Credit (finance) Audience in United States

Credit (finance) logo

Credit (finance) has an estimated audience of 30,539,758 people in United States. 47.9% are female, 52.1% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Line of credit, Business, Credit history, Finance.

The average Credit (finance) fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Line of credit, Business, with strongest over-indexing on AutoZone (2.58× the country average). Demographically, the Credit (finance) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Credit (finance) fans

Demographic split for Credit (finance) audience in United States
MetricValue
Female47.9%
Male52.1%
Average age43.1
Estimated audience size30,539,758

Audience persona

The typical Credit (finance) fan in United States is balanced, around 43.1 years old, with strong Price Sensitivity tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Credit (finance) in United States
RegionReachAffinity
California3,538,6571.05×
Texas3,129,0151.19×
Florida2,531,4681.22×
New York1,811,2301.06×
Georgia1,325,1641.41×
North Carolina1,072,5101.17×
Pennsylvania1,066,7401.04×
Illinois1,033,4501.02×
Ohio994,2371.06×
Michigan838,8991.05×
Virginia822,1671.11×
New Jersey710,7080.92×
Tennessee707,5701.15×
Arizona650,2661.04×
Washington604,9870.99×
Indiana584,6961.05×
South Carolina579,6191.26×
Alabama558,6621.31×
Missouri556,5951.13×
Maryland533,0651.02×
Massachusetts509,7210.85×
Louisiana502,4661.28×
Colorado430,0280.89×
Kentucky429,5121.12×
Oklahoma402,3321.19×
Wisconsin362,3190.79×
Mississippi353,2031.4×
Minnesota351,5110.8×
Arkansas334,6981.33×
Nevada326,5871.11×
Oregon312,1820.89×
Connecticut281,8850.92×
Kansas239,4010.99×
Iowa209,0930.83×
Utah195,3480.71×
West Virginia155,7281.1×
New Mexico151,3420.99×
Nebraska123,3820.81×
Idaho117,8780.77×
Hawaii116,0350.88×
Washington, District of Columbia109,2291.19×
New Hampshire93,2540.77×
Maine88,1050.81×
Rhode Island81,4560.84×
Delaware79,2560.94×
Montana61,4420.73×
Alaska59,7050.91×
South Dakota48,9610.69×
North Dakota48,3940.77×
Vermont38,7060.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Credit (finance) audience
BrandAffinityCategory
AutoZone2.58×Cars & Mobility
Line of credit5.71×Business & Career
Business1.53×Business & Career
Credit history5.01×Business & Career
Finance1.91×Business & Career
Google Flights3.13×Travel & Leisure
Loan2.84×Business & Career
Used car2.58×Cars & Mobility
Craigslist2.04×Shopping
Credit Karma3.1×Business & Career
Breaking news1.7×Movies & TV
Credit cards1.85×Business & Career
CarGurus2.7×Cars & Mobility
O'Reilly Auto Parts2.86×Cars & Mobility
Car finance4.33×Cars & Mobility
Banking1.73×Business & Career
Insurance1.7×Business & Career
Compass 4.18×Business & Career
Home equity2.92×Home & Garden
Dollar General1.6×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Credit (finance) audience
TraitClusterScore
Price SensitivityPREMIUM1.27
Quality AwarenessPREMIUM1.27
Family OrientationCONSERVATISM1.25
Need for SecurityCONSERVATISM1.2
Career OrientationPOWER1.17
Convenience OrientationPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Credit (finance)
CountryShare
United States23.6%
Brazil8.8%
United Kingdom4.4%

See Credit (finance) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Credit (finance) have in United States?

Credit (finance) has an estimated audience of 30,539,758 people in United States, concentrated in California and Texas.

What is the gender split and age of Credit (finance) fans?

47.9% of Credit (finance) fans are female, 52.1% are male, with an average age of 43.1 years.

Which brands do Credit (finance) fans like most?

Credit (finance) fans show strongest brand affinity for AutoZone (2.58×), Line of credit (5.71×), and Business (1.53×) over the country average.

Where do Credit (finance) fans live in United States?

Credit (finance) fans in United States are most concentrated in California (reach 3,538,657), Texas (reach 3,129,015), and Florida (reach 2,531,468). These three regions account for the largest share of the active audience.

What other brands do Credit (finance) fans also like?

Beyond Credit (finance) itself, the audience over-indexes on Line of credit (5.71×), Business (1.53×), Credit history (5.01×), and Finance (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Credit (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.