Rascasse Audience Intelligence

Stradivarius Target Market in United States

A data profile of the people who buy, follow and care about Stradivarius in United States — modelled from more than twelve digital signal sources. Stradivarius has an estimated audience of 1,050,390 people in United States.

#20among Fashion in United States#2327among Brand in United States#369in Shopping

The average Stradivarius fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DeFacto, Freeware, The Holiday, with strongest over-indexing on DeFacto (76.17× the country average).

Demographically, the Stradivarius audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stradivarius fan in United States is more female, around 33.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for DeFacto.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stradivarius profile in United States.

Audience size
1.1M
in United States
Gender
73.0%♀
27.0% male
Age
33.1
average years
Country rank
#22911
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stradivarius

73.0% are female, 27.0% are male, average age 33.1.

Fig. 02

Gender split

73.0%
Female
27.0%
Male
Demographic split for Stradivarius audience in United States
MetricValue
Female73.0%
Male27.0%
Average age33.1
Estimated audience size1,050,390
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Stradivarius audience in United States
Age bracketShare%
16-1934%
20-2925%
30-3918%
40-4915%
50+9%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Stradivarius audience comes from United States.

Worldwide audience distribution share by country for Stradivarius
CountryShare
Spain15.2%
Italy10.2%
France8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stradivarius audience in United States is strongest.

Fig. 05

Top regions by affinity

Stradivarius customers by region in United States
#RegionReachAffinity×
01New York~100K2.05×
02Washington, District of Columbia~6K2.05×
03Florida~100K1.79×
04New Jersey~40K1.68×
05California~200K1.62×
06Massachusetts~30K1.60×
07Texas~100K1.44×
08Connecticut~10K1.34×
09Illinois~50K1.31×
10Virginia~30K1.21×
11Washington~20K1.15×
12Arizona~20K1.12×
13Rhode Island~4K1.12×
14Maryland~20K1.10×
15Utah~10K1.08×
16Colorado~20K1.05×
17Georgia~30K1.03×
18Nevada~10K1.03×
19Ohio~30K0.99×
20Oregon~10K0.97×
21Hawaii~4K0.97×
22Maine~4K0.96×
23Vermont~2K0.96×
24New Hampshire~4K0.95×
25Alaska~2K0.93×
26Pennsylvania~30K0.92×
27North Carolina~30K0.90×
28Kansas~7K0.90×
29Minnesota~10K0.86×
30New Mexico~5K0.86×
31Idaho~4K0.85×
32Michigan~20K0.84×
33Delaware~2K0.82×
34Montana~2K0.82×
35Wisconsin~10K0.81×
36Indiana~20K0.80×
37South Carolina~10K0.80×
38Tennessee~20K0.79×
39Oklahoma~9K0.78×
40Nebraska~4K0.77×
41Louisiana~10K0.76×
42South Dakota~2K0.76×
43North Dakota~2K0.76×
44Missouri~10K0.75×
45Arkansas~6K0.73×
46Kentucky~9K0.72×
47Iowa~6K0.70×
48Alabama~10K0.69×
49West Virginia~3K0.69×
50Mississippi~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Stradivarius, United States
0.63×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stradivarius audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stradivarius audience
#·InterestCategoryAffinity×
01Lipton Ice TeaFood & Beverages101.39×
02Pierre-Emerick AubameyangSports78.42×
03DeFactoFashion & Accessoires76.17×
04OyshoFashion & Accessoires24.25×
05Nebraska BasketballSports13.71×
06The HolidayMovies & TV12.63×
07ChipotleFood & Beverages12.37×
08Sustainable productsPolitics & Society10.43×
09Hot dogFood & Beverages9.55×
10FreewareTechnology & Electronics8.13×
11Manchester City F.C.Sports7.00×
12HoneyFood & Beverages5.21×
13LingerieFashion & Accessoires3.44×
14TikTokInternet & Social Media3.01×
15Classical musicMusic & Radio2.49×
16ClothingFashion & Accessoires1.94×
17FoodFood & Beverages1.74×
18Food and drinkFood & Beverages1.65×
19SportsSports1.59×
20Arts and musicArts & Culture1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stradivarius audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stradivarius audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.04×
Price SensitivityPREMIUM2.92×
Luxury OrientationPREMIUM2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stradivarius audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
PatriotismCONSERVATISM0.97×
Need for SecurityCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stradivarius's target market in United States?

Stradivarius's target market in United States covers an estimated 1,050,390 people, concentrated in California and Texas.

02

What is the gender split and age of Stradivarius customers?

73.0% of the Stradivarius audience are female, 27.0% are male, with an average age of 33.1 years.

03

Which brands do Stradivarius fans like most?

Stradivarius fans show strongest brand affinity for DeFacto (76.17×), Freeware (8.13×), and The Holiday (12.63×) over the country average.

04

Where do Stradivarius fans live in United States?

Stradivarius fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Stradivarius fans also like?

Beyond Stradivarius itself, the audience over-indexes on Freeware (8.13×), The Holiday (12.63×), TikTok (3.01×), and Sustainable products (10.43×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Stradivarius audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stradivarius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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