Freeware Audience in United States

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Freeware has an estimated audience of 25,942,048 people in United States. 57.4% are female, 42.6% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Poshmark, Mobile app, Instant messaging, EBay, Breaking news.

The average Freeware fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Poshmark, Mobile app, Instant messaging, with strongest over-indexing on Poshmark (5.05× the country average). Demographically, the Freeware audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Freeware fans

Demographic split for Freeware audience in United States
MetricValue
Female57.4%
Male42.6%
Average age36.2
Estimated audience size25,942,048

Audience persona

The typical Freeware fan in United States is more female, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Poshmark.

Top regions in United States

Top regions ranked by reach for Freeware in United States
RegionReachAffinity
California3,064,4491.07×
Texas2,321,5831.04×
Florida1,867,9861.06×
New York1,482,0261.02×
Pennsylvania854,4770.98×
Georgia834,7351.04×
Illinois811,4660.94×
North Carolina779,4311×
Virginia753,8461.19×
Ohio720,0170.9×
Washington610,6281.17×
Arizona579,3141.09×
New Jersey565,0030.86×
Michigan537,5770.79×
Maryland510,2451.14×
Tennessee458,3770.88×
Massachusetts423,5900.83×
Alabama421,8271.16×
Indiana400,8960.85×
South Carolina398,9891.02×
Missouri364,7240.87×
Colorado354,8060.87×
Nevada315,5831.26×
Kentucky313,2250.96×
Oklahoma311,3501.08×
Oregon306,3621.03×
Louisiana297,3910.89×
Minnesota293,6150.79×
Wisconsin284,0670.73×
Utah283,8861.22×
Kansas242,9011.19×
Connecticut206,5610.79×
Mississippi199,0930.93×
Arkansas176,8710.83×
Iowa167,1830.78×
West Virginia118,3390.98×
Nebraska111,3940.86×
New Mexico110,8130.85×
New Hampshire92,0900.9×
Idaho91,0670.7×
South Dakota90,3221.51×
Hawaii86,9940.78×
Rhode Island83,6931.01×
Alaska78,7291.42×
Maine73,1870.79×
Montana68,6310.95×
Washington, District of Columbia67,6450.87×
North Dakota65,9581.24×
Wyoming63,8201.66×
Vermont61,7381.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freeware audience
BrandAffinityCategory
Poshmark5.05×Shopping
Mobile app1.87×Technology & Electronics
Instant messaging1.78×Internet & Social Media
EBay1.58×Shopping
Breaking news1.57×Movies & TV
WhatsApp2.38×Internet & Social Media
Price1.56×Shopping
Local news1.64×News
Powerball1.67×Games
Wells Fargo1.52×Business & Career
AutoZone1.55×Cars & Mobility
Black Friday (shopping)1.69×Shopping
Final Destination1.59×Movies & TV
Cyber Monday1.84×Shopping
Used car1.56×Cars & Mobility
Nordstrom rack1.5×Fashion & Accessoires
Credit (finance)1.77×Business & Career
CarGurus1.78×Cars & Mobility
Flickr2.98×Internet & Social Media
Vehicle insurance1.66×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freeware audience
TraitClusterScore
Convenience OrientationPREMIUM1.41
Luxury OrientationPREMIUM1.39
Price SensitivityPREMIUM1.15
Social Media UsageJOY1.11
Early Adopter MentalityPOWER1.09
Need for SecurityCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Freeware
CountryShare
United States18.3%
Germany8.5%
Brazil6.5%

See Freeware audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Freeware have in United States?

Freeware has an estimated audience of 25,942,048 people in United States, concentrated in California and Texas.

What is the gender split and age of Freeware fans?

57.4% of Freeware fans are female, 42.6% are male, with an average age of 36.2 years.

Which brands do Freeware fans like most?

Freeware fans show strongest brand affinity for Poshmark (5.05×), Mobile app (1.87×), and Instant messaging (1.78×) over the country average.

Where do Freeware fans live in United States?

Freeware fans in United States are most concentrated in California (reach 3,064,449), Texas (reach 2,321,583), and Florida (reach 1,867,986). These three regions account for the largest share of the active audience.

What other brands do Freeware fans also like?

Beyond Freeware itself, the audience over-indexes on Mobile app (1.87×), Instant messaging (1.78×), EBay (1.58×), and Breaking news (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.