TV Audience in United States
TV has an estimated audience of 133,444,761 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Diaper bag, Hobby Lobby, MSN, Aldi.
TV fans in United States are concentrated in California, with strong brand affinity for Planet Fitness. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Diaper bag, Hobby Lobby, with strongest over-indexing on Planet Fitness (2.52× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of TV fans
| Metric | Value |
|---|---|
| Estimated audience size | 133,444,761 |
Audience persona
The typical TV fan in United States shows strong Social Media Usage tendencies and a notable affinity for Planet Fitness.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 15,744,277 | 1.07× |
| Texas | 14,238,642 | 1.24× |
| Florida | 9,716,464 | 1.08× |
| New York | 8,222,790 | 1.1× |
| Illinois | 5,145,134 | 1.16× |
| Georgia | 5,101,042 | 1.24× |
| Pennsylvania | 4,966,154 | 1.11× |
| Ohio | 4,828,308 | 1.17× |
| North Carolina | 4,443,796 | 1.11× |
| Michigan | 4,332,745 | 1.24× |
| New Jersey | 3,543,965 | 1.04× |
| Virginia | 3,406,255 | 1.05× |
| Tennessee | 3,036,193 | 1.13× |
| South Carolina | 2,947,913 | 1.47× |
| Indiana | 2,850,629 | 1.17× |
| Arizona | 2,716,701 | 1× |
| Massachusetts | 2,580,274 | 0.98× |
| Maryland | 2,412,749 | 1.05× |
| Washington | 2,393,322 | 0.89× |
| Missouri | 2,360,699 | 1.1× |
| Louisiana | 2,267,595 | 1.32× |
| Alabama | 2,228,042 | 1.2× |
| Minnesota | 1,924,275 | 1.01× |
| Kentucky | 1,922,205 | 1.15× |
| Wisconsin | 1,896,080 | 0.94× |
| Colorado | 1,825,526 | 0.87× |
| Oklahoma | 1,646,780 | 1.11× |
| Oregon | 1,379,604 | 0.9× |
| Connecticut | 1,365,315 | 1.02× |
| Mississippi | 1,344,454 | 1.22× |
| Nevada | 1,251,877 | 0.97× |
| Arkansas | 1,174,812 | 1.07× |
| Iowa | 1,103,171 | 1× |
| Kansas | 1,058,793 | 1.01× |
| Utah | 1,036,687 | 0.87× |
| Nebraska | 654,335 | 0.98× |
| West Virginia | 613,439 | 0.99× |
| New Mexico | 579,985 | 0.87× |
| Idaho | 542,476 | 0.81× |
| Hawaii | 398,978 | 0.7× |
| New Hampshire | 385,512 | 0.73× |
| Maine | 372,034 | 0.78× |
| Washington, District of Columbia | 371,753 | 0.93× |
| Rhode Island | 353,645 | 0.83× |
| Delaware | 327,813 | 0.89× |
| Montana | 265,919 | 0.72× |
| Alaska | 247,719 | 0.87× |
| South Dakota | 233,904 | 0.76× |
| North Dakota | 227,745 | 0.83× |
| Vermont | 154,998 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Planet Fitness | 2.52× | Sports |
| Diaper bag | 3.75× | Kids & Family |
| Hobby Lobby | 2.01× | Home & Garden |
| MSN | 1.97× | News |
| Aldi | 1.75× | Shopping |
| Best Buy | 1.76× | Shopping |
| Staples (Canada) | 2.25× | Business & Career |
| Taco Bell | 1.73× | Food & Beverages |
| Aubrey Plaza | 4.89× | Movies & TV |
| Josh Hutcherson | 5.41× | Movies & TV |
| 2.17× | Internet & Social Media | |
| southwest airlines | 2.04× | Travel & Leisure |
| Jack Black | 4.26× | Movies & TV |
| Bass guitar | 1.82× | Music & Radio |
| Great Clips | 2.16× | Beauty & Wellness |
| Dave Franco | 4.91× | Movies & TV |
| Hair Extensions | 2.11× | Beauty & Wellness |
| Metaphysics | 1.97× | Business & Career |
| Ponytail | 3.82× | Fashion & Accessoires |
| Engagement ring | 2.25× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.13 |
| Extroversion | THRILL | 1.08 |
| Price Sensitivity | PREMIUM | 0.96 |
| Sustainability | BALANCE | 0.95 |
| Tradition | CONSERVATISM | 0.93 |
| Sports Activity | POWER | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
See TV audiences in other countries
More Lifestyle cluster audiences in United States
- Food and drink (182,612,063)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
How to read this data
Audience size is the estimated number of people in United States who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.