Top 50 Fashions in Italy
This curated ranking covers the 50 largest fashions in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 70 fashions tracked in Italy, the 50 ranked here account for the largest measured audience reach. AliExpress, Primark and H&M lead the list with a combined estimated audience of 35,377,264 people. Across all 50 entries the average audience size is 1,384,549, and the largest, AliExpress, reaches around 13,752,067 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  AliExpress |
13,752,067 | 8.3% | Fashion | Shopping |
| 2 |  Primark |
11,189,896 | 12.2% | Fashion | Shopping |
| 3 |  H&M |
10,435,301 | 4.5% | Fashion | Shopping |
| 4 |  Zara |
8,063,156 | 6.3% | Fashion | Shopping |
| 5 |  Stradivarius |
5,329,889 | 10.0% | Fashion | Shopping |
| 6 |  Mango |
4,765,376 | 6.8% | Fashion | Shopping |
| 7 |  ASOS.com |
2,803,331 | 23.9% | Fashion | Shopping |
| 8 |  Urban Outfitters |
2,544,173 | 5.2% | Fashion | Shopping |
| 9 |  La Redoute |
1,896,923 | 7.8% | Fashion | Shopping |
| 10 |  SHEIN |
1,517,128 | 6.0% | Fashion | Shopping |
| 11 |  Bonprix |
1,288,384 | 6.2% | Fashion | Shopping |
| 12 |  C&A |
1,093,459 | 2.6% | Fashion | Shopping |
| 13 |  Maje |
929,761 | 10.4% | Fashion | Shopping |
| 14 |  Anthropologie |
755,768 | 1.9% | Fashion | Shopping |
| 15 |  Vente privee |
696,779 | 9.6% | Fashion | Shopping |
| 16 |  T.J.Maxx |
398,032 | 0.8% | Fashion | Shopping |
| 17 |  AllSaints |
258,169 | 2.4% | Fashion | Shopping |
| 18 |  ZARA MEN |
244,980 | 16.2% | Fashion | Shopping |
| 19 |  Fashion Nova |
194,469 | 0.5% | Fashion | Shopping |
| 20 |  OUTFITTERS |
147,275 | 4.6% | Fashion | Shopping |
| 21 |  Takko Fashion DE |
94,702 | 1.8% | Fashion | Shopping |
| 22 |  Talbots |
92,915 | 1.0% | Fashion | Shopping |
| 23 |  NISSA |
92,404 | 5.3% | Fashion | Shopping |
| 24 |  TK Maxx |
91,147 | 0.3% | Fashion | Shopping |
| 25 |  Dolls Kill |
68,386 | 1.9% | Fashion | Shopping |
| 26 |  Solebox |
66,648 | 10.0% | Fashion | Shopping |
| 27 |  Zalando Lounge |
40,037 | 0.9% | Fashion | Shopping |
| 28 |  rapsodia |
39,468 | 3.3% | Fashion | Shopping |
| 29 |  Rent the Runway |
38,764 | 0.9% | Fashion | Shopping |
| 30 |  Souq |
34,647 | 1.5% | Fashion | Shopping |
| 31 |  limango |
29,335 | 1.0% | Fashion | Shopping |
| 32 |  Gerry Weber |
29,268 | 1.0% | Fashion | Shopping |
| 33 |  Nolita |
28,816 | 8.3% | Fashion | Shopping |
| 34 |  Netshoes |
26,313 | 0.2% | Fashion | Shopping |
| 35 |  Lulus |
21,479 | 0.7% | Fashion | Shopping |
| 36 |  Amazon.com |
20,353 | 0.0% | Fashion | Shopping |
| 37 |  Voo Store |
19,681 | 4.2% | Fashion | Shopping |
| 38 |  Aerie |
18,212 | 0.1% | Fashion | Shopping |
| 39 |  Boozt |
15,199 | 0.1% | Fashion | Shopping |
| 40 |  Vente-privee.com |
13,713 | 10.4% | Fashion | Shopping |
| 41 |  Human Made |
9,898 | 0.3% | Fashion | Fashion & Accessoires |
| 42 |  BAUR |
7,574 | 0.1% | Fashion | Shopping |
| 43 |  Topshop |
6,380 | 0.1% | Fashion | Shopping |
| 44 |  Walbusch |
3,356 | 0.2% | Fashion | Shopping |
| 45 |  Bader Versand |
3,281 | 0.1% | Fashion | Shopping |
| 46 |  Pimkie |
3,118 | 0.1% | Fashion | Shopping |
| 47 |  Gap Inc. |
2,887 | 0.0% | Fashion | Shopping |
| 48 |  Witt Weiden |
1,901 | 0.1% | Fashion | Shopping |
| 49 |  Noize |
1,809 | 1.2% | Fashion | Shopping |
| 50 |  Next Fashion |
1,477 | 2.5% | Fashion | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion in Italy?
AliExpress currently leads with an estimated audience of 13,752,067 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.