A data profile of the people who buy, follow and care about Stradivarius in Italy — modelled from more than twelve digital signal sources. Stradivarius has an estimated audience of 5,504,189 people in Italy.
The average Stradivarius fan in Italy is 38.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Pepco, TEZENIS, Discount stores, with strongest over-indexing on Pepco (7.03× the country average).
Demographically, the Stradivarius audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Stradivarius fan in Italy is more female, around 38.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Pepco.
The key figures that characterise the Stradivarius profile in Italy.
85.4% are female, 14.6% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 85.4% |
| Male | 14.6% |
| Average age | 38.6 |
| Estimated audience size | 5,504,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 16% |
Where the Stradivarius audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Calabria | ~300K | 1.61× | |
| 02 | Puglia | ~600K | 1.57× | |
| 03 | Sardinia | ~200K | 1.47× | |
| 04 | Sicilia | ~600K | 1.28× | |
| 05 | Lombardy | ~1M | 1.22× | |
| 06 | Lazio | ~800K | 1.13× | |
| 07 | Liguria | ~200K | 1.10× | |
| 08 | Veneto | ~500K | 1.08× | |
| 09 | Marche | ~100K | 1.03× | |
| 10 | Abruzzo | ~100K | 1.02× | |
| 11 | Campania | ~600K | 0.98× | |
| 12 | Tuscany | ~300K | 0.97× | |
| 13 | Trentino-Alto Adige/Südtirol | ~100K | 0.95× | |
| 14 | Emilia-Romagna | ~400K | 0.94× | |
| 15 | Piedmont | ~300K | 0.86× | |
| 16 | Basilicata | ~40K | 0.83× | |
| 17 | Friuli-Venezia Giulia | ~70K | 0.69× | |
| 18 | Umbria | ~50K | 0.55× | |
| 19 | Molise | ~10K | 0.53× | |
| 20 | Aosta Valley | ~6K | 0.41× |
The strongest cross-interests of the Stradivarius audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pepco | Fashion & Accessoires | 7.03× | ||
| 02 | C&A | Shopping | 6.75× | ||
| 03 | Desigual | Fashion & Accessoires | 5.41× | ||
| 04 | Uniqlo | Shopping | 4.29× | ||
| 05 | TEZENIS | Fashion & Accessoires | 4.21× | ||
| 06 | Leggings | Fashion & Accessoires | 3.11× | ||
| 07 | Calzedonia | Fashion & Accessoires | 3.04× | ||
| 08 | Privalia | Fashion & Accessoires | 2.51× | ||
| 09 | OVS | Fashion & Accessoires | 2.37× | ||
| 10 | Handbags | Fashion & Accessoires | 2.11× | ||
| 11 | Primark | Shopping | 2.11× | ||
| 12 | Boutiques | Fashion & Accessoires | 1.83× | ||
| 13 | Fragrances | Beauty & Wellness | 1.82× | ||
| 14 | Internet & Social Media | 1.78× | |||
| 15 | Discount stores | Shopping | 1.77× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.76× | ||
| 17 | Fashion design | Business & Career | 1.73× | ||
| 18 | Shopping malls | Shopping | 1.67× | ||
| 19 | Jewelry | Fashion & Accessoires | 1.52× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.57× | |
| Creativity | OPEN | 1.53× | |
| Extroversion | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Risk Appetite | THRILL | 0.85× | |
| Need for Security | CONSERVATISM | 0.85× |
Stradivarius's target market in Italy covers an estimated 5,504,189 people, concentrated in Lombardy and Lazio.
85.4% of the Stradivarius audience are female, 14.6% are male, with an average age of 38.6 years.
Stradivarius fans show strongest brand affinity for Pepco (7.03×), TEZENIS (4.21×), and Discount stores (1.77×) over the country average.
Stradivarius fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Sicilia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Stradivarius itself, the audience over-indexes on TEZENIS (4.21×), Discount stores (1.77×), Uniqlo (4.29×), and Boutiques (1.83×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Stradivarius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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