Top 50 Lifestyle clusters in United States
This curated ranking covers the 50 largest lifestyle clusters in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 71 lifestyle clusters tracked in United States, the 50 ranked here account for the largest measured audience reach. Food and drink, Shopping and fashion and Sports and outdoors lead the list with a combined estimated audience of 533,589,955 people. Across all 50 entries the average audience size is 136,862,781, and the largest, Food and drink, reaches around 182,612,063 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each lifestyle cluster, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Food and drink |
182,612,063 | 22.7% | Lifestyle cluster | Food & Beverages |
| 2 |  Shopping and fashion |
177,150,004 | 21.2% | Lifestyle cluster | Shopping |
| 3 |  Sports and outdoors |
173,827,888 | 24.8% | Lifestyle cluster | Sports |
| 4 |  Sports |
173,190,295 | 20.5% | Lifestyle cluster | Sports |
| 5 |  Arts and music |
171,337,268 | 19.8% | Lifestyle cluster | Arts & Culture |
| 6 |  Business and industry |
171,263,013 | 23.7% | Lifestyle cluster | Business & Career |
| 7 |  Shopping |
167,207,223 | 21.9% | Lifestyle cluster | Shopping |
| 8 |  Fitness and wellness |
166,140,000 | 22.5% | Lifestyle cluster | Sports |
| 9 |  Food |
165,342,812 | 20.3% | Lifestyle cluster | Food & Beverages |
| 10 |  Movies |
165,302,432 | 20.9% | Lifestyle cluster | Movies & TV |
| 11 |  Reading |
163,438,928 | 22.3% | Lifestyle cluster | Literature |
| 12 |  Family and relationships |
160,003,784 | 19.5% | Lifestyle cluster | Kids & Family |
| 13 |  Consumer electronics |
158,752,751 | 20.2% | Lifestyle cluster | Technology & Electronics |
| 14 |  Clothing |
156,682,738 | 20.0% | Lifestyle cluster | Fashion & Accessoires |
| 15 |  Online shopping |
151,834,586 | 20.1% | Lifestyle cluster | Shopping |
| 16 |  Live events |
151,465,304 | 18.6% | Lifestyle cluster | Music & Radio |
| 17 |  Games |
150,640,769 | 18.3% | Lifestyle cluster | Games |
| 18 |  Entertainment |
149,436,138 | 20.0% | Lifestyle cluster | Movies & TV |
| 19 |  Pets |
148,175,059 | 20.3% | Lifestyle cluster | Pets & Animals |
| 20 |  Design |
144,461,229 | 22.7% | Lifestyle cluster | Home & Garden |
| 21 |  Outdoor recreation |
144,015,348 | 23.9% | Lifestyle cluster | Sports |
| 22 |  Business |
142,743,958 | 23.4% | Lifestyle cluster | Business & Career |
| 23 |  Vehicles |
141,046,846 | 18.6% | Lifestyle cluster | Cars & Mobility |
| 24 |  Family |
139,363,274 | 20.5% | Lifestyle cluster | Kids & Family |
| 25 |  Home and garden |
139,057,884 | 19.0% | Lifestyle cluster | Home & Garden |
| 26 |  TV |
133,444,761 | 21.4% | Lifestyle cluster | Movies & TV |
| 27 |  Cooking |
133,167,091 | 20.2% | Lifestyle cluster | Food & Beverages |
| 28 |  Hobbies and activities |
130,375,722 | 21.1% | Lifestyle cluster | Sports |
| 29 |  Restaurants |
128,900,783 | 16.9% | Lifestyle cluster | Food & Beverages |
| 30 |  Photography |
127,286,822 | 21.8% | Lifestyle cluster | Arts & Culture |
| 31 |  Beverages |
127,266,562 | 18.1% | Lifestyle cluster | Food & Beverages |
| 32 |  Personal finance |
126,602,518 | 19.6% | Lifestyle cluster | Business & Career |
| 33 |  Computers |
126,377,994 | 17.9% | Lifestyle cluster | Technology & Electronics |
| 34 |  Current events |
123,578,491 | 21.3% | Lifestyle cluster | Arts & Culture |
| 35 |  Physical fitness |
120,545,531 | 20.1% | Lifestyle cluster | Sports |
| 36 |  Culture |
120,090,767 | 19.6% | Lifestyle cluster | Literature |
| 37 |  Physical exercise |
118,318,938 | 20.7% | Lifestyle cluster | Sports |
| 38 |  Social network |
115,187,387 | 19.1% | Lifestyle cluster | Internet & Social Media |
| 39 |  Televisions |
113,138,031 | 19.8% | Lifestyle cluster | Technology & Electronics |
| 40 |  Alcoholic beverages |
109,839,125 | 21.0% | Lifestyle cluster | Food & Beverages |
| 41 |  Mobile phones |
109,042,452 | 18.4% | Lifestyle cluster | Technology & Electronics |
| 42 |  Shoes |
107,153,224 | 18.0% | Lifestyle cluster | Fashion & Accessoires |
| 43 |  Automobiles |
104,443,093 | 19.4% | Lifestyle cluster | Cars & Mobility |
| 44 |  Home improvement |
103,046,712 | 22.2% | Lifestyle cluster | Home & Garden |
| 45 |  Real estate |
103,011,674 | 21.3% | Lifestyle cluster | Business & Career |
| 46 |  Software |
102,945,105 | 17.5% | Lifestyle cluster | Technology & Electronics |
| 47 |  Cuisine |
102,799,080 | 16.6% | Lifestyle cluster | Food & Beverages |
| 48 |  Social media |
101,817,469 | 19.1% | Lifestyle cluster | Business & Career |
| 49 |  Nature |
100,755,038 | 18.6% | Lifestyle cluster | Home & Garden |
| 50 |  Jewelry |
99,513,108 | 18.9% | Lifestyle cluster | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each lifestyle cluster by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest lifestyle cluster in United States?
Food and drink currently leads with an estimated audience of 182,612,063 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.