Rascasse Audience Intelligence

Shopping and fashion Audience in United States

A data profile of the people who buy, follow and care about Shopping and fashion in United States — modelled from more than twelve digital signal sources. Shopping and fashion has an estimated audience of 177,150,004 people in United States.

#2among Lifestyle cluster in United States#3among Topic in United States#1in Shopping

The average Shopping and fashion fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Demographically, the Shopping and fashion audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Category: Shopping · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shopping and fashion profile in United States.

Audience size
177.2M
in United States
Gender
54.3%♀
45.7% male
Age
36.9
average years
Country rank
#8
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shopping and fashion fans

54.3% are female, 45.7% are male, average age 36.9.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Shopping and fashion audience in United States
MetricValue
Female54.3%
Male45.7%
Average age36.9
Estimated audience size177,150,004
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Shopping and fashion audience in United States
Age bracketShare%
16-1929%
20-2918%
30-3917%
40-4918%
50+18%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Shopping and fashion audience comes from United States.

Worldwide audience distribution share by country for Shopping and fashion
CountryShare
United States21.2%
Japan8.9%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shopping and fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

Shopping and fashion fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~600K1.27×
02Maine~800K1.21×
03Kentucky~2.5M1.15×
04Washington, District of Columbia~600K1.14×
05New Mexico~1M1.13×
06Arkansas~1.5M1.08×
07New Jersey~5M1.07×
08Kansas~1.5M1.06×
09Iowa~1.5M1.05×
10Utah~1.5M1.04×
11Oklahoma~2M1.03×
12Nevada~2M1.03×
13Alabama~2.5M1.02×
14Louisiana~2.5M1.01×
15Connecticut~2M1.01×
16Oregon~2M0.99×
17Washington~3.5M0.98×
18South Carolina~2.5M0.98×
19Minnesota~2.5M0.98×
20Pennsylvania~6M0.97×
21Ohio~5.5M0.97×
22Virginia~4M0.97×
23Tennessee~3.5M0.97×
24Indiana~3M0.97×
25Missouri~3M0.97×
26Wisconsin~2.5M0.97×
27Arizona~3.5M0.96×
28Maryland~3M0.96×
29Colorado~2.5M0.96×
30Massachusetts~3.5M0.95×
31New York~9.5M0.94×
32Michigan~4.5M0.94×
33Georgia~5M0.93×
34North Carolina~5M0.93×
35Illinois~5.5M0.92×
36Florida~11M0.89×
37Texas~13M0.87×
38California~17M0.85×
39Alaska0.00×
40Rhode Island0.00×
41Nebraska0.00×
42New Hampshire0.00×
43Hawaii0.00×
Fig. 06

Affinity by region

Affinity by region — Shopping and fashion, United States
0.85×1.00×1.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shopping and fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shopping and fashion audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Pet OwnershipJOY0.81×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shopping and fashion audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.65×
PatriotismCONSERVATISM0.66×
IndulgenceJOY0.67×
0×1.00× baseline2×
Appendix

Explore more audiences

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More Lifestyle cluster audiences in United States

See Shopping and fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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