Rascasse Audience Intelligence

TV Audience in United States

A data profile of the people who buy, follow and care about TV in United States — modelled from more than twelve digital signal sources. TV has an estimated audience of 133,444,761 people in United States.

#21among Lifestyle cluster in United States#29among Topic in United States#3in Movies & TV

TV fans in United States are concentrated in California, with strong brand affinity for Planet Fitness.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Real property, Diaper bag, with strongest over-indexing on Planet Fitness (1.64× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TV fan in United States shows strong Early Adopter Mentality tendencies and a notable affinity for Planet Fitness.

Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TV profile in United States.

Audience size
133.4M
in United States
Country rank
#38
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of TV fans

Fig. 02

Gender split

Demographic split for TV audience in United States
MetricValue
Estimated audience size133,444,761
Fig. 04

Worldwide distribution

21.4%

of the worldwide TV audience comes from United States.

Worldwide audience distribution share by country for TV
CountryShare
United States21.4%
India7.6%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TV audience in United States is strongest.

Fig. 05

Top regions by affinity

TV fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~3M1.45×
02Louisiana~2.5M1.31×
03Mississippi~1.5M1.26×
04Georgia~5M1.21×
05Alabama~2M1.19×
06Kentucky~2M1.19×
07Texas~14M1.18×
08Michigan~4M1.15×
09Indiana~3M1.15×
10Ohio~4.5M1.14×
11Missouri~2.5M1.14×
12Pennsylvania~5M1.10×
13Illinois~5M1.10×
14North Carolina~4.5M1.10×
15Tennessee~3M1.09×
16Oklahoma~1.5M1.09×
17Arkansas~1M1.08×
18New Jersey~3.5M1.06×
19Kansas~1M1.05×
20New York~7.5M1.04×
21Maryland~2.5M1.04×
22West Virginia~600K1.03×
23California~15M1.02×
24Florida~9M1.02×
25Iowa~1M1.02×
26Nebraska~700K1.02×
27Virginia~3.5M1.01×
28Connecticut~1.5M1.00×
29Arizona~2.5M0.99×
30Wisconsin~2M0.97×
31Minnesota~2M0.97×
32Nevada~1M0.95×
33Massachusetts~2.5M0.94×
34Delaware~300K0.94×
35Utah~1M0.91×
36New Mexico~600K0.90×
37South Dakota~300K0.90×
38Oregon~1.5M0.89×
39Rhode Island~400K0.88×
40Alaska~300K0.88×
41North Dakota~200K0.88×
42Washington, District of Columbia~400K0.87×
43Colorado~2M0.85×
44Idaho~600K0.85×
45Washington~2.5M0.84×
46Maine~400K0.79×
47Montana~300K0.76×
48Hawaii~400K0.75×
49New Hampshire~400K0.75×
50Vermont~200K0.70×
Fig. 06

Affinity by region

Affinity by region — TV, United States
0.70×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TV audience
#·InterestCategoryAffinity×
01Universal StudiosMovies & TV2.27×
02Diaper bagKids & Family2.11×
03American ApparelFashion & Accessoires2.11×
04PonytailFashion & Accessoires1.93×
05Real propertyHome & Garden1.85×
06Bored PandaInternet & Social Media1.73×
07Princess PollyFashion & Accessoires1.69×
08LabradorPets & Animals1.65×
09Planet FitnessSports1.64×
10RhetoricPolitics & Society1.63×
11QuizGames1.58×
12Rick and MortyMovies & TV1.58×
13Western UnionBusiness & Career1.54×
14Us WeeklyInternet & Social Media1.54×
15Compact carCars & Mobility1.54×
16Miniature SchnauzerPets & Animals1.52×
17Tony AwardArts & Culture1.52×
18Wheel of Fortune (U.S. game show)Movies & TV1.52×
19HormoneHealth1.51×
20Hiking trailsSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TV audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.18×
ExtroversionTHRILL1.12×
Community OrientationOPEN1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TV audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
Luxury OrientationPREMIUM0.93×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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