Shopping and fashion Audience in United States
Shopping and fashion has an estimated audience of 177,150,004 people in United States. 54.3% are female, 45.7% are male, average age 36.9. Top regions: California, New York, New Jersey.
The average Shopping and fashion fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, New Jersey. Demographically, the Shopping and fashion audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
Category: Shopping · Type: Topic · Subtype: Lifestyle cluster
Demographics of Shopping and fashion fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 36.9 |
| Estimated audience size | 177,150,004 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 10,153,699 | 0.52× |
| New York | 8,310,242 | 0.84× |
| New Jersey | 5,868,895 | 1.3× |
| Pennsylvania | 5,005,401 | 0.84× |
| Ohio | 4,824,668 | 0.88× |
| Texas | 4,205,753 | 0.28× |
| Florida | 4,021,050 | 0.34× |
| Virginia | 3,621,291 | 0.84× |
| Alabama | 3,510,000 | 3.02× |
| Kentucky | 3,150,000 | 1.9× |
| Washington | 3,066,349 | 0.86× |
| Tennessee | 2,605,379 | 0.73× |
| Indiana | 2,520,333 | 0.78× |
| Louisiana | 2,513,020 | 1.1× |
| Oklahoma | 2,455,583 | 1.25× |
| Nevada | 2,430,000 | 3.48× |
| Michigan | 2,323,487 | 0.5× |
| Massachusetts | 2,276,215 | 0.65× |
| Arizona | 2,225,670 | 0.62× |
| South Carolina | 2,212,581 | 0.83× |
| Utah | 2,141,666 | 1.35× |
| Missouri | 2,087,806 | 0.73× |
| Illinois | 2,074,053 | 0.35× |
| Arkansas | 2,070,000 | 1.72× |
| Minnesota | 2,064,887 | 0.81× |
| Iowa | 2,046,034 | 1.4× |
| North Carolina | 2,004,549 | 0.38× |
| Georgia | 1,988,294 | 0.36× |
| Kansas | 1,980,000 | 1.54× |
| Wisconsin | 1,976,829 | 0.74× |
| Maryland | 1,961,817 | 0.64× |
| Connecticut | 1,879,753 | 1.06× |
| Oregon | 1,842,895 | 0.91× |
| Colorado | 1,701,677 | 0.61× |
| New Mexico | 1,260,000 | 2.11× |
| Maine | 900,000 | 2.92× |
| Washington, District of Columbia | 755,190 | 2.25× |
| Delaware | 693,180 | 3.4× |
| Hawaii | None× | |
| Alaska | None× | |
| New Hampshire | None× | |
| Rhode Island | None× | |
| Nebraska | None× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.52 |
| Sports Activity | POWER | 1.49 |
| Urban Lifestyle | OPEN | 1.38 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Travelling | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.9% |
| India | 4.7% |
See Shopping and fashion audiences in other countries
More Lifestyle cluster audiences in United States
- Food and drink (182,612,063)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
- Business and industry (171,263,013)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.