% | Fashion | Shopping |
| 34 |  Voo Store |
251,802 | 53.3% | Fashion | Shopping |
| 35 |  Pimkie |
162,685 | 3.9% | Fashion | Shopping |
| 36 |  Talbots |
148,935 | 1.6% | Fashion | Shopping |
| 37 |  Dolls Kill |
112,087 | 3.0% | Fashion | Shopping |
| 38 |  NISSA |
104,202 | 6.0% | Fashion | Shopping |
| 39 |  Aerie |
55,332 | 0.4% | Fashion | Shopping |
| 40 |  Lulus |
47,610 | 1.6% | Fashion | Shopping |
| 41 |  Souq |
42,051 | 1.8% | Fashion | Shopping |
| 42 |  ZARA MEN |
35,620 | 2.4% | Fashion | Shopping |
| 43 |  brands4friends |
24,239 | 31.1% | Fashion | Shopping |
| 44 |  Netshoes |
18,523 | 0.1% | Fashion | Shopping |
| 45 |  Human Made |
13,772 | 0.5% | Fashion | Fashion & Accessoires |
| 46 |  rapsodia |
12,969 | 1.1% | Fashion | Shopping |
| 47 |  Nolita |
12,426 | 3.6% | Fashion | Shopping |
| 48 |  Next Fashion |
8,646 | 14.6% | Fashion | Shopping |
| 49 |  Noize |
7,215 | 4.7% | Fashion | Shopping |
| 50 |  Vente-privee.com |
6,059 | 4.6% | Fashion | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion in Germany?
Amazon.com currently leads with an estimated audience of 18,995,336 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.