TV Audience in France
TV has an estimated audience of 15,990,476 people in France. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Kitchen garden, Google News, Orange, Google Photos, Crédit Mutuel.
TV fans in France are concentrated in Île-de-France, with strong brand affinity for Kitchen garden. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Kitchen garden, Google News, Orange, with strongest over-indexing on Kitchen garden (5.99× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of TV fans
| Metric | Value |
|---|---|
| Estimated audience size | 15,990,476 |
Audience persona
The typical TV fan in France shows strong Extroversion tendencies and a notable affinity for Kitchen garden.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,234,242 | 0.78× |
| Auvergne-Rhône-Alpes | 1,850,570 | 0.98× |
| Nouvelle-Aquitaine | 1,790,745 | 1.27× |
| Occitanie | 1,529,078 | 1.11× |
| Hauts-de-France | 1,291,921 | 0.92× |
| Provence-Alpes-Côte d'Azur | 1,180,712 | 1× |
| Brittany | 1,085,992 | 1.39× |
| Grand Est | 1,062,867 | 0.82× |
| Pays de la Loire | 997,535 | 1.12× |
| Normandy | 869,558 | 1.12× |
| Centre-Val de Loire | 604,511 | 1× |
| Bourgogne-Franche-Comté | 583,650 | 0.9× |
| Corsica | 46,304 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchen garden | 5.99× | Home & Garden |
| Google News | 2.24× | News |
| Orange | 2.18× | Technology & Electronics |
| Google Photos | 4.61× | Technology & Electronics |
| Crédit Mutuel | 2.3× | Business & Career |
| TikTok | 1.56× | Internet & Social Media |
| Real property | 2.07× | Home & Garden |
| Zoom lens | 5.96× | Technology & Electronics |
| Voici | 2.41× | News |
| Happiness | 1.82× | Health |
| Free Mobile | 2.07× | Technology & Electronics |
| Hairstyle | 1.91× | Beauty & Wellness |
| Conforama | 1.69× | Home & Garden |
| RC Lens | 2.29× | Sports |
| Spas | 1.68× | Beauty & Wellness |
| Fnac | 1.75× | Shopping |
| Foot Mercato | 1.88× | Sports |
| Anthropology | 2.14× | Business & Career |
| France Info | 1.8× | Movies & TV |
| Fine-art photography | 2.93× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.41 |
| Early Adopter Mentality | POWER | 1.35 |
| Mindfulness | BALANCE | 1.23 |
| Patriotism | CONSERVATISM | 1.21 |
| Social Media Usage | JOY | 1.14 |
| Design Affinity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
See TV audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.