Rascasse Audience Intelligence

Freeware Audience in United States

A data profile of the people who buy, follow and care about Freeware in United States — modelled from more than twelve digital signal sources. Freeware has an estimated audience of 25,942,048 people in United States.

#791among Topic in United States#57in Technology & Electronics

The average Freeware fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Poshmark, Mobile app, Instant messaging, with strongest over-indexing on Poshmark (5.05× the country average).

Demographically, the Freeware audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Freeware fan in United States is more female, around 36.2 years old, with strong Social Media Usage tendencies and a notable affinity for Poshmark.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freeware profile in United States.

Audience size
25.9M
in United States
Gender
57.4%♀
42.6% male
Age
36.2
average years
Country rank
#1160
Topic in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Freeware fans

57.4% are female, 42.6% are male, average age 36.2.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Freeware audience in United States
MetricValue
Female57.4%
Male42.6%
Average age36.2
Estimated audience size25,942,048
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Freeware audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4919%
50+15%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Freeware audience comes from United States.

Worldwide audience distribution share by country for Freeware
CountryShare
United States18.3%
Germany8.5%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freeware audience in United States is strongest.

Fig. 05

Top regions by affinity

Freeware fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~600K1.41×
02South Dakota~70K1.12×
03Alaska~60K1.12×
04North Dakota~60K1.10×
05Vermont~50K1.10×
06Louisiana~400K1.07×
07Oklahoma~300K1.07×
08Utah~200K1.07×
09Washington~500K1.06×
10Maryland~500K1.06×
11Alabama~400K1.06×
12Nevada~300K1.06×
13Virginia~700K1.04×
14Kansas~200K1.04×
15Montana~70K1.02×
16California~3M1.01×
17Texas~2.5M1.01×
18Rhode Island~80K1.01×
19Florida~2M1.00×
20Arizona~500K1.00×
21West Virginia~100K1.00×
22Delaware~70K0.99×
23Georgia~800K0.98×
24Kentucky~300K0.98×
25Oregon~300K0.97×
26Arkansas~200K0.97×
27Mississippi~200K0.97×
28New Hampshire~100K0.97×
29Maine~90K0.97×
30North Carolina~800K0.96×
31Nebraska~100K0.96×
32Hawaii~100K0.96×
33Washington, District of Columbia~70K0.96×
34New Mexico~100K0.95×
35New York~1.5M0.94×
36Pennsylvania~800K0.94×
37Idaho~100K0.94×
38Missouri~400K0.92×
39Iowa~200K0.92×
40Tennessee~500K0.90×
41Indiana~400K0.90×
42Connecticut~200K0.90×
43Illinois~800K0.88×
44Ohio~700K0.88×
45New Jersey~600K0.88×
46Colorado~400K0.88×
47Minnesota~300K0.88×
48Massachusetts~400K0.87×
49Wisconsin~300K0.87×
50Michigan~600K0.84×
Fig. 06

Affinity by region

Affinity by region — Freeware, United States
0.84×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freeware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freeware audience
#·InterestCategoryAffinity×
01PoshmarkShopping5.05×
02FlickrInternet & Social Media2.98×
03WhatsAppInternet & Social Media2.38×
04Mobile appTechnology & Electronics1.87×
05Cyber MondayShopping1.84×
06Instant messagingInternet & Social Media1.78×
07CarGurusCars & Mobility1.78×
08Credit (finance)Business & Career1.77×
09Black Friday (shopping)Shopping1.69×
10PowerballGames1.67×
11Vehicle insuranceCars & Mobility1.66×
12Web browserTechnology & Electronics1.65×
13Local newsNews1.64×
14EBayShopping1.58×
15Breaking newsMovies & TV1.57×
16PriceShopping1.56×
17Used carCars & Mobility1.56×
18AutoZoneCars & Mobility1.55×
19Wells FargoBusiness & Career1.52×
20Nordstrom rackFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freeware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freeware audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.31×
Price SensitivityPREMIUM1.24×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freeware audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Design AffinityPREMIUM0.77×
Community OrientationOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Freeware have in United States?

Freeware has an estimated audience of 25,942,048 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Freeware fans?

57.4% of Freeware fans are female, 42.6% are male, with an average age of 36.2 years.

03

Which brands do Freeware fans like most?

Freeware fans show strongest brand affinity for Poshmark (5.05×), Mobile app (1.87×), and Instant messaging (1.78×) over the country average.

04

Where do Freeware fans live in United States?

Freeware fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Freeware fans also like?

Beyond Freeware itself, the audience over-indexes on Mobile app (1.87×), Instant messaging (1.78×), EBay (1.58×), and Breaking news (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Freeware audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Freeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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